IBM Helps Manthan Broadband Services Transform Customer

Kolkata, West Bengal and Bangalore, Karnataka, India, Tuesday, September 10,
2013 -- (Business Wire India) 
Ten-year engagement will modernize Manthan's IT infrastructure and provide
smarter service to its 12 million viewers across Eastern India 
IBM (NYSE:IBM) today announced a strategic ten year deal with Manthan Broadband
Services Pvt. Ltd., a leading cable multi system operator (MSO) in Eastern
India, serving more than three million households in the States of West Bengal,
Orissa, Jharkhand, Meghalaya and Assam. 
IBM will provide a customized subscriber management solution for Manthan which
includes IT infrastructure and subscriber support capabilities in an effort to
increase revenue potential and improve the company's customer experience. This
will also set the foundation for leveraging IBM's Big Data and analytics
capabilities to help Manthan effectively create advertisements based on the
digital personalities of subscribers. 
“We were looking for a provider to support us with technology and also
strategic business insights to help in deploying the right processes and systems
for increased customer loyalty and revenue growth,” said Gurmeet Singh,
Director, Manthan Broadband Services Pvt. Ltd. “IBM's understanding of
business transformation, the customer experience as well as the future of media
and entertainment in India has immensely helped us in crafting our strategies
for achieving new business heights.” 
Manthan is in the midst of making substantial investments to upgrade its network
and set-top boxes to meet new government digitization standards to transform and
modernize the media and entertainment industry in India. This engagement will
complement these efforts by allowing Manthan customers to tailor their services
by subscribing to cable channels of their choice and only paying for these
selections versus limited pre-packaged options. 
IBM will build, implement and manage the solution using a mix of custom
technology using IBM technologies and packaged tools. The scope of the project
includes integrating data from billing, customer relationship management as well
as multiple conditional access and backend systems across the organization. IBM
will also provide the necessary infrastructure technology and support including
servers, storage, networks, security and data center hosting services. 
“Manthan is transforming their organization by focusing on subscriber
satisfaction and looking at Big Data and analytics technologies to help
advertisers better target consumers. As India's cable industry is in the midst
of major modernization, we are confident that Manthan will lead the way in
offering an outstanding and truly differentiated customer experience.”
commented Raman Kalra, Head, Media and Entertainment, IBM Global Business
Services, India/South Asia. 
The engagement will also see IBM as a strategic partner to Manthan in its growth
journey in the areas of broadband, triple play and new services offerings going
forward, helping the company grow its average revenue per user. 
“We are working closely with cable operators in markets around the globe,”
said Steve Canepa, General Manager, Global Media and Entertainment Industry,
IBM. “There is a tremendous opportunity to leverage the power of standards
based technology, software and best practices to streamline operations and to
bring next generation video and data services to market. We expect tremendous
near term growth in the market in India.” 
Headquartered in Kolkata, Manthan Broadband Services started their operations in
November 2002 with an aim to serve the entire state of West Bengal with the best
quality cable television experience. Today, the company serves more than 12
million viewers, providing services through more than 1000 direct Local Cable
Operators (LCO) in the region. 
About Manthan Broadband Services  
For more information on Manthan Broadband Services Pvt. Ltd., please visit: 
About IBM 
For more information on IBM, please visit 
For press backgrounder on IBM India Limited click here 
Media contact details 
Kiran Kumar Yellupula, Corporate Communications,
+91 9769541122, +91 (22) 40589176, 
Anyesha Das,
Text100 India,
+91 8884289536, 
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-0- Sep/10/2013 12:59 GMT
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