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IBM Systems Magazine Launches its First iPad App



               IBM Systems Magazine Launches its First iPad App

PR Newswire

MINNEAPOLIS, Sept. 5, 2013

MINNEAPOLIS, Sept. 5, 2013 /PRNewswire/ -- IBM Systems Magazine has launched
its first native iPad app allowing readers of the Power Systems and Mainframe
editions experience the magazine in an iPad-optimized app with interactive
features.

While IBM Systems Magazine content has been available in print and digital
formats, as well as on the magazine's website (www.ibmsystemsmag.com), the
iPad app provides yet another content format for readers. Publisher Doug Rock
explained, "Our objective is to provide readers with a variety of media
formats to choose from. The new iPad app is one more option for our readers.
Tablet adoption among our readership is increasing, and we've addressed that
growing trend with the new magazine iPad app."

The magazine staff has been monitoring the growth of visits to the magazine's
website and other digital products. When traffic from iPads reached a tipping
point, the decision was made to develop the app. An Android version is
expected in 2014 for readers who want to consume the magazine's content on an
Android tablet.

With each issue, the iPad app will bring information on the world of IBM
technology. Current and new readers will enjoy the convenience the app
provides along with enhancements such as interactive features, audio, video
and animations. As always, content includes:

  o Thought leadership from IBMers and other industry leaders
  o The latest IBM technology announcements
  o In-depth customer case studies
  o Hands-on solutions to IT challenges

Download the Power Systems edition app and read the September issue of, which
includes an article on why virtualizing your IT infrastructure with PowerVM is
better than the competition and how Sanford Health optimized its IT
infrastructure on IBM PureFlex.

Download the Mainframe edition app and read about how IBM's new zEnterprise
Business Class server is designed to bring the capabilities of big iron to a
broader customer base. 

SOURCE IBM Systems Magazine

Website: http://www.ibmsystemsmag.com
Contact: Evelyn Hoover, Executive Editor, 612.373.9550
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