World Economic Forum Selects Ogilvy Public Relations as PR Partner for Seventh
DALIAN, China, Sept. 10, 2013
DALIAN, China, Sept. 10, 2013 /PRNewswire/ --Following a competitive bid, the
World Economic Forum (the Forum) has again chosen Ogilvy Public Relations
(Ogilvy PR), Beijing as its official PR partner for this year's Annual Meeting
of the New Champions, widely known as the Summer Davos, in Dalian, China. As
one of the foremost global business gatherings in Asia, the Summer Davos will
join together more than 1,600 top government decision-makers, chief executives
from some of the world's largest multinational corporations and
fastest-growing companies, leading academic thinkers, media and civil society
to discuss the issues surrounding this year's event theme, "Meeting the
Through seven years of longstanding partnership with the Forum, Ogilvy PR has
formed a solid team of media, social media and conference experts in China to
provide the Forum with on-site Chinese and international media relations
support. In addition, the team will also focus on developing a social media
strategy forChinese platforms including Sina Weibo, Tencent Weibo and WeChat
to ensure the Forum continues to resonate with a local audience in the
evolving content and social media landscape.
Scott Kronick, President of Ogilvy PR, North Asia said, "As the economic power
of China's middle class rises and their needs diversify, China's potential for
innovation will dominate the economic conversation as the country makes
strides towards developing a number of innovative products and services. We're
honored to continue our partnership with the Forum and look forward to helping
advance high-level discussions around this important topic."
The Summer Davos will run from 11-13 September 2013, marking its seventh year
Ogilvy PR has also been selected as the Official PR Partner for two of the
Forum's other Asian meetings which took place in Myanmar in June 2013 and in
India in November 2012.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary
communications leader operating in more than 80 offices across six continents.
In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was
named Global Digital/Social Consultancy of the Year by the Holmes Report, won
Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP
global, top award (WPPed Cream, Creme de la Creme) for the fourth time in five
years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines
(advertising, direct marketing, activation, promotional, digital and
entertainment) through the proprietary Ogilvy Fusion™ approach to delivering
comprehensive, business solutions through content creation, community
building, and communications with measurable results. Ogilvy PR is a unit of
Ogilvy & Mather, a WPP company(NASDAQ: WPPGY), one of the world's largest
communications services groups. For more information, visit our Web site at
www.ogilvypr.com or follow us on Twitter @ogilvypr.
SOURCE Ogilvy Public Relations
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