Whether Waking Up During The Night Or Not Falling Asleep, More Than Half Of American Adults Suffer From Sleep Problems

 Whether Waking Up During The Night Or Not Falling Asleep, More Than Half Of
                  American Adults Suffer From Sleep Problems

New Survey Results Say Age and Gender Affect the Type of Sleep Problems
Americans Experience

PR Newswire

MARIETTA, Ga., Sept. 9, 2013

MARIETTA, Ga., Sept. 9, 2013 /PRNewswire/ -- Fifty-two percent of American
adults have sleep problems, according to a March 2013 omnibus survey of United
States adult sleep habits (1,001 adults aged 18+ survey by MidNite®, the
drug-free sleep aid, www.midnitesleep.com).

Of those suffering from lack of sleep, the survey found that problems falling
asleep and staying asleep occur about equally (70 and 67% respectively).
However, waking in the night is the most common sleep problem for women 35+,
while for men 35+ the most common issue is falling asleep.

The MidNite survey brought to light the prevalence of waking in the night –
not only for women, but for people who have trouble sleeping in general; of
those who have trouble sleeping 20+ nights a month, 80% report waking in the
night.

Other key survey findings included:

  oAge affects the frequency of sleep issues. Americans over 34 experience
    sleep problems more frequently (average 13.2 nights/month) compared to
    their younger counterparts (aged 18-34) who experience sleep problems an
    average of 11.7 nights/month.
  oPeople with sleep problems prefer over-the-counter (OTC) sleep aids to
    prescription sleep aids. Sixty-one percent of those with difficulty
    sleeping use a sleep aid. About half use an OTC sleep aid. The incidence
    of prescription sleep aid usage is considerably lower (19% among those
    with sleep problems).
  oOn average, those with difficulty sleeping have trouble nearly half the
    year, or 12.5 times a month.
  oOnly half of people (49%) experiencing sleep issues consider it to be a
    problem.
  oThe main reason adults with sleep problems don't use over-the-counter
    (OTC) sleep aids is "fear of dependency."

"We know that identifying the individual's sleep issue is an important first
step toward developing an effective and healthy solution for better sleep,"
says Jeff Cohen, vice president and general manager, Meda Consumer Healthcare
Inc. (makers of MidNite). "Whether the issue is trouble falling asleep or
waking up during the night, better sleep habits are a priority for the MidNite
brand to help people get a better night's sleep and wake alert."

"The findings that MidNite uncovered reinforce its use as a key element in a
healthy sleep hygiene regimen," says sleep expert, Dr. Lisa Shives, M.D.,
founder of The Linden Center for Sleep and Weight Management in the
Chicago-area. "It is a natural way to help the body get back into the rhythm
of sleep so those with sleep issues can feel better when they're awake."

Of note, only half of people (49%) experiencing sleep issues consider it to be
a problem. "In my practice I find that people can be hesitant to confront
their sleep problems and seek medical help," commented Shives. "I work with
them to develop healthy sleep habits, such as limiting exposure to light
before bed and often recommend a melatonin sleep aid, like MidNite, as a way
to help the body get back into the cycle of regular sleep, helping them to
fall asleep and stay asleep."

MidNite is a good solution for adults with these apprehensions as it is
drug-free, non-habit forming and can be used at any time during the night
(with three more hours to sleep) without the side effect of morning
grogginess. Backed by the Good Housekeeping Seal of Approval, MidNite is
available at leading retailers and drugstores nationwide for the suggested
average retail price of $9.99.

About MidNite Drug-Free Sleep Aid
MidNite is a non-habit forming, drug-free sleep aid that contains a unique
combination of melatonin, lemon balm, chamomile and lavender that work to
relax the body so the natural sleep cycle can take over. MidNite does not
"knock you out;" it helps those with occasional sleep problems fall asleep and
wake alert. MidNite chewable tablets can be taken without water for night
wakings anytime during the night, up to three hours before waking, without the
worry of morning grogginess. MidNite begins activating the natural sleep cycle
within 20-30 minutes of taking the recommended dose. Learn more at
www.midnitesleep.com.

About Meda Consumer Healthcare
Meda Consumer Healthcare is the U.S. over-the-counter division of
Stockholm-based Meda AB, a top 50 global specialty pharmaceutical company. As
a key part of Meda's business strategy, the consumer healthcare division
extends Meda's reach into the fast-growing OTC and dietary supplements
markets. The Meda Consumer Healthcare portfolio includes household brands that
help improve the lives of consumers such as Contac®, Geritol®, MidNite® and
Vivarin®.

MidNite is a dietary supplement. As such, these statements have not been
evaluated by the Food and Drug Administration. This product is not intended to
diagnose, treat, cure or prevent any disease.

SOURCE Meda Consumer Healthcare

Website: http://www.midnitesleep.com
Contact: Stephanie LaDue / Danielle Maiello, Robin Leedy & Associates,
914-241-0086, ext. 15, sladue@rlapr.com
 
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