Peter Som Named Fourth Designer to Partner with Kohl’s DesigNation Collection

  Peter Som Named Fourth Designer to Partner with Kohl’s DesigNation

  Som Limited-Edition DesigNation Collection Inspired by St. Barths to Debut
              Exclusively at Kohl’s and in Spring 2014

Business Wire

MENOMONEE FALLS, Wis. -- September 5, 2013

Kohl’s Department Stores (NYSE: KSS) today announced a partnership with Peter
Som, who will be the fourth designer for the retailer’s DesigNation
limited-edition collection. As part of the Kohl’s DesigNation concept
featuring premier designer fashions based on international inspiration, the
collection will draw creative influence from Som’s recent trip to St. Barths.
The collection features apparel for her and will be available exclusively at
Kohl’s and beginning spring 2014.

“Peter Som has a fresh point of view on modern fashion that enables him to
blend sophistication with elegance to create designs that allow women to look
effortlessly stylish,” said Don Brennan, Kohl’s chief merchandising officer.
“We are confident the collection he’s created for DesigNation will resonate
with our customers and continue to position Kohl’s as a style destination
offering quality designer fashions, all at an affordable price point.”

Som attracts fashion-forward celebrities that are intelligent, poised, and
that effortlessly blend confidence with femininity. He has a talent for
dressing women in fresh, stylish designs and will now be able to offer his
distinctive aesthetic, with inspiration of St. Barths, to women everywhere.

“The island of St. Barths is a favorite vacation spot of mine. Full of luxury
and serenity, with chic cottages lining the harbor and colorful designer
boutiques, the island has a French charm that floats throughout the city,”
said Som. “I am thrilled to partner withKohl’s to bring this DesigNation
collection to life and provide women with beautiful clothing that emulates the
luxe lifestyle of St. Barths at a great value.”

Som’s DesigNation collection will include maxi dresses, skirts and crochet
sweaters in bright shades of coral and blue. Retail prices for the collection
will range from $36-$88. The line will be available in spring 2014. For more
information, visit

Launched in fall 2012 with Narciso Rodriguez, Derek Lam in spring 2013 and
following with Catherine Malandrino launching September 27, Kohl’s DesigNation
collections feature a different designer, marrying his or her aesthetic with
influence from various global destinations. Kohl’s will continue to introduce
new brands and exclusive world-class partnerships that offer customers
contemporary style at an incredible value.

About Peter Som

Peter Som's aesthetic of unstudied elegance and refined sexiness has put a
fresh twist on modern American fashion. Som made his stellar debut at Seventh
on Sixth in the Bryant Park tents with his Spring 2001 Collection. Since then,
his clean, unfettered yet feminine clothes have been winning accolades from
buyers and critics alike. Som's following includes a new generation of stylish
celebrities and starlets, among them Beyonce, Scarlett Johansson, Jessica
Alba, Rachel McAdams, Allison Williams, Maggie Gyllenhaal, and Ginnifer
Goodwin. Having emerged as one of the leaders of a new generation of American
designers, Som has a foundation on which to establish a modern luxury fashion
and lifestyle brand, reinterpreting the tradition of Great American

About Kohl's

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates 1,155 stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than $231 million
for children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online,,join the discussion on Facebook
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Cautionary Statement Regarding Forward-Looking Information

This press release contains “forward-looking statements” within the meaning of
the Private Securities Litigation Reform Act of 1995. Kohl's intends
forward-looking terminology such as “believes,” “expects,” “may,” “will,”
“should,” “anticipates,” “plans,” or similar expressions to identify
forward-looking statements. Such statements are subject to certain risks and
uncertainties, which could cause Kohl's actual results to differ materially
from those anticipated by the forward-looking statements. These risks and
uncertainties include, but are not limited to those described in Item 1A in
Kohl’s Annual Report on Form 10-K, which is expressly incorporated herein by
reference, and other factors as may periodically be described in Kohl's
filings with the SEC.


Kohl’s Department Stores
Molly Verette
Senior Manager, Public Relations
Ph: 262-703-7008
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