CafePress Launches Apparel-Based Fundraising Platform Tfund

CafePress Launches Apparel-Based Fundraising Platform Tfund

Customizable E-Commerce Trailblazer Introduces Crowdfunding Tool

LOUISVILLE, Ky., Sept. 10, 2013 (GLOBE NEWSWIRE) -- CafePress Inc.
(Nasdaq:PRSS), today introduced, the new fundraising platform that
enables groups, organizations or individuals to fundraise through sales of
T-shirts for projects, charitable organizations or events without incurring
overhead expenses.

Tfund easily allows users to set a fundraising goal, design custom T-shirts or
leverage content from, and pre-sell them in support of a cause
or event without any upfront expenses.

"Fundraising opportunities have exploded with the advent of crowdfunded
campaigns," said Patrick Cerreta of CafePress. "Tfund is unique in that it
gives campaigners a quick, easy and no-cost way to start earning money for a
special cause or idea."

Most groups and organizations fundraise through the sale of T-shirts by
anticipating necessary inventory of T-shirts to benefit a cause or event. But
Tfund eliminates the need for initial investment or risk because T-shirts are
only produced and shipped once the minimum sales goal is obtained.

The fundraising source is generating celebrity interest. Rob Cesternino and
Erik Reichenbach, well-known contestants on CBS's Survivor, have teamed to
establish a Tfund campaign, with any funds they raise being directed to fund
equipment purchases for the next season of "Rob Has a Podcast". Additionally,
"Rob Has a Podcast" plans to donate $1 for each shirt sold from their campaign
to the charity they chose, Autism Speaks.

"Tfund was the perfect match for this project with our podcast community.
They've made it really easy to get the word out to our audience about our
fundraiser," said Rob Cesternino.

In addition, local governments and non-profits already are using the
innovative fundraising platform to raise funds for initiatives.

Louisville Metro recently launched a Tfund campaign to raise money for
Louisville's open streets block party, called CycLOUvia, where cars are
temporarily removed from one of the city's busiest stretches of road for the
community to enjoy the open urban space. Based on the popularity of last
year's inaugural event, CycLOUvia organizers are working to organize three
separate "openings" throughout 2013-2014. Mayor Greg Fischer noted the money
they raise will pay for signage and other costs associated with opening the
street to pedestrians, cyclists, skaters and dancers and for creating exciting
activities along the CycLOUvia corridors. CycLOUvia's first Tfund campaign
aims to sell 125 branded T-shirts to raise $1,000.

"What a great example of entrepreneurism, to develop a new way to crowdfund,
to meet our fundraising goals for this popular community engagement
initiative," said Fischer. "CafePress offers terrific products and has been a
great partner to the city over the years, which makes our use of their
crowdfunding tools even more appealing."

Jenna Day, Miss Kentucky 2013, who is vying for Miss America September 15th in
Atlantic City established a Tfund to help her raise money for a charity she
chose. She has designated that the net revenue from her sales will go to the
Crusade for Children, a fundraiser run by WHAS television in Louisville to
benefit special needs children.

The Louisville Visual Art Association, a local arts education non-profit, has
established a Tfund to support their OPEN DOORS program that bring art to
under-served communities. Executive Director, Shannon Westerman, says this
Tfund will specifically fund a partnership with YouthBuild USA, a national
organization that helps young people acquire tools for success while building
affordable housing in their communities.

It takes just four quick steps for a campaigner to set up a Tfund fundraiser:

1.Create a T-shirt: An intuitive interface guides organizers to quickly
    design a T-shirt with text, art and color, utilizing pre-formatted design
    templates or allowing uploads of existing artwork or logos. Campaigners
    may also utilize certain content from to support their
2.Establish a Goal: Set a T-shirt price and sales threshold.
3.Raise Awareness: Spread the word through social media and email campaigns
    that direct supporters to the unique campaign URL generated when the
    fundraiser is launched.
4.Earn Money: There is no maximum on the amount of net revenue that can be
    earned by the campaigner.

Once the threshold goal is met, Tfund collects the money, produces the
T-shirts, and fulfills the orders (including shipping and customer service).
The campaigner then receives their check from CafePress for the net revenue
from the sales. If content was leveraged from for a
campaign, the designer may receive a royalty on net revenue as well.

"Our platform has no boundaries for the types of campaigns created and has
limitless potential for campaigners," added Cerreta. "Campaign managers can
design a T-shirt or leverage a design, create a campaign and light up their
social network in a matter of minutes with Tfund."

Tfund T-shirts are available in more than 20 colors, are made from 100 percent
pre-shrunk 5.5 oz. cotton and can fit anyone from Youth Size XS up to Adult
3XL. Tfund offers the most advanced imprinting capabilities in the industry
with professional digital printing and screen-printing.

For more information, visit

About CafePress [PRSS]:

CafePress is The World's Customization EngineĀ®. Launched in 1999, CafePress
empowers individuals, groups, businesses and organizations to create, buy and
sell customized and personalized products online using the company's
innovative and proprietary print-on-demand services and e-commerce platform.
CafePress' portfolio of e-commerce websites and companies includes,,,, and and EZ Prints, Inc. Additionally,
CafePress Services drives revenue for corporate partners by providing turnkey,
personalized e-commerce solutions. For more information click on

The CafePress logo is available at

CONTACT: Media Contact
         Sarah Segal

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