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Calling All Fuzzy and Scary-Cute Pets to PetSmart this Halloween

  Calling All Fuzzy and Scary-Cute Pets to PetSmart this Halloween

         Themed Pet Costumes, Toys and Treats Offer Spooktacular Fun

Business Wire

PHOENIX -- September 5, 2013

PetSmart^® (NASDAQ: PETM) is conjuring up spooky fun for pets this Halloween
season with dozens of pet costumes, accessories, toys and treats.

This year even the guinea pigs are getting in on the Halloween fun with
pumpkin and witch costumes f ...

This year even the guinea pigs are getting in on the Halloween fun with
pumpkin and witch costumes from PetSmart. (Photo: Business Wire)

This year’s Halloween dog costumes include classics such as a fireman and
pumpkin; funny animals like a cow and penguin; pumpkin and witch costumes for
guinea pigs; bandanas, hair bows and angel wings; and exclusive character
costumes and toys from Disney, Martha Stewart Pets, DC Comics, Marvel and
Peanuts, including:

  *Disney^® Pooh Costume: Whether it’s a walk through the neighborhood or the
    Hundred Acre Wood, your dog can search for his honey pot with a faux bee,
    attached to the back of the costume, who’s buzzin’ along for a ride.
  *Disney^® Nemo Costume: You can find Nemo when your dog is dressed in this
    ultra plush costume detailed with vibrant orange, black and white stripes
    and a hood for Nemo’s head.
  *Martha Stewart Pets^® Blue Dragon Costume: The colorful spiked tail, big
    eyes and faux claws will help your dog scare some mortals while collecting
    his treats. Breathing fire not included.
  *Martha Stewart Pets^® Bat Wing Harness: It’s a multi-purpose harness and
    costume in one. The bat wings easily detach from the adjustable harness
    for year-round use.
  *Marvel© Iron Man Costume: Big or small, your dog can have an action-packed
    night protecting the family from ghosts and goblins in this heroic suit of
    “armor.”
  *Peanuts Snoopy™ Plush Toy:  While waiting for the Great Pumpkin, your pet
    will do a happy dance as he plays with Snoopy, who’s dressed as a pumpkin
    and squeaks when chewed.

Halloween is a great time of year to include your pets in the family fun,
according to pet fashion stylist Dara Foster, who suggests getting the whole
family involved in a theme such as dressing yourself as Winnie the Pooh, your
toddler as Piglet and your pet as Tigger or Eeyore.

“Choose a theme that will showcase your family and pet’s personalities,”
Foster says. “If your family is more the superhero bunch, there’s always
Batman and Robin, or Superman and Captain America. PetSmart has a variety of
classic and quirky characters that allows you to experiment with many
different looks so you can be the most fashionable family on the block.”

Virtually “Try On” Costumes using Facebook

For pet parents who can’t decide between a devilish or delightful disguise,
PetSmart’s Spooktacular Costume Machine on Facebook lets you upload a photo of
your pet and virtually try out 10 different costumes, add props, text and
share a photo with friends through email, Facebook, Twitter and Pinterest.
After creating a look, coupons are available to print, including $2 off any
PetSmart costume purchase and buy-one, get-one treat coupons. Create your
pet’s special look this Halloween season with the Spooktacular Costume
Machine, starting September 16, at www.facebook.com/PetSmart.

Safety First

Whether you and your pet will be at home passing out treats or walking the
neighborhood with the kids, take a few preparations to keep your pet safe
during Halloween fun.

  *Walk Safely: When trick-or-treating, your pet should always be on a leash.
    To help keep your pet visible in the dark, PetSmart’s new Top Paw
    Dog-e-Glow collars and leashes feature flashing LED lights and are
    decorated with bones, skulls or Halloween plaid.
  *Pet-Friendly Treats: Candy definitely is not for pets, but there are safe
    Halloween-themed treats, including Blue Boo Bars natural dog biscuits and
    candy corn dog bones decorated with bright yellow, orange and white icing.

PetSmart’s Halloween products are now available in all stores in the United
States, Canada and Puerto Rico and online at PetSmart.com.

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company employs
approximately 52,000 associates and operates more than 1,301 pet stores in the
United States, Canada and Puerto Rico, over 196 in-store PetSmart^®
PetsHotel^® dog and cat boarding facilities and is a leading online provider
of pet supplies and pet care information (http://www.petsmart.com). PetSmart
provides a broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp^SM
day care services and pet adoption services. Through its in-store pet adoption
partnership with PetSmart Charities^®, PetSmart has helped save the lives of
more than 5 million pets since 1994. PetSmart Charities, Inc.and PetSmart
Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter intake
through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes
through the organization'sadoption centersin all PetSmart stores
andbysponsoring community adoption events. PetSmart Charitiesis the leader
ingrantingmoneyto help pets in need, with more than $28 million given
in2012throughoutNorth America.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130905005372/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50702745&lang=en

Contact:

GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@GolinHarris.com
or
PetSmart Media Line
623-587-2177
pr@ssg.petsmart.com
 
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