Bridgeline Introduces iAPPS WebStore Express(TM)

Bridgeline Introduces iAPPS WebStore Express(TM)

Templated Product Bundle Enables Complete Development of Powerful, Customized
Webstores on iAPPS eCommerce Platform for $55K in 55 Days Without Revenue
Share Requirement

BURLINGTON, Mass., Sept. 9, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced the release of
iAPPS WebStore Express™. Developed on the iAPPS platform, iAPPS WebStore
Express™ is offered as a templated eCommerce bundle and priced at $55K (plus
applicable monthly SaaS licensing fees) for a fully launched, mobile-friendly,
customized eCommerce site that can be developed in 55 days. With its rapid
development time and low price-point, iAPPS WebStore Express™ is targeted at
B2B and B2C retailers looking to launch their first or second generation
online store, or businesses that need to frequently roll-out powerful,
mobile-friendly online stores to support the launch of new products to the
marketplace. All eCommerce sites developed on WebStore Express™ are backed by
the power of the proven, full-scale, CODiE Award-winning iAPPS platform. With
this new product offering, customers can take advantage of a template library
replete with a vast selection of quick-to-market, pre-built templates to
easily launch responsively designed webstores hosted in Bridgeline's
state-of-the-art iAPPS SaaS hosting environment. iAPPS Content Manager and
iAPPS Commerce are required modules for a WebStore Express™ eCommerce site.

iAPPS WebStore Express™ customers benefit from the iAPPS platform,
Bridgeline's deeply integrated Web Experience Management (WEM) solution with
elite capabilities in eCommerce, Content Management, digital marketing
optimization and eMail Campaign and Social Media management. iAPPS has
recently been named a Champion in the 2013 Info-Tech WCM Vendor Landscape
report. By leveraging the iAPPS platform, digital marketers can easily drive
conversions and online sales with iAPPS Commerce, publish and optimize
engaging web content usingiAPPS Content Manager, manage lead generation
initiatives withiAPPS Marketier, and oversee the effectiveness of their web
strategies throughiAPPS Analyzer.

iAPPS WebStore Express™ solutions leverage the powerful SEO features core to
the iAPPS platform that help to optimize web traffic from popular search
engines. Moreover, the iAPPS platform helps businesses deliver the right
experience to the right audience at the right time by targeting customers with
automated, personalized content based on device type, navigation behavior,
search queries, and demographics to further improve conversion rates and allow
visitors to immediately find what they want. Additionally, iAPPS comes
out-of-the-box with integrated search from Perceptive Software, offering
enterprise class search and indexing capabilities for optimal customer
satisfaction. "We recognize that many potential webstore customers require a
lower point-of-entry for certain eCommerce initiatives," says Thomas Massie,
Bridgeline Digital Chairman and CEO. "These could be B2C and B2B e-tailers
entering online sales for the first time or larger organizations needing to
rapidly stand up eCommerce sites for frequent product roll-outs. With iAPPS
WebStore Express™, we feel strongly that we have struck the right balance
between affordability and a full-featured, custom eCommerce site to meet the
needs of our diverse customer base."

iAPPS WebStore Express™ features include:

  *A powerful, full-featured, mobile-friendly (leveraging responsive design)
    online store in 55 days for $55,000 (plus applicable monthly SaaS
    licensing fees).
  *No revenue share required.
  *A choice of customized, premium design options that elevate your web
    presence.
  *Hosting in Bridgeline state-of-the-art, iAPPS SaaS environment.
  *Consolidated product catalog for multi-store management.
  *Ability to drive persuasive content to display the right products and
    services to the right audience at the right time to optimize conversion
    rates.
  *On the go authoring to edit and publish webstore content using a tablet or
    smartphone.
  *Brightcove integration that enables easy and seamless publication of video
    content to drive digital engagement.
  *Built-in translation services with Clay Tablet to easily translate and
    consolidate content without having to use developer resources.
  *A cross-channel administrative interface that allows users to drill into
    any of the iAPPS modules, at any time.

About Bridgeline Digital

Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from small- and
medium-sized organizations to Fortune 1000 companies. To learn more, please
visit www.bridgelinedigital.com or call (800) 603-9936.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Senior Vice President, Marketing
         781.497.3013
         bbolton@blinedigital.com

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