Elegant Precision, Elite Performance: The Nikon COOLPIX P7800 Helps Effortlessly Capture Stunning Images With Confidence And

     Elegant Precision, Elite Performance: The Nikon COOLPIX P7800 Helps
       Effortlessly Capture Stunning Images With Confidence And Control

Nikon's Newest Advanced Performance Camera Offers Leading Performance and
Features for Those Who Want Quality Photos and HD Video

PR Newswire

MELVILLE, N.Y., Sept. 5, 2013

MELVILLE, N.Y., Sept. 5, 2013 /PRNewswire/ --Today, Nikon Inc. announced the
COOLPIX P7800, the latest addition to Nikon's Advanced Performance COOLPIX
lineup that offers Nikon's optical excellence and versatile high-performance
features in a portable, compact body. Equipped with both automatic and
advanced features, the P7800 presents a high-powered and intuitive option for
those who want superior image quality and performance, without sacrificing
creative control. Packed with innovative features, including a large
12.2-megapixel CMOS sensor, a fast maximum aperture f/2.0 lens and new
electronic viewfinder, the P7800 captures images and HD video with elegance
and precision, even in difficult low-light shooting scenarios.

"This addition to the Advanced Performance COOLPIX series affirms Nikon's
commitment to integrating our storied optical legacy into powerful yet compact
cameras," said Bo Kajiwara, Vice President of Marketing, Planning and Customer
Experience, Nikon Inc. "The new COOLPIX P7800 will allow photographers of
every level to explore their photographic potential while capturing top-class
images and Full HD video."

Elite Performance and Optics
The COOLPIX P7800 sports a large 1/1.7-inch 12.2-megapixel
backside-illuminated CMOS sensor and a versatile 7.1x zoom range (28-200mm
equivalent). This combination ensures the capture of stunning images and Full
HD video in a variety of difficult shooting environments. Whether shooting
portraits, landscapes or documenting the family vacation, the P7800 is the
ideal compact camera for almost any occasion.

Low-light performance is bolstered by a blazing fast f/2.0-4.0 glass lens that
lets more light in, allowing the user to shoot with faster shutter speeds, and
providing sharper results, even without the flash. Additionally, lens-shift
Vibration Reduction  (VR) in the lens helps create consistently steady and
clear shots when shooting handheld, even while moving. For moments when speed
is of the essence, the COOLPIX P7800 also features extremely fast continuous
shooting, at 8 frames-per-second (fps) for up to six shots, allowing the user
to be ready for every memorable, fleeting moment.

The camera is also capable of pristine Full HD 1080p video recording with
stereo sound. While recording, the P7800 allows effortless optical zoom and
presents several in-camera special effects as well as manual controls
affording incredible video potential.

Controlled Precision for Every User
The Nikon COOLPIX P7800 presents a portable, practical and powerful compact
camera option for the casual or advanced shooter looking to capture photos
with precision and confidence. For capturing a fast moving soccer match or
documenting the family vacation, a variety of useful scene and shooting modes
are at the user's disposal to help custom tailor the camera's settings for a
number of different shooting situations. An intuitive menu and external
control system make it easy to navigate and control with ease.

For more advanced users who seek the ultimate in creative freedom, the COOLPIX
P7800 offers complete creative controls that afford any photographer the
ability to customize every shot. The P7800 is equipped with full manual
controls (P,S,A,M) and the ability to capture RAW files, enabling the user to
capture and edit uncompressed images. Styled in a classic design with a litany
of external analog controls and mode dials for convenient access, this potent
compact camera provides the uncompromising control that enthusiasts and
professionals covet, clearing the way for the capture of beautiful images and
Full HD video. Much like other Advanced Performance COOLPIX offerings, the
P7800 is also compatible with many Nikon accessories, including Speedlights
and external GPS units.

Capture and Share with Ease
Framing unique and accurate shots is streamlined with the addition of a new
high-resolution eye-level electronic viewfinder (EVF) that makes shooting,
even in bright sunlight, enjoyable and easy. More creative composition
perspectives are possible with the use of a versatile high-resolution 3-inch
Vari-Angle LCD screen that can help frame anything from dynamic overhead shots
to low-point-of-view macro photos as well as great candid photos of kids and
pets.

When using the optional WU-1a Wireless Mobile Adapter*, users can easily shoot
and share via Wi-Fi® to compatible smartphones or tablets. Pairing with the
free downloadable Wireless Mobile Utility application*, the WU-1a enables the
seamless transfer of images and videos for easy sharing and viewing with
friends and family.

Price and Availability
The Nikon COOLPIX P7800 will be available in September 2013 for a suggested
retail price (SRP) of $549.95**. For more information about this COOLPIX
camera or other Nikon products, please visit www.nikonusa.com.

In order to give consumers a more effective way to understand the benefits of
each COOLPIX camera and to help users determine the best camera to fit their
lifestyle, Nikon has segmented the COOLPIX series into five categories:
Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and
Budget Friendly. For more information about this and other COOLPIX cameras,
please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80^th anniversary of NIKKOR optics, and
announced the production of over 80 million NIKKOR lenses in 2013, creating a
new milestone in Nikon's heritage of superior optics. For more information,
dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels
of photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at
http://www.facebook.com/nikon and get the latest news and information from
Twitter by following @NikonUSA.

*WI-FI SPECIFICATIONS AND COMPATIBILITY

This camera's Wi-Fi® capabilityusing the WU-1a Wireless Mobile Adapter can
only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart
devices running on the Android™ operating system. The Wireless Mobile Utility
application must be installed on the device before it can be used with this
camera. For compatibility and to download the application, please visit:

For iPhone®/iPad®/iPod Touch®
<https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010>

For Android™ ^ Google Play™ ^
<https://play.google.com/store/apps/details?id=com.nikon.wu.wmau>

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarksof Apple
Inc., registered in the U.S. and other countries. App Store is a service mark
of Apple Inc.
Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi
Alliance.

All Nikon trademarks are trademarks of Nikon Corporation.

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.

Website: http://www.nikonusa.com
Contact: MWW Group: Matt Kopacz E: mkopacz@mww.com or Alex Kruse E:
akruse@mww.com, P: 201.507.9500; or press.nikonusa.com