Pilot Pen Makes Writing Fashionable, Again at New York Fashion Week

     Pilot Pen Makes Writing Fashionable, Again at New York Fashion Week

Pilot presents fashion pen collection at GBK Productions Style Suite, Falguni
& Shane Peacock Fashion Show, and Birchbox lounge

PR Newswire

JACKSONVILLE, Fla., Sept. 5, 2013

JACKSONVILLE, Fla., Sept. 5, 2013 /PRNewswire/ --Pilot Corporation of America
(Pilot Pen) is making writing fashionable again at New York Fashion Week, and
celebrating self-expression and style, by teaming up with three unique
fashion-centric events. These events include the celebrity focused GBK
Productions Style Lounge at The Empire Hotel, the fashionista focused Birchbox
Local across from Milk Studios, and the Falguni and Shane Peacock fashion show
at Lincoln Center. Pilot will be featuring its smooth writing, fashion
forward pens available in striking spring pantone colors and with chic
designs, the perfect way to express yourself and your personal style.

(Logo: http://photos.prnewswire.com/prnh/20130905/FL74502LOGO )

"Fashion and writing are all about self-expression. The right accessories are
the perfect way to personalize your style," said Ariann Langsam, Director of
Consumer Marketing. "When you reach for a pen it should express your style and
your words effortlessly! From the color-blocked Acroball PureWhite, to the
striking flourishes of G2 Fashion, to the bold pantone colors of the erasable
and retractable FriXion Clicker, Pilot's new pens deliver style and
substance. For NYFW why wouldn't you use a pen that looks as good as you do?"


GBK Productions Style Lounge at The Empire Hotel - September 6-7
The week kicks off at the GBK Productions Style Lounge at The Empire Hotel,
with guests including top celebrities, stylists, designers, and top jet
setters. Attendees will experience the Acroball PureWhite, the striking G2
Fashion Premium Gel Roller, the incredible erasable and retractable FriXion
Clicker, and the luxuriously affordable Pilot MR Metropolitan Fountain pen at
Pilot's "Inspiration Station."

Birchbox Local at NYFW, Chelsea Market - September 7-10
Pilot Pen has teamed up with Birchbox to be part of their official Fashion
Week pop-up, sponsoring the Instagram Photo Booth and photo wall. Attendees
will experience the flawless writing delivered by the one of a kind FriXion
Clicker, creating their own perfect "fashion story picture frame," showcased
on the Birchbox photo wall. The erasable FriXion Clicker allows attendees to
express themselves with incredibly smooth writing and expressive colors if you
make a mistake, no one has to know you're not perfect, FriXion Clicker erases
clean with no mess. At the Lounge, attendees can participate in the #PenItFWD
campaign. Pen It Forward is more than a contest; it's a movement to bring the
written word to the digital world.

Falguni and Shane Peacock Fashion Show Spotlight - September 9, 5:00pm
Incredible style and unexpected details make Falguni and Shane Peacock
collections truly unforgettable. One important detail is the fact that the
striking patterns featured on Pilot's G2 Fashion line of pens will adorn the
nails of the models walking in the show. These G2 pens are where style and
effortless self-expression meet. VIP attendees will be gifted the G2 Fashion
Collection – the perfect pen to keep them organized and stylish.

Follow Pilot Pens' adventures at New York Fashion week on
Facebook.com/PilotPen, Twitter and Instagram @PilotPenUSA #PenItFWD.

About Pilot Corporation of America
Pilot Pen offers superlative writing instruments renowned for quality,
performance, cutting-edge technology and consumer satisfaction. Widely
acknowledged as innovators, Pilot was first to introduce Americans to
fine-point writing and currently maintains the top share position in the gel
and rolling ball pen categories. Pilot's product offering also includes the
acclaimed Dr. Grip family of products, featuring an ergonomic, wide comfort
grip that reduces writing fatigue; the G2, America's No. 1-selling gel ink,
proven to last 2X longer than other brands; as well as the notable Precise
V5/V7 lines. Pilot Pen manufactures and distributes from its state-of-the-art
305,000 square foot facility in Jacksonville, FL. Its parent company is the
oldest and largest manufacturer of writing instruments in Japan. For more
visit www.pilotpen.us.

SOURCE Pilot Corporation of America

Website: http://www.pilotpen.us
Contact: KELLY-ANN FASANO/ IVETTE FAULKNER, BRIGHT RED- 850.668.6624,
KFASANO@BRIGHTREDTBWA.COM, IFAULKNER@BRIGHTREDTBWA.COM
 
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