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Drivers Called To Join The It Can Wait® Movement, Get Involved On September 19, Drive 4 Pledges Day



 Drivers Called To Join The It Can Wait® Movement, Get Involved On September
                           19, Drive 4 Pledges Day

New Resources Help People Make Their Commitment Social, Take It to the Streets

Nearly 2,000 Activities Planned Coast-to-Coast

PR Newswire

DALLAS, Sept. 5, 2013

DALLAS, Sept. 5, 2013 /PRNewswire/ -- A movement is accomplished through the
voices and actions of many. That is why four national wireless service
providers, spearheading the It Can Wait campaign, are urging people to share
their commitment to never text and drive with others on Drive 4 Pledges Day,
September 19.

Individuals can now sign up at ItCanWait.com to get resources that will help
them share their commitment on social media and personalize the movement on
the streets of their communities on key activation days.  Aspiring to create a
social stigma around this dangerous habit of texting while driving, Drive 4
Pledges Day will focus on getting individuals involved in taking the pledge to
never text and drive while encouraging others in their community to do the
same. These individuals will join AT&T (NYSE: T), Sprint, T-Mobile US, Inc.,
Verizon and more than 200 other organizations by sharing their commitment not
to text and drive while increasing awareness of the dangers.

On September 19, Drive 4 Pledges Day, supporters of the movement are called to
help spread the word to their families, friends and communities.  Advocates
will be encouraged to do things like change their social profile photos and
banner to It Can Wait graphics, and share their personal pledge stories using
the hashtag #ItCanWait.  Offline activations will include hosting pledge
drives and distributing posters in their schools, workplaces and
neighborhoods.  All materials such as social graphics and posters will be
available for download from ItCanWait.com.

Individuals joining in Drive 4 Pledges Day will be part of a variety of
activations and awareness campaigns coast-to-coast, including:

  o Nearly 2,000 Drive 4 Pledges activities will be held in communities across
    the nation, including more than 1,500 at high schools. Additionally, 200+
    proclamations will be issued.
  o #ItCanWait tweets and Instagram posts will stream on ItCanWait.com.
  o A National Organizations for Youth Safety Teen Distracted Driving
    Prevention Summit in Washington D.C. will be held Sept. 18-20, including a
    rally on Sept. 19 with over 75 teens, FCC Commissioner Jessica
    Rosenworcel, Federal Highway Administrator Victor Mendez, NTSB Member
    Christopher Hart and Aly Raisman, The Century Council Ambassador.
  o AT&T, Sprint, T-Mobile and Verizon will run co-branded advertising on
    national TV programming, Facebook, Twitter, Instagram, and YouTube, and
    display the message in their tens of thousands of stores nationwide.
  o GE Healthcare will provide its US Service vehicle fleets with It Can Wait
    window clings to remind its employees to be safe while on the roads.
  o Goodyear blimps will display the message It Can Wait in the skies over
    Miami and Los Angeles.
  o The It Can Wait message will be promoted across key sporting events at
    games and via social media. Several Major League Baseball teams will drum
    up support for It Can Wait by reaching out to fans during games urging
    them to take the pledge. Participating clubs include the Arizona
    Diamondbacks, Baltimore Orioles, Los Angeles Dodgers, Minnesota Twins, New
    York Yankees, Pittsburgh Pirates, San Francisco Giants, Seattle Mariners,
    Texas Rangers and the Washington Nationals. NFL players will tweet their
    support of Drive 4 Pledges Day with their friends and fans and teams such
    as the Carolina Panthers will rally around the cause as well. NHL and NBA
    teams like the Detroit Red Wings, Chicago Blackhawks, Chicago Bulls and
    the San Antonio Spurs will also be supporting the cause.
  o Third party organizations will support the day through various
    activations. The Consumer Electronics Association will hold an employee
    and membership pledge drive and distribute messaging through social media.
    The National Auto Body Council will distribute messaging through social
    media, enewsletters, and press releases. Member collision shops will hold
    mini pledge drives in local communities. Net Impact, a nonprofit that
    empowers a new generation of leaders to work for a sustainable future,
    will promote the pledge as a "small step" in their Small Steps, Big Wins
    Campus Challenge program at colleges around the world.
  o Youth organizations like the Girl Scouts will participate. Girl Scouts of
    the USA will activate its 112 councils nationwide to support It Can Wait
    through social media and member engagement.

"Texting while driving claims too many lives, and raising awareness of this
completely preventable tragedy is key to saving them," said U.S. Secretary of
Transportation Anthony Foxx.  "We've seen success before through our seatbelts
and our drunk driving campaigns, and I both applaud the It Can Wait campaign
for its efforts to raise awareness and encourage everyone to make a commitment
on Drive 4 Pledges Day to drive focused and distraction-free."

In fact, a ConnectSafely.org^1 survey found that individuals who speak up can
have a profound impact, particularly on teens.

  o 78% of teen drivers say they're likely not to text and drive if friends
    tell them it's wrong or stupid.
  o 90% say they'd stop if a friend in the car asked them to.
  o 93% would stop if a parent in the car asked them to.
  o 44% say that they would be thankful if a passenger complained about their
    texting while driving.

The It Can Wait movement is making a difference. One-in-three people who've
seen the texting while driving message say they've changed their driving
habits^2, the campaign has inspired more than 2.5 million pledges never to
text and drive and the recently launched "From One Second To The Next"
documentary has received more than 2 million views since Aug. 8. To take the
pledge and get more information, visit www.ItCanWait.com.

^1 ConnectSafely.org survey sponsored by AT&T

^2 AT&T Texting While Driving … It Can Wait Perceptions Study

SOURCE AT&T Inc.

Website: http://www.ItCanWait.com
Contact: AT&T, Melissa Simoncini, 212-453-2215, melissa.simoncini@att.com; or
Sprint, Crystal Davis, 703-592-8139, Crystal.Davis@sprint.com; or T-Mobile,
Dave Berkowitz, 425-383-5293, dave.berkowitz@t-mobile.com; or Verizon, Elva G.
Lima, 908-559-7530, Elva.Lima@verizonwireless.com
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