Dentsu Announces Robot Astronaut Kirobo's First Words in Outer Space

  Dentsu Announces Robot Astronaut Kirobo's First Words in Outer Space

—“On August 21, 2013, a robot took one small step toward a brighter future for
                                    all.”—

Business Wire

TOKYO -- September 4, 2013

Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004)(President & CEO: Tadashi Ishii;
Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that on
August 21 the robot astronaut Kirobo uttered the first words spoken by a robot
in outer space: “On August 21, 2013, a robot took one small step toward a
brighter future for all.”

Japan Aerospace Exploration Agency (JAXA) astronaut Koichi Wakata, the first
Japanese commander of the International Space Station (ISS), is expected to
arrive at his post in November or December this year. He will then take part
in the world’s first conversation experiment held between a person and a robot
in outer space, an initiative designed to explore the possibilities of humans
coexisting with robots in the future. The conversation will take place in the
ISS’s Japanese Experiment Module “Kibo,” which means “hope.”

Kirobo was aboard the Kounotori 4 cargo transfer vehicle atop the H-IIB Launch
Vehicle No. 4 that was launched early in the morning of August 4 from the
Tanegashima Space Center in Japan, and arrived at the International Space
Station on August 10. Along with backup crew member Mirata, Kirobo is one of
the two humanoid communication robots developed under the KIBO ROBOT PROJECT,
a joint research project carried out in collaboration with the University of
Tokyo’s Research Center for Advanced Science and Technology, ROBO GARAGE Co.,
Ltd. and Toyota Motor Corporation. JAXA also provided extensive cooperation.

Video footage and photographs related to Kirobo’s first words spoken in outer
space will be supplied upon request to:

Seira Takano
KIBO ROBOT PROJECT
Email: takano-s@dentsu-crx.co.jp

About the Dentsu Group

Led by Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004), the world's largest
advertising agency brand with a history of 112 years, the Dentsu Group offers
a comprehensive range of client-centric communications and media services in
110 countries across five continents. Its Japan-wide network and London-based
global operating unit Dentsu Aegis Network Ltd., which oversees the operations
of Aegis Media, a leading global media and digital communications specialist,
as well as those of the Dentsu Network, which manages all of Dentsu's other
global business operations outside Japan, together employ more than 37,000
dedicated professionals. The Group is also active in the production and
marketing of sports and entertainment content on a global scale.

Dentsu Inc.: www.dentsu.com
Dentsu Aegis Network Ltd: www.dentsuaegisnetwork.com
Dentsu Network: www.dentsunetwork.com

Contact:

Dentsu Inc.
Shusaku Kannan, (813) 6216-8042
Senior Manager
Corporate Communications Division
s.kannan@dentsu.co.jp
 
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