Two Easy Steps for Emergency Preparedness, FEMA Says

  Two Easy Steps for Emergency Preparedness, FEMA Says

Still, a GE Generator Systems survey found more than half of American families
                           were unprepared in 2012

Business Wire

MILWAUKEE -- September 9, 2013

Emergency preparedness is as simple as having a kit and making a plan.

It sounds easy enough, but last year 55 percent of families in the U.S. were
not properly prepared for an emergency, according to a Harris Interactive
survey sponsored by GE Generator Systems.

September is National Preparedness Month, sponsored by the Federal Emergency
Management Agency (FEMA). All month long, GE Generator Systems—a coalition
member of FEMA’s Ready campaign—is educating the public about the importance
of home preparedness. The Ready campaign each year urges families to keep an
emergency preparedness kit on hand and create an emergency communication plan.

“It makes sense to think about preparedness in September,” said Amanda Grandy,
marketing manager for Briggs & Stratton® Standby Power, the exclusive licensee
of GE Generator Systems. “The brunt of the hurricane season for the Atlantic
and Gulf coast states is front and center and, as we saw last year with
Hurricane Sandy, these events can affect a much wider swath of the population
than just families on the coasts.”

Emergency Preparedness Kit
Having an emergency preparedness kit of items that your household may need is
critical prior to an emergency. Assuming that basic utilities such as
electricity, gas, water, sewage, and phone service may be unavailable after a
storm strikes, the emergency readiness kit should contain food, water, any
necessary medications, lighting, and backup battery supplies.

Emergency Communications Plan
Planning ahead helps guarantee that families stay safe and comfortable
immediately following a disaster. It’s important to have a plan in place
before disaster strikes because family members may not be together when it
happens, according to FEMA. Things to consider in an emergency communication
plan include:

  *Establish a family emergency contact point person. Identify an out-of-town
    contact because, depending on the situation, that person may be in a
    better position to coordinate with separated family members.
  *Make sure that family members know your home phone number and have access
    to a cell phone to call the designated emergency contact.
  *Establish a meeting location for family members in case communication is
  *Subscribe to emergency alert services, if available. Many communities
    offer emergency alerts via email or text that provide information about
    bad weather, road closings, local emergencies, etc.

Prepare Now for Future Storms
Another preparation homeowners can take in advance of the next unexpected
storm would be to install an automatic home generator system. Standby
generators automatically turn on and provide backup power when a home’s
utility power is knocked out during an emergency. These units allow homeowners
to run appliances like air conditioners, heaters, refrigerators, clothes
washers/dryers and lights. That means there is less of a need for things like
non-perishable foods or flashlights that are common in emergency preparedness

Standby generators must be professionally installed by electricians, so
planning ahead is important. To learn more about how a home standby generator
can prepare a home for an emergency power outage, visit

About Briggs & Stratton Corporation
Briggs & Stratton Corporation (NYSE: BGG), headquartered in Milwaukee,
Wisconsin, is the world’s largest producer of gasoline engines for outdoor
power equipment. Its wholly owned subsidiaries include North America’s number
one marketer of portable generators and pressure washers, and it is a leading
designer, manufacturer and marketer of lawn and garden and turf care through
its Simplicity^®, Snapper^®, Ferris^®, Murray^®, Branco^® and Victa^® brands.
Briggs & Stratton products are designed, manufactured, marketed and serviced
in over 100 countries on six continents.

About GE
GE (NYSE: GE) works on things that matter. The best people and the best
technologies taking on the toughest challenges. Finding solutions in energy,
health and home, transportation and finance. Building, powering, moving and
curing the world. Not just imagining. Doing. GE works. For more information,
visit the company's website at


Swanson Russell for Briggs & Stratton Corporation
Jeff Salem, 402-437-6409
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