Citrix Supercharges Mobile Subscriber Experience with ByteMobile 7

  Citrix Supercharges Mobile Subscriber Experience with ByteMobile 7

   Major Software Release Enables Mobile Operators to Better Differentiate
          Service, Manage Exploding Internet Radio and Video Traffic

Business Wire

SANTA CLARA, Calif. -- September 9, 2013

Citrix today announced the release of ByteMobile 7, the software that powers
the company’s industry-leading solutions for mobile network operators. With
more than 25  new features and dozens of feature enhancements, ByteMobile 7
builds on ground-breaking advances such as User Experience Indexing (UXI) to
provide operators with unprecedented ability to use subscriber Quality of
Experience (QoE) as a service differentiator. The software also provides new
and enhanced tools to manage the unrelenting growth of mobile video and data,
including the industry’s first Internet radio traffic management capability.
ByteMobile 7 is available now for deployment on the T-Series Adaptive Traffic
Management System.

The T-Series Adaptive Traffic Management System, first deployed in 2012,
combines functions such as caching, application delivery, deep packet
inspection (DPI), video and web optimization, policy control and reporting and
analytics into a single centrally managed element. This enables mobile
operators to manage data traffic on a massive scale and to consolidate
multiple network elements into one. Since its initial rollout, the T-Series
has been deployed in mobile networks on four continents, including several
Tier 1 networks. These networks collectively serve nearly 130 million
subscribers and process more than a petabyte of subscriber data traffic daily.
By providing the tools needed to meet subscribers’ rising expectations,
ByteMobile 7 allows these and other operators to better ensure a great
subscriber experience—and to use it as a competitive differentiator.

“With ByteMobile 7, Citrix presciently anticipates the rapidly changing
device, application and protocol landscapes and, more importantly, equips
operators with the tools they need to differentiate and drive new business on
the basis of a better subscriber experience,” said Joe Hoffman, practice
director, ABI Research. “Underpinning this is a platform, technology and
integration expertise that reinforces the Citrix delivery of next generation
mobile network architectures.”

Internet Radio Optimization: Managing the Mobile Music Boom

As Citrix reported in the most recent ByteMobile Mobile Analytics Report and
infographic, mobile music is booming. According to the report, services like
Pandora are generating nearly 12 percent of network data traffic in North
America and 4 percent elsewhere, with 38 percent of U.S. smartphone users
streaming music. The rollout of Apple’s soon-to-be-launched iTunes Radio
service is likely to accelerate growth in mobile music traffic volume. With
the launch of ByteMobile 7, Citrix is the first in the industry to provide
mobile operators with the tools to confront this reality, enabling them to
reduce Internet radio traffic volume by up to 30 percent with no perceptible
effect on the subscriber listening experience.

User Experience Indexing: Measuring What Subscribers Actually See

ByteMobile 7 builds on patent-pending User Experience Indexing (UXI)
technology that allows operators to monitor, measure and score an individual
subscriber’s experience based on factors that actually affect that experience.
Typical network metrics offer little insight into a subscriber’s level of
satisfaction with the service they’re receiving, especially when it comes to
video. The new enhancements in ByteMobile 7 include:

  *Separate scores for web and video experience, each based on a greater
    number of factors encompassing both content delivery and visual quality;
  *The ability to establish any given subscriber’s absolute UXI score and a
    relative UXI score, which assesses that user’s experience relative to
    other users;
  *The ability for operators to ingest, in real-time, per-subscriber UXI
    scores for use in analyzing—and responding to—trends in the individual and
    collective subscriber experience.

Adaptive Optimization: Apply When Needed

First introduced in 2012, adaptive optimization is a method of applying—only
when needed—any of dozens of techniques used to enhance subscriber QoE.
ByteMobile 7 introduces a second generation of adaptive optimization and
related capabilities, which include the following benefits and enhancements:

  *Video stalling, the greatest cause of subscriber dissatisfaction with
    video services, is reduced by up to 30 percent, with stalling associated
    with HD video content seeing the greatest improvement;
  *The required degree of optimization, if any, for a specific user is
    predicted based on a running history of factors such as UXI score and
    available network bandwidth;
  *File downloads are up to 30 percent faster, with the greatest benefits
    seen on LTE networks.

IP Traffic Classification: A Key Enabler for Consolidation

The ability to identify and subsequently classify data traffic is fundamental
to a variety of mobile network functions, including user experience
measurement, security, policy enforcement and business intelligence. To date,
the T-Series Adaptive Traffic Management System has detected and classified
the full range of smartphone-centric traffic that has driven the mobile data
revolution. With the introduction of ByteMobile 7, the T-Series is now able to
classify more than 800 different IP applications and protocols representing
the full scope of data traffic across the network. These classification
abilities give mobile operators all the tools necessary to collapse separate
DPI elements into a single adaptive traffic management element.

“As the world’s most widely deployed traffic management solution for mobile
operators, we receive weekly feedback from our customers on the challenges
they’re facing in their networks,” said Fred Koopmans, senior director of
product management, Citrix Service Provider Platforms. “Video and now,
Internet radio traffic is stressing mobile networks, affecting both network
efficiency and subscriber experience. At the same time, increased price
competition is making it imperative for operators to—on the revenue
side—differentiate themselves on the basis of QoE and—on the cost side—to find
ways to consolidate their networks. ByteMobile 7 is aimed squarely at these
mobile operator challenges.”

Follow Citrix

  *ByteMobile site
  *Twitter: @ByteMobile, @Citrix
  *Facebook: Citrix

About Citrix ByteMobile

Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver
the best possible experience to their subscribers under all network conditions
and to differentiate their services based on subscriber usage. The company’s
solutions have been deployed in the mobile networks of more than 130 operators
worldwide to manage escalating demand for capacity due to video and other rich
multimedia content and applications. With Smart Capacity, mobile operators can
improve utilization of existing capacity and control operating expenses, while
increasing revenue growth and profitability. To learn more, visit

About Citrix

Citrix (NASDAQ:CTXS) is the cloud company that enables mobile
workstyles—empowering people to work and collaborate from anywhere, securely
accessing apps and data on any of the latest devices, as easily as they would
in their own office. Citrix solutions help IT and service providers build
clouds, leveraging virtualization and networking technologies to deliver
high-performance, elastic and cost-effective cloud services. With
market-leading cloud solutions for mobility, desktop virtualization,
networking, cloud platforms, collaboration and data sharing, Citrix helps
organizations of all sizes achieve the speed and agility necessary to succeed
in a mobile and dynamic world. Citrix products are in use at more than 260,000
organizations and by over 100 million users globally. Annual revenue in 2012
was $2.59 billion. Learn more

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This release contains forward-looking statements which are made pursuant to
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Citrix ByteMobile
Karin Gilles, 408-790-8544
Twitter: @ByteMobile, @CitrixPR
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