Daihatsu's Sales of the Ayla Commences
Tokyo, Sept 9, 2013 - (JCN Newswire) - On September 9, Daihatsu Motor Co.,
Ltd. commenced sales of the Ayla, a car model that meets the Low Cost Green Car
(LCGC) policy previously announced by the Indonesian government.
The Ayla has been designed and developed by Daihatsu and its local subsidiary,
Daihatsu Motor (hereafter, "ADM"), and it will be manufactured by
As part of Daihatsu's partnership with Toyota Motor Corporation, it also
began supplying the model as an OEM to Toyota's "AGYA" on the
Created on the basis of Daihatsu's expertise in producing fuel-efficient,
affordable compact cars and developed jointly with ADM, the Ayla is a "Car
of Indonesia, for Indonesia" that aims to fully meet Indonesian needs.
Daihatsu is leading its competitors in releasing the model to target new auto
consumers, who are expected to increase in numbers as the LCGC policy takes
The retail price (including tax, accessories and tools) ranges from 76.1
million to 97.5 million rupiah/AT: MT+9.0 million rupiah (approximately 650,000
yen - 830,000 yen/AT: MT+80,000yen).
1. Fully localized as a result of learning Indonesian needs through a market
survey and hiring Indonesian designers.
2. Affordable price achieved through local procurement. Energy efficiency
maximized and weight reduced to achieve fuel efficiency.
3. Development and adoption of a new platform that provides a spacious
interior for five people and sufficient luggage space in a compact body.
4. Dynamic, graceful style, produced with Indonesian designers involved from
its concept design phase.
5. A ride height that clears rough and water-submerged roads and a minimum
turning radius that allows easy handling even on narrow roads.
About Daihatsu Motor
Daihatsu Motor Co., Ltd., was established in 1907. The company manufactures
small automobiles, car parts and cars under contract for the Toyota Motor
Company. Automobiles including small passenger car
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