Danone invests $40 million in its Boucherville plant with support from the Québec Government

Danone invests $40 million in its Boucherville plant with support from the 
Québec Government 
BOUCHERVILLE, QC, Sept. 6, 2013 /CNW Telbec/ - Danone in Canada is pleased to 
announce, alongside Ms. Pauline Marois, Premier of Québec, and Ms. Élaine 
Zakaïb, minister for Industrial Policy and the Banque de développement 
économique du Québec, a $40million investment in its Boucherville head 
office plant for the production of its OIKOS Greek yogurt, with the support of 
Investissement Québec, which is contributing by means of a $5 million 
interest-free loan. 
Building on the success of OIKOS, a brand that is increasingly popular with 
Quebec consumers, Danone has acquired leading-edge precision equipment that 
provides great versatility in the manufacturing and packaging of its product. 
"This investment not only confirms Danone's role as a major agent of economic 
development in Québec, but reasserts its leadership as the country's largest 
yogurt producer," said Nick Krzyzaniak, President and CEO of Danone in Canada. 
"Today's announcement is further proof that Danone is firmly implanted in the 
community and plays an active part in the economic benefits of the region and 
of Quebec," said Muriel Pénicaud, member of the Danone Executive Commitee, 
General Manager Human Resources and Chair of the Board of the Danone Ecosystem 
Fund. "Beyond our business activities, we firmly believe that eating a yogurt 
a day is healthy for everyone," Ms. Pénicaud added. 
OIKOS: the yogurt to watch 
"OIKOS, our Greek yogurt brand, is proof of our desire to give consumers 
products that are both healthy and delicious: this is why Danone is investing 
in this star product, this new nutritional trend. The production of the OIKOS 
brand at Danone's Boucherville plant is generating 25 direct jobs, 10 of which 
are a result of this $40 million investment as well as 250 indirect jobs," 
said Mr. Krzyzaniak. "More than ever, the announcement highlights the 
importance of Quebec in the development of Danone in Canada. And today, these 
technological advances and the economic benefits they bring, fill us with 
pride," he continued. 
OIKOS was deemed "Best Canadian New Product" by the Retail Council of Canada. 
Inspired by Greek tradition, its manufacture involves a separation technique 
that produces a yogurt with a thick, creamy texture. This texture requires the 
use of approximately three times more milk compared with regular yogurt. This 
means that the protein content of OIKOS yogurt is twice as high, making it as 
satisfying as it is delicious. 
Danone's mission is to contribute to the health of the greatest number of 
consumers by promoting, amongst others, the importance of eating yogurt daily. 
"We are gratified by this financial support, which will help us increase our 
activities in this direction," Mr. Krzyzaniak concluded.
 

SOURCE  DANONE CANADA 
Anne-Julie Maltais External Communication Manager, Danone Canada (450) 
655-7331 Anne-julie.maltais@danone.com 
Image with caption: "Danone has acquired leading-edge precision equipment that 
provides great versatility in the manufacturing and packaging of its product. 
(CNW Group/DANONE CANADA)". Image available at:  
http://photos.newswire.ca/images/download/20130906_C5000_PHOTO_EN_30478.jpg 
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CO: DANONE CANADA
ST: Quebec
NI: FBR FOD NP HEA  
-0- Sep/06/2013 18:00 GMT
 
 
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