Publicis Groupe Acquires TPM Communications in Canada, a Leading Digital,
Event and Video Agency
PARIS -- September 5, 2013
Publicis Groupe (Paris:PUB) [EURONEXT Paris: FR0000130577] today announced its
acquisition of 100% of TPM Communications, a leading Canadian provider of
digital, event and video services. This acquisition strengthens the Groupe’s
digital offering in the Canadian market.
Founded in 1980, TPM Communications is based in Toronto. A pioneer of the
latest technologies the agency employs a team of 35 experts. The agency
specializes in three areas of knowledge: Interactive (website, eCommerce,
email marketing, online advertising, social networking, mobile applications,
Flash applications) to provide digital solutions to connect with customers ;
Events, creating live events that build brands and bring ideas to life ; and
Video, podcast to broadcast, videos that inform, motivate and educate.
TPM’s key client is Toyota, both globally and in Canada. TPM has been one of
Toyota Canada’s long-term partners for website design and maintenance, dealer
meetings and corporate videos. TPM has designed and maintained Toyota Canada’s
website www.toyota.ca since inception. In 2011 and 2012, JD Power recognized
the site as the best automotive site in Canada. Toyota is a principal client
of Saatchi & Saatchi Canada.
TPM Communications will be aligned with Saatchi & Saatchi Canada. Saatchi &
Saatchi Canada is a full service agency located in Toronto, currently
employing a team of 60. Saatchi is known for combining the responsiveness and
creative excellence of a midsized shop with access to the tools and resources
of one of the world’s largest agency networks. Saatchi & Saatchi’s key clients
are Toyota, Procter & Gamble, Novartis, Go Transit, Transitions Optical,
Barrick Gold, Tourette Syndrome Foundation of Canada, Mill Street Brewery and
Baffin Boots. Though integrated operationally, the agencies will operate under
the Saatchi & Saatchi and TPM banners. The new entity will be led by Stuart
Payne, President/CEO of Saatchi & Saatchi. TPM Communications will continue to
be led by President and Creative Director Brian Blair, who will report to
“TPM is a natural collaborator and partner for Saatchi as we have always been
impressed with the quality of their work, and we have had a successful record
of working well together in the past” said Stuart Payne. “TPM’s expertise in
digital, event production and video solutions has little overlap with
Saatchi’s core offerings. Our two companies are completely complementary,
allowing us to create a totally integrated solution for our clients”.
“We are proud to join a company so in tune with the consumer zeitgeist such as
Saatchi & Saatchi, and see this as another step in TPM’s evolution” said Brian
Blair, President and Creative Director TPM. “We are looking forward to working
with Saatchi & Saatchi’s extensive group of local and network clients”.
Kevin Roberts, Global CEO, Saatchi & Saatchi, commented, “Together, our
combined expertise is perfectly suited to working with clients to engage in
the rapid dynamics of advertising and communication, which are profoundly
transforming how customers experience brands in the digital age”.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108
countries, the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin : Publicis Groupe |
Viva la Difference !
About Saatchi & Saatchi Canada
Saatchi & Saatchi Canada is part of Publicis Groupe. Clients include Toyota,
P&G, Novartis, GO Transit, Transitions Optical, Mill St Brewery, Baffin
Footwear, FITC and the Tourette Syndrome Foundation of Canada. Saatchi &
Saatchi is known for its outstanding creative ideas that generate powerful
emotional connections between consumers and products This is a key element in
Lovemarks, Saatchi & Saatchi’s unique methodology for elevating the status of
brands created to create “loyalty beyond reason” and “inspirational
www.saatchi.ca | twitter.com/saatchicanada | facebook.com/saatchicanada
Peggy Nahmany, + 33 (0)1 44 43 72 83
Martine Hue, + 33 (0)1 44 43 65 00
Stéphanie Constand-Atellian, + 33 (0)1 44 43 74 44
Saatchi & Saatchi Canada
Stuart Payne, CEO
+ 1 416-274-8304
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