Crowley Webb Becomes Latest Agency To Sign Local TV Ratings Contract With
-New Agreement Makes Crowley Webb First Buffalo-based Agency to Adopt
Rentrak's Local Television Ratings Currency-
PORTLAND, Ore., Sept. 10, 2013
PORTLAND, Ore., Sept. 10, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the
leader in precisely measuring movies and TV everywhere, serving the
advertising, television and movie industries, today announced a multi-year
StationView Essentials contract with Crowley Webb, which will utilize
Rentrak's ratings currency, including its Polk Automotive Segmentation, for
its TV advertising clients.
Crowley Webb will adopt Rentrak's local TV ratings currency in Baltimore and
Buffalo to serve its local clients, including those in the automotive sector.
"We are excited to be the first agency in the Buffalo market to subscribe to
the census-based information provided by Rentrak," said Jim Crowley, senior
vice president and media director of Crowley Webb. "Their methodology, sample
sizes and Advanced Demographics will allow us to plan and buy television more
effectively and efficiently for our clients. In addition, the integration of
the Polk auto data will allow us to far more precisely target the consumers
who are purchasing the brands our auto client sells."
Rentrak's television ratings service is the only fully-integrated system of
detailed satellite, telco and cable TV viewing information from more than 25
million TVs nationwide including granular information for TV stations in all
210 local markets.
About Crowley Webb
Founded in 1986, Crowley Webb continues its growth as one of America's
hardest-working advertising agencies. For more information, visit
www.crowleywebb.com or www.facebook.com/CrowleyWebb.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with Advanced Demographics, only Rentrak
is the census currency for VOD and movies.Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
SOURCE Rentrak Corporation
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