Accenture Helps Hostess Brands Deliver the “Sweetest Comeback in the History
NEW YORK -- September 9, 2013
Accenture (NYSE:ACN) has teamed with Hostess Brands, LLC to design and
implement a new operating model and business processes, and deliver end-to-end
information technology (IT) transformation. The work helped Hostess Brands to
successfully relaunch Twinkies®, one of America’s most iconic products, and
get them back on store shelves in less than three months. Financial terms of
the contract were not disclosed.
Under the terms of the multi-year agreement signed in April 2013, Accenture
designed, built, and implemented a new operating model, including a new
distribution system and IT systems, across all aspects of the Hostess Brands
enterprise, including the sales and marketing, merchandising, manufacturing,
finance and order management functions. The speed of the implementation
enabled Hostess Brands to get their products onto store shelves in time for
the back-to-school shopping season, a crucial period for U.S. retailers and
Dean Metropoulos, owner and CEO of Hostess Brands, said, “Accenture played an
invaluable role in helping bring these much-loved products back onto store
shelves and into the hands of U.S. consumers. The speed and precision of the
delivery was crucial, so that our products were available for the
back-to-school sales period. Within the first two weeks of reintroducing
Twinkies to the shelf we had five times more Twinkies® on the market than
during the same period last year, and Accenture played its part in helping us
make this the sweetest comeback in the history of ever.”
Accenture’s work to help rebuild Hostess Brands included the following
*Design and implementation of end-to-end front- and back-office processes,
including finance, procurement, sales, transportation management and
*Development of a new distribution system, moving from a direct store
delivery (DSD) model to warehouse delivery, helping to improve efficiency
and speed to market.
*Creation of a new data center, hosted on Accenture’s private cloud, to
manage all business applications and support functions.
*Design, development and coordination of all IT infrastructure, such as
shop floor automation and plant infrastructure, and including the set-up
of IT systems to support basic company functions such as email, help desk
and telephone system.
*Building of a multi-year support model to manage all applications and
*Systems support and training of all Hostess Brands’s employees.
*Software and hardware vendor and tool selection.
Harin Shetty, a managing director in Accenture’s Consumer Goods & Services
practice said, “The breadth of this engagement made it comparable to starting
up a new company, so we are delighted to deliver it successfully and to such a
tight timetable. Accenture has helped Hostess Brands go from a standing start
to producing and shipping 100 million snack cakes during the first two weeks
of the relaunch.”
Under the terms of the contract, Accenture will also continue to manage all IT
applications, infrastructure, and data center services on behalf of Hostess
To read about Accenture’s work with other clients in the consumer goods
industry, click here or follow Accenture Consumer Goods & Services on Twitter
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 266,000 people serving clients in more
than 120 countries.Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world’s most successful companies, Accenture collaborates with
clients to help them become high-performance businesses and governments.The
company generated net revenues of US$27.9billion for the fiscal year ended
Aug. 31, 2012. Its home page is www.accenture.com.
Matt Samuel, + 44 20 7844 2055
+ 44 7717 866766
Nancy Goldstein, + 212 614 4827
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