Princess Diana Deserves a Statue

                       Princess Diana Deserves a Statue

  PR Newswire

  LONDON, September 6, 2013

LONDON, September 6, 2013 /PRNewswire/ --

She was one of the world's most beautiful women, and a style icon, but this
isn't the reason why 28% of theBritish public think she deserves a statue.
It's to do with her wisdom instead.

As part of the 'Word To The Wise' advertising campaign by TK Maxx, people
across the UK were asked which modern-day celebrities they felt deserved to be
commemorated by a statue and Princess Diana came second, beaten only by Sir
David Attenborough.

According to a recent YouGov survey of 2069 adults, more than a quarter of
people believe Diana deserved the commemoration, with celebrities such as J K
Rowling, Richard Branson and David Bowie coming in behind the fondly
remembered royal.

       1    David Attenborough    35%
       2      Princess Diana      28%
       3    Sir Tim Berners-Lee   14%
       4     Sir Alex Ferguson    13%
       5      Richard Branson     10%
       6       Sebastian Coe      7%
       7        J K Rowling       6%
       8        David Bowie       5%
       9    Jessica Ennis-Hill    4%
      10     Vivienne Westwood    2%

Part of the 'Word To The Wise' campaign involved accessorising statues across
the UK overnight to remind people of wise and historically important figures,
and celebrate their achievements. It came in reaction to another statistic
from the YouGov survey which revealed around one in five (22%) of the UK -
*estimated at around 10.6 million people - never even notice statues.

TK Maxx spokesperson Helen Gunter, said, "It's such a shame that statues of
some of the world's greatest icons are too often overlooked rather than
appreciated for their wisdom and incredible achievements.

Fans will be able to see 'Diana' the movie starring Naomi Watts on the 20 ^th
of September, but they will have to wait a little longer for a statue.

                               Notes To Editor:

All figures, unless otherwise stated, are from YouGov Plc. Total sample size
  was 2069 adults. Fieldwork was undertaken between 27th - 29th August 2013.
  The survey was carried out online. The figures have been weighted and are
                 representative of all UK adults (aged 18+).

 *According to the ONS, the UK adult population (18+) is 43,757,451. In the
 YouGov survey, 22% of UK adults (18+) said that they generally don't notice
statues; this equates to 9,626,639 UK adults. Orbital Media PR undertook this
                                 calculation.

                   Birmingham's accessorised statues were:

                    The Three Wise men in Centenary Square

                     Thomas Attwood in Chamberlain Square

                     Cardiff's accessorised statues were:

                         Ivor Novello in Cardiff Bay

                        Gwilym Williams in Cathay Park

                    Edinburgh's accessorised statues were:

           Sir Walter Scott on the Scott Monument on Princes Street

                         David Hume on the Royal Mile

                    Liverpool's accessorised statues were:

                        John Lennon at The Cavern Club

                      Queen Mary at The Queensway Tunnel

                     London's accessorised statues were:

                     John Betjeman in St Pancras Station

                  Roosevelt and Churchill in New Bond Street

Brands vary per store

About TK Maxx

  *TK Maxx is a designer brands-for-less retailer implementing a unique
    'off-price' concept which originated in the US. It sells designer and high
    street brands of womenswear, menswear, homeware, childrenswear, gifts and
    accessories at up to 60% less than the recommended retail price (RRP.)
  *TK Maxx launched in the UK in 1994 and now has over 260 stores across the
    UK
  *Opportunistic buying and a no frills operation means TK Maxx can pass huge
    savings onto the customer.
  *A typical store has over 50,000 items in stock and receives 10,000 new
    pieces, styles and colours a week, which means stock is consistently
    fresh.
  *You can now also buy on line at http://www.tkmaxx.com
  *Follow TK Maxx on Twitter @TKMaxx_UK or like us on Facebook at
    http://www.facebook.com/tkmaxx 
  *TK Maxx is part of TJX Europe, the European subsidiary of the US group TJX
    Companies Inc.

For more information please contact:Pauline Kent Pauline@orbitalmediapr.com

Contact: +44(0)7809195871
 
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