Local Corporation Provides Location-Based Product Data for Microsoft’s Bing

  Local Corporation Provides Location-Based Product Data for Microsoft’s Bing

Business Wire

IRVINE, Calif. -- September 5, 2013

Local Corporation (NASDAQ:LOCM), a leading online local media company, today
announced that the company has signed an agreement with Microsoft, Inc. to
provide location-based local product data for Bing.

As part of the agreement, Local Corporation’s Krillion™ shopping data platform
is helping power Bing’s local product search results, including relevant
retail locations, brands, categories, and product availability data and
details.

“We’re pleased to be partnering with Bing to provide relevant local product
shopping information to millions of consumers,” said Heath Clarke, Local
Corporation, chairman and CEO. “Our dynamic local product data enhances the
online shopping experience for consumers by providing them with valuable
information about which retailers carry the products they are looking for.”

According to a study conducted by Local Corporation and the e-tailing group,
consumers are increasingly relying on non-store channels such as search for
researching prior to purchase. The study also reports that 90 percent of
shopping still involves a trip to the store and almost half of consumers
reported spending 50 percent or more of their shopping time researching
products online.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.

Microsoft and Bing are either registered trademarks or trademarks of Microsoft
Corporation in the United States and/or other countries.

Contact:

Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com