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KongZhong Begins its 2nd Closed Beta Test of the Award winning MMORPG, Guild Wars 2, in China on September 17th 2013



 KongZhong Begins its 2nd Closed Beta Test of the Award winning MMORPG, Guild
                   Wars 2, in China on September 17th 2013

PR Newswire

BEIJING, Sept. 6, 2013

BEIJING, Sept. 6, 2013 /PRNewswire/ -- Kongzhong Corporation (NASDAQ:KONG), a
leading provider of digital entertainment services for consumers in the PRC,
announced that it will begin its 2nd Closed Beta Test (CBT) of the Award
winning MMORPG Guild Wars 2 in China at 2:00pm on Sept.17^th.  Guild Wars® 2
is a visually stunning MMO that offers players the epic grandeur of a massive
role playing environment combined with innovative combat mechanics, dynamic
events, and customized personal storytelling.  This will be the only second
opportunity that Chinese players can experience this breathtaking fantasy MMO
again since its alpha test in March 2013.

Unveiling of the CBT Content

The 2^nd CBT will last a week from 2:00 pm on Sept.17^th. Compared to the
March 2013 test, more content will be available to players such as 1-35 level
maps, personal stories up to level 30, WvWvW and Structured PvP, etc.

This test includes three races: Human, Asura and Sylvari. The other two races
Norn and Char will not be available this time. But all eight professions will
be available: Guardian, Warrior, Elementalist, Thief, Ranger, Mesmer,
Engineer, and Necromancer.

CBT CDkey distribution activities have already been launched on the official
website, media and ecommerce partner Taobao. Those Chinese players fortunate
enough to obtain these keys through various online events operated by KONG
will have a chance to experience this fantastic game.

Epic PvP Combat - World vs. World vs. World (WvWvW)

WvWvW will bring you epic PvP combat experience on massive maps. From 2:00pm
on Sept 20^th, epic WvWvW in GW2 will start the 4-day battles, which will run
until the end of the test. All 2^nd CBT users can login and battle on three
massive maps with hundreds of players! 

Living World and Dynamic Events

Guild Wars 2 defines the future of online roleplaying games with
action-oriented combat, customized personal storylines, epic dynamic events,
world-class PvP, and no subscription fees!

The living world of Guild Wars 2 is filled with thousands of dynamic events
that constantly change based on the actions of players like you. You never
know what you'll discover when you log in!

An Epic Product to Change the Game Industry

Moreover, Guild Wars 2 now ranks as the all-time fastest selling Massively
Multiplayer Online Role-Playing Game (MMORPG) in Europe North America and
Europe, with territorial sales topping more than 3 million in the first nine
months of availability.

"After triangulating against multiple data sources, it's clear that Guild Wars
2 is the fastest-selling Western MMO of all time based on the first nine
months of availability", said analyst David Cole of DFC Intelligence. "This
puts Guild Wars 2 in an impressive position when they release in China, where
we've seen similar franchises really take off".

Guild Wars 2 is expected to experience rapid growth once it releases in China,
where the player-base has the potential to exceed that of the West. To bring
Guild Wars 2 to China, ArenaNet has partnered with KongZhong Corporation, a
leading Chinese provider of digital entertainment services.

On Sept.17^th 2013, We'll see you in game China!

GW2 China Official Website: http://gw2.kongzhong.com/ 
Reserve a GW2 China CBT CDKey: http://ic.act.gw2.kongzhong.com/  
GW2 China Developers Site: http://gw2.kongzhong.com/act/team/bin/ 
GW2 China Official Forum: http://bbs.gw2.kongzhong.com/index.php 
GW2 Awards and Accolades: https://www.guildwars2.com/en/media/awards/

About ArenaNet

ArenaNet is the developer of the ground-breaking Guild Wars 2 and the
best-selling Guild Wars online role-playing games. The studio's mission is to
create innovative online worlds, cultivate a vibrant and engaged global
community of players, and to incorporate hand-crafted artistry into every
aspect of their games. ArenaNet was formed in 2000 and is a wholly-owned
subsidiary of Korea-based NCSOFT Corporation.

About Guild Wars 2

Guild Wars® 2 is a visually stunning MMO that offers players the epic grandeur
of a massive role playing environment combined with innovative combat
mechanics, dynamic events, and customized personal storytelling. Building on
the success of Guild Wars, NCSOFT and game developer ArenaNet™ have created an
MMO that lets gamers play the way they want, while at the same time retaining
the no-subscription-fee business model that made the original Guild Wars so
popular. For more information about Guild Wars 2, visit www.guildwars2.com.

About Kongzhong

Kongzhong (NASDAQ:KONG), listed in Nasdaq in 2004, is one of the leading
providers of digital entertainment services for consumers in the PRC. We
operate three main business units, namely WVAS, mobile games and Internet
games. Within Internet games, KONG has the exclusive publishing rights for
World of Tanks, World of Warplanes, World of Warships, Guild Wars 2 and other
titles in mainland China. Since the acquisiton of our proprietary smartphone
game engine platform in 2011, KONG has expanded our smartphone game
development team across 4 cities in China currently developing over 10
smartphone games across various genres, including MMORPG, RTS, military, and
fantasy.

SOURCE KongZhong Corporation

Website: http://www.kongzhong.com
Website: http://gw2.kongzhong.com
Website: http://gw2.kongzhong.com/act/team/bin
Website: http://bbs.gw2.kongzhong.com/index.php
Website: https://www.guildwars2.com/en/media/awards
Website: https://www.guildwars2.com
Website: http://ic.act.gw2.kongzhong.com
Contact: ir@kongzhong.com, or Mr. Jay Chang, jaychang@kongzhong.com, +86 10
6810-9341
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