New Ricoh '1 to 1 Create Marketing Services' Transform Print Providers Into Savvy Marketers

New Ricoh '1 to 1 Create Marketing Services' Transform Print Providers Into 
Savvy Marketers 
Web-Based Platform Provides Intuitive, Integrated Workflow for
Quickly Launching and Managing Lucrative Customer Marketing Campaigns 
CHICAGO, IL -- (Marketwired) -- 09/09/13 --   (PRINT 13, Booth #1931)
-- Print service providers are striving to become marketing gurus for
their clientele, but they lack a good way to develop new service
lines, technology and copywriting expertise. 
That's why Ricoh Americas Corporation today unveiled 1 to 1 Create
Marketing Services featuring a new Web-based platform to help
commercial, franchise and in-plant print providers quickly, simply
and affordably deploy powerful multichannel marketing campaigns for
their customers. Announced today at PRINT 13 in Chicago, 1 to 1
Create will be available in early 2014. 
Print providers will use the simple-to-navigate 1 to 1 Create website
to create, launch, track, manage, modify and optimize ready-made
marketing campaigns using tools to select stock graphics, target
customers' audiences, acquire mailing lists, set pricing and more.
All of these capabilities are integrated within the unified 1 to 1
Create interface. 
The platform's templates produce polished, attractive direct mail
post cards, tri-fold brochures, flyers, counter cards, landing pages
and email blasts targeted to organizations in vertical markets, which
may include education, healthcare and retail, among others. Print
providers can help their customers slice and dice audience targets by
geography, age, income, family size and many other demographics. 
1 to 1 Create includes free case studies and market-based value
calculators from PODi, the digital print marketing industry
association. The case studies will help businesses understand
precisely how their print providers' marketing campaigns will improve
their business results. The value calculators will help providers
price their services appropriately.  
1 to 1 Create includes campaign templates designed especially for key
vertical applications, such as colleges, private schools, veterinary
hospitals, physical therapy/rehabilitation clinics, spas, restaurants
and -- for self-promotion -- print providers themselves. Templates
include persuasive copy, meaning a print provider could launch a
powerful campaign with nothing more than the customer's contact
information and logo. The platform also includes return-on-investment
tools to track and optimize campaigns based on results of previous
phases. New templates for additional businesses will be released
quarterly.  
"A commercial, franchise or in-plant printer can subscribe to 1 to 1
Create Marketing Services in the morning and be launching effective
campaigns by noon that same day," said Kurt Konow, Director, Vertical
Marketing, for Ricoh Americas Corp. "We keep the learning curve
negligible because we care deeply about our customers' return on
investment. The workflow is simple, direct and designed to keep
everyone on track." 
1 to 1 Create Marketing Services leverage Ricoh's relationship with
PTI Marketing Technologies, USA Data, ExactTarget and PODi.  
For details on Ricoh's full line of products, services and solutions,
please visit www.ricoh-usa.com. 
About Ricoh 
Ricoh is a global technology company specializing in office imaging
equipment, production print solutions, document management systems
and IT services. Headquartered in Tokyo, Ricoh Group operates in
about 200 countries and regions. In the financial year ending March
2013, Ricoh Group had worldwide sales of 1,924 billion yen (approx.
20 billion USD). 
The majority of the company's revenue comes from products, solutions
and services that improve the interaction between people and
information. Ricoh also produces award-winning digital cameras and
specialized industrial products. It is known for the quality of its
technology, the exceptional standard of its customer service and
sustainability initiatives. 
Under its corporate tagline, imagine. change., Ricoh helps companies
transform the way they work and harness the collective imagination of
their employees. 
For further information, please visit www.ricoh.com/about/ 
Copyright 2013 Ricoh Americas Corporation. All rights reserved. All
referenced product names are the trademarks of their respective
companies. 
Contact:
John Greco
Ricoh Americas Corporation
(973) 882-2023
john.greco@ricoh-usa.com 
Jill Searl
Brodeur Partners
(603) 559-5824
jsearl@brodeur.com