VOXXI Partners With Interactive One Studios To Dominate The U.S. Hispanic
NEW YORK and MIAMI, Sept. 10, 2013
NEW YORK and MIAMI, Sept. 10, 2013 /PRNewswire/ -- VOXXI, the leading
independent English language website for U.S. Latinos, is partnering with the
Studios division of Interactive One, one of the fastest growing digital
companies reaching millions of Black and Latino Americans, to develop
ground-breaking new programming, product and other digital services to further
capture the U.S. Hispanic and adjacent multicultural markets.
(Logo: http://photos.prnewswire.com/prnh/20111109/PH03195LOGO )
Under the terms of the partnership, VOXXI.com and Saludify.com, a specialized
English language Latino health site owned and operated by VOXXI, will join
more than 70 other sites on Interactive One's proprietary platform. The move
allows VOXXI and Saludify to take advantage of Interactive One's leading
publishing tools while greatly extending their audience reach in a
Interactive One Studios helps brands and third party publishers develop highly
profitable digital businesses through world-class platform, content and
audience development services. The partnership will also involve marketing and
sales support, leveraging Interactive One's expert sales force and VOXXI's
"The current state of the U.S. Hispanic market presents a huge opportunity for
us and Interactive One," said Emilio C. Sanchez, President and Editor-in-Chief
of VOXXI. "There are almost 52 million Hispanics in the U.S., and a growing
share of them are consuming news in English.* So this is the perfect time to
bring Hispanics to the forefront of American dialogue.
"Additionally, we know that U.S. Latinos, as well as African Americans, are
among the most highly engaged populations when it comes to digital platforms,
particularly mobile devices, and this new endeavor will help us capitalize on
Interactive One Studios' know-how to better serve our target audience, the
fastest-growing minority in the country," Sanchez said.
The partnership will also extend Interactive One's corporate mission to engage
the most diverse, trend-setting, conversation-shaping audiences on the web.
"Interactive One is pleased to join forces with VOXXI to help inform such a
critical segment of the nation's New Urban population," said Tom Newman,
President of Interactive One. "VOXXI and Saludify are vital sources of
information for U.S. Latinos, and we are looking forward to helping them grow
stronger and prosper."
In addition to VOXXI and Saludify, Interactive One Studios' roster of partners
includes Russell Simmons' GlobalGrind.com, NBC News' theGrio.com, Tom Joyner's
BlackAmericaWeb.com and more than 50 Radio One radio station sites across the
U.S., among others.
* Source: PewResearch Hispanic Trends Project, July 23, 2013.
VOXXI is part of La Vox Media Group, a Miami-based company that aims to
empower Latinos in the U.S., by providing culturally relevant news,
information and resources. La Vox is host to two independent Hispanic
websites, VOXXI (http://www.voxxi.com) a multi-media website designed to
highlight important issues, showcase Latinos throughout the U.S. and give
Hispanics a voice, and Saludify (www.saludify.com) a health website seeking to
break down the health disparities in the Hispanic community caused by
misinformation. Founded in 2011, La Vox Media Group seeks to connect Hispanic
Americans to each other, creating a close community that will inform, educate
ABOUT INTERACTIVE ONE
Interactive One is one of the fastest growing digital companies reaching
millions of Black and Latino Americans each month. With approximately 3
billion annual page views on its suite of sites, the company has become the
definitive online resourcefor the urban community through its suite of
social, local radio and content offerings such as HelloBeautiful
(www.HelloBeautiful.com), the fastest growing lifestyle resource for today's
Black woman; NewsOne (www.NewsOne.com), which provides up to the minute,
comprehensive coverage of newsworthy events relevant to Black Americans across
the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and
ears for the urban community looking for what's hot online, on the airwaves,
in theaters, and on the street; GIANTlife (www.GiantLife.com), the definitive
urban lifestyle brand for Next Generation tastemakers and icons Elev8
(www.Elev8.com) a site devoted to elevating the mind, body and spirit, ZONA de
Sabor (www.Zonadesabor.com), the new online destination for today's urban
Latino who wants to stay current on entertainment and celebrity news in the
Latino community and our social platform anchored by the iconicBlackPlanet
(www.BlackPlanet.com), the newly launched BlackPlanetNEXT
(www.BlackPlanetNEXT.com), andthe new BlackPlanet RADIO
(www.BlackPlanetRadio.com),the digital industry's first social radio website
created fortheAfrican American community.
Interactive One was launched by Radio One, Inc., in 2008 to complement Radio
One's existing portfolio of media companies targetingBlack Americans. Since
its launch, Interactive One has quickly become the #1 online platform for the
African American and New Urban community.
SOURCE Interactive One
Contact: Emilio C. Sanchez, Emilio@voxii.com, 305.299.2261; or Natarsha
Gilliard, Ngilliard@interactiveone.com, 646.695.3814
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