Phoenix New Media Announces Appointment of Ms. Betty Yip Ho as Chief Financial Officer

Phoenix New Media Announces Appointment of Ms. Betty Yip Ho as Chief Financial

PR Newswire

BEIJING, Sept. 9, 2013

BEIJING, Sept.9, 2013 /PRNewswire/ --Phoenix New Media Limited ("Phoenix New
Media","ifeng"or the "Company") (NYSE: FENG),aleading new media company in
China, today announcedthe appointment of Ms. Betty Yip Ho as the Company's
Chief Financial Officer("CFO"), effective October 8, 2013. Mr. Ya Li, the
Company's Chief Operating Officer, will cease to serve as interim CFO upon
effectiveness of Ms. Ho's appointment.

Ms. Ho has over 20 years of professional experiencesworkingforpublicly
listedcompanies, investment bankingandprivate equityin multiple sectors
includingInternet, TMT, manufacturing and consumerretail.Prior to
joiningifeng,Ms. Hoserved asCFO for Rock Mobile Corporations from 2011 to
2013,andCFO andExecutive DirectorforA8 Digital Music Holdings Limited
(HKEx: 800)from 2007 to 2011.Prior to that,she wastheSenior Vice
President at LJ International Inc. (NASDAQ: JADE) responsible for corporate
finance, investor relations and mergers and acquisitionsfrom 2001to2007.In
1998,Ms. Hocofounded theStrategic Capital Group, an e-commerce private
equity firm. Earlier, she held management positions in audit and direct
investment with Arthur Andersen & Co andUnited Overseas Bank (UOB)Asia.Ms.
Horeceived herBachelordegreeof Commerce in Finance from theUniversity of
Torontoandis a Certified Public Accountantas well asmember of the AICPA

Mr. Shuang Liu, Chief Executive Officer of ifeng, said, "We are very excited
to welcome Betty to the ifeng family.Bringing with her a global perspective
and diverse experience, Betty's proven financial acumen, having built
competencies in the fields of corporate finance, M&A, investment banking,
investor relations and accounting make her an ideal choice for this crucial
role. We believe that under her financial leadership, we will be able to
further enhance our corporate governance, disclosure and financial controls as
we continue our overall business growth. We believe that she willbe able
toprovide significantstrategic contributions and look forward to working
with her."

About Phoenix New MediaLimited

Phoenix New Media Limited (NYSE: FENG) is the leading new media company
providing premium content on an integrated platform across Internet, mobile
and TV channels in China. Having originated from a leading global Chinese
language TV network based in Hong Kong, Phoenix TV, the Company enables
consumers to access professional news and other quality information and share
user-generated content on the Internet and through their mobile devices.
Phoenix New Media's platform includes its channel, consisting of its website and web-based game platform, its video channel, comprised of
its dedicated video vertical and mobile video services, and its mobile
channel, including its mobile Internet website, mobile applications and mobile
value-added services.

Safe Harbor Statement

This announcement contains forward−looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward−looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates" and similar statements. Among
other things, the business outlook and quotations from management in this
announcement, as well as Phoenix New Media's strategic and operational plans,
contain forward−looking statements. Phoenix New Media may also make written or
oral forward−looking statements in its periodic reports to the U.S. Securities
and Exchange Commission ("SEC") on Forms 20−F and 6−K in its annual report to
shareholders, in press releases and other written materials and in oral
statements made by its officers, directors or employees to third parties.
Statements that are not historical facts, including statements about Phoenix
New Media's beliefs and expectations, are forward−looking statements.
Forward−looking statements involve inherent risks and uncertainties. A number
of factors could cause actual results to differ materially from those
contained in any forward−looking statement, including but not limited to the
following: the Company's goals and strategies; the Company's future business
development, financial condition and resultsof operations; the expected
growth of the online and mobile advertising, online video and mobile paid
service markets in China; the Company's reliance on online advertising and
MVAS for the majority of its total revenues; the Company's expectations
regarding demand for and market acceptance ofitsservices; the Company's
expectations regarding the retention and strengthening of its relationships
with advertisers, partners and customers; fluctuations in the Company's
quarterly operating results; the Company's plans to enhance its user
experience, infrastructure and service offerings; the Company's reliance on
mobile operators in China to provide most of its MVAS; changes by mobile
operators in China to their policies for MVAS; competition initsindustry in
China; and relevant government policies and regulations relating to the
Company. Further information regarding these and other risks is included
inthe Company's filings with the SEC, includingitsregistration statement on
Form F−1, as amended,and its annual report on Form 20−F. All information
provided in this press release is as of the date of this press release, and
Phoenix New Mediadoes not undertake any obligation to update any
forward−looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited
Matthew Zhao 

Jeremy Peruski
Tel: +1 (646) 405-4883

SOURCE Phoenix New Media Limited
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