Princess Diana Deserves a Statue
LONDON, September 6, 2013
LONDON, September 6, 2013 /PRNewswire/ --
She was one of the world's most beautiful women, and a style icon, but this
isn't the reason why 28% of theBritish public think she deserves a statue.
It's to do with her wisdom instead.
As part of the 'Word To The Wise' advertising campaign by TK Maxx, people
across the UK were asked which modern-day celebrities they felt deserved to be
commemorated by a statue and Princess Diana came second, beaten only by Sir
According to a recent YouGov survey of 2069 adults, more than a quarter of
people believe Diana deserved the commemoration, with celebrities such as J K
Rowling, Richard Branson and David Bowie coming in behind the fondly
1 David Attenborough 35%
2 Princess Diana 28%
3 Sir Tim Berners-Lee 14%
4 Sir Alex Ferguson 13%
5 Richard Branson 10%
6 Sebastian Coe 7%
7 J K Rowling 6%
8 David Bowie 5%
9 Jessica Ennis-Hill 4%
10 Vivienne Westwood 2%
Part of the 'Word To The Wise' campaign involved accessorising statues across
the UK overnight to remind people of wise and historically important figures,
and celebrate their achievements. It came in reaction to another statistic
from the YouGov survey which revealed around one in five (22%) of the UK -
*estimated at around 10.6 million people - never even notice statues.
TK Maxx spokesperson Helen Gunter, said, "It's such a shame that statues of
some of the world's greatest icons are too often overlooked rather than
appreciated for their wisdom and incredible achievements.
Fans will be able to see 'Diana' the movie starring Naomi Watts on the 20 ^th
of September, but they will have to wait a little longer for a statue.
Notes To Editor:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size
was 2069 adults. Fieldwork was undertaken between 27th - 29th August 2013.
The survey was carried out online. The figures have been weighted and are
representative of all UK adults (aged 18+).
*According to the ONS, the UK adult population (18+) is 43,757,451. In the
YouGov survey, 22% of UK adults (18+) said that they generally don't notice
statues; this equates to 9,626,639 UK adults. Orbital Media PR undertook this
Birmingham's accessorised statues were:
The Three Wise men in Centenary Square
Thomas Attwood in Chamberlain Square
Cardiff's accessorised statues were:
Ivor Novello in Cardiff Bay
Gwilym Williams in Cathay Park
Edinburgh's accessorised statues were:
Sir Walter Scott on the Scott Monument on Princes Street
David Hume on the Royal Mile
Liverpool's accessorised statues were:
John Lennon at The Cavern Club
Queen Mary at The Queensway Tunnel
London's accessorised statues were:
John Betjeman in St Pancras Station
Roosevelt and Churchill in New Bond Street
Brands vary per store
About TK Maxx
*TK Maxx is a designer brands-for-less retailer implementing a unique
'off-price' concept which originated in the US. It sells designer and high
street brands of womenswear, menswear, homeware, childrenswear, gifts and
accessories at up to 60% less than the recommended retail price (RRP.)
*TK Maxx launched in the UK in 1994 and now has over 260 stores across the
*Opportunistic buying and a no frills operation means TK Maxx can pass huge
savings onto the customer.
*A typical store has over 50,000 items in stock and receives 10,000 new
pieces, styles and colours a week, which means stock is consistently
*You can now also buy on line at http://www.tkmaxx.com
*Follow TK Maxx on Twitter @TKMaxx_UK or like us on Facebook at
*TK Maxx is part of TJX Europe, the European subsidiary of the US group TJX
For more information please contact:Pauline Kent Pauline@orbitalmediapr.com
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