Phoenix New Media Announces Appointment of Ms. Betty Yip Ho as Chief Financial Officer PR Newswire BEIJING, Sept. 9, 2013 BEIJING, Sept.9, 2013 /PRNewswire/ --Phoenix New Media Limited ("Phoenix New Media","ifeng"or the "Company") (NYSE: FENG),aleading new media company in China, today announcedthe appointment of Ms. Betty Yip Ho as the Company's Chief Financial Officer("CFO"), effective October 8, 2013. Mr. Ya Li, the Company's Chief Operating Officer, will cease to serve as interim CFO upon effectiveness of Ms. Ho's appointment. Ms. Ho has over 20 years of professional experiencesworkingforpublicly listedcompanies, investment bankingandprivate equityin multiple sectors includingInternet, TMT, manufacturing and consumerretail.Prior to joiningifeng,Ms. Hoserved asCFO for Rock Mobile Corporations from 2011 to 2013,andCFO andExecutive DirectorforA8 Digital Music Holdings Limited (HKEx: 800)from 2007 to 2011.Prior to that,she wastheSenior Vice President at LJ International Inc. (NASDAQ: JADE) responsible for corporate finance, investor relations and mergers and acquisitionsfrom 2001to2007.In 1998,Ms. Hocofounded theStrategic Capital Group, an e-commerce private equity firm. Earlier, she held management positions in audit and direct investment with Arthur Andersen & Co andUnited Overseas Bank (UOB)Asia.Ms. Horeceived herBachelordegreeof Commerce in Finance from theUniversity of Torontoandis a Certified Public Accountantas well asmember of the AICPA and HKICPA. Mr. Shuang Liu, Chief Executive Officer of ifeng, said, "We are very excited to welcome Betty to the ifeng family.Bringing with her a global perspective and diverse experience, Betty's proven financial acumen, having built competencies in the fields of corporate finance, M&A, investment banking, investor relations and accounting make her an ideal choice for this crucial role. We believe that under her financial leadership, we will be able to further enhance our corporate governance, disclosure and financial controls as we continue our overall business growth. We believe that she willbe able toprovide significantstrategic contributions and look forward to working with her." About Phoenix New MediaLimited Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. Phoenix New Media's platform includes its ifeng.com channel, consisting of its ifeng.com website and web-based game platform, its video channel, comprised of its dedicated video vertical and mobile video services, and its mobile channel, including its mobile Internet website, mobile applications and mobile value-added services. Safe Harbor Statement This announcement contains forward−looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward−looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward−looking statements. Phoenix New Media may also make written or oral forward−looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20−F and 6−K in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward−looking statements. Forward−looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward−looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and resultsof operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company's reliance on online advertising and MVAS for the majority of its total revenues; the Company's expectations regarding demand for and market acceptance ofitsservices; the Company's expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and service offerings; the Company's reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition initsindustry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included inthe Company's filings with the SEC, includingitsregistration statement on Form F−1, as amended,and its annual report on Form 20−F. All information provided in this press release is as of the date of this press release, and Phoenix New Mediadoes not undertake any obligation to update any forward−looking statement, except as required under applicable law. For investor and media inquiries please contact: Phoenix New Media Limited Matthew Zhao Email:firstname.lastname@example.org ICR,Inc. Jeremy Peruski Tel: +1 (646) 405-4883 Email:email@example.com SOURCE Phoenix New Media Limited
Phoenix New Media Announces Appointment of Ms. Betty Yip Ho as Chief Financial Officer
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