Teledyne DALSA-Powered "freeD" Replay Makes NFL Premiere

Teledyne DALSA-Powered "freeD" Replay Makes NFL Premiere 
WATERLOO, ONTARIO -- (Marketwired) -- 09/09/13 --  
Editors Note: There is a photo associated with this Press Release. 
Last night, football fans watched the NFL premiere of Replay
Technologies' "freeD" sport replay system during NBC Sunday Night
Football's broadcast of the Dallas Cowboys/New York Giants season
opener. The freeD replays, which are known on NBC Sports as "NBCee it
360", are powered by cameras and frame grabbers from Teledyne DALSA,
a subsidiary of Teledyne Technologies Incorporated (NYSE:TDY). The
85,000 fans watching the game live at AT&T Stadium were entertained
by the freeD replays shown on the stadium's massive 159' x 71'
Throughout the game, in which the Cowboys beat the Giants 36-31, the
freeD system captured several of the most exciting plays. NBC
featured both of Jason Witten's two touchdowns for the Cowboys using
freeD as well as Victor Cruz's second of three touchdowns for the
"Having our cameras and frame grabbers play a key role in providing
these impressive freeD replays from last night's football game was a
proud moment for us," commented Patrick Myles, Vice President,
Business Development and Communications, Teledyne DALSA. "Replay's
freeD system is an innovative technology that clearly enhances the
enjoyment of sports on television and in the stadium."  
An advancement in digital broadcast technology, freeD (free
dimensional video), utilizes high performance cameras, powerful frame
grabbers, and sophisticated algorithms to create three dimensional
photo-realistic real-time scenes, comprised of three dimensional
pixels that faithfully represent the fine details of the scene. This
information is stored as a freeD database that can produce (render)
any desired viewing angle from the detailed information.  
The freeD system incorporates 24 Teledyne DALSA Falcon2 CMOS cameras.
Twelve cameras are positioned around each end's red zone at AT&T
Stadium in Arlington, TX, home of the Dallas Cowboys. The Falcon2
camera's 12 megapixel resolution increases the image quality of the
freeD system, allowing it to capture more of the action with the
ability to 'go in closer' while retaining HD quality. In addition,
Teledyne DALSA Xcelera frame grabbers, which are optimized for the
Falcon2 cameras, are installed in the control room at AT&T Stadium to
capture the camera data and to interface with the freeD system. 
The freeD system made its premiere in major league sports this April
on YES Network's Yankees home games - under the name YESVIEW. freeD
records reality not as regular two dimensional video, but as a true
three dimensional scene. This enables the production team, and in the
near future the actual viewers, to freely roam around a captured
scene where no physical camera exists. 
To see the freeD replay system in action, visit Replay's home page ht
About Teledyne DALSA 
Teledyne DALSA, a Teledyne Technologies company, is an international
leader in high performance digital imaging and semiconductors with
approximately 1,000 employees worldwide, headquartered in Waterloo,
Ontario, Canada. Established in 1980, the company designs, develops,
manufactures and markets digital imaging products and solutions, in
addition to providing MEMS products and services. For more
information, visit 
About Teledyne Technologies 
Teledyne Technologies is a leading provider of sophisticated
instrumentation, digital imaging products and software, aerospace and
defense electronics, and engineered systems. Teledyne Technologies'
operations are primarily located in the United States, Canada, the
United Kingdom and Mexico. For more information, visit Teledyne
Technologies' website at  
About Replay Technologies Inc. 
Our vision is to power the next big revolution in video by using our
proprietary freeD(TM) technology to create novel viewing experiences.
We believe that ultimately the viewing experience of most broadcast
related events, from sports to news to film, will be freed from the
limitation of what had been shot by physical camera, raising both the
storytelling possibilities and the user immersion possibilities to
whole new levels. 
We aim to disrupt the fundamental operating cost structure for
broadcasting, cinema and other fields (biomedical, security, TV
viewing, etc.) by implementation of the concept of placing viewing
angles and un-manned cameras where none existed in reality. For more
information, visit Replay Technologies' website at 
To view the photo associated with this press release, please visit
the following link:
Image Available: 
Teledyne DALSA
Patrick Myles
+1-519-886-6001 x2177 
Replay Technologies
Oren H Yogev
(US) +1-646-492-1959
Red Javelin Communications
Maria Doyle
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