All-Pro Linebacker Patrick Willis Joins Rawlings Football's Advisors
San Francisco's star defender to serve as lead advisor in all marketing
ST. LOUIS, Sept. 5, 2013
ST. LOUIS, Sept. 5, 2013 /PRNewswire/ -- Rawlings Sporting Goods Company,
Inc., a subsidiary of Jarden Corporation (NYSE: JAH), today announced the
signing of professional football linebacker and All-Pro Patrick Willis to
Rawlings Football's advisory staff roster. Willis, an existing user of the
Rawlings NRG Quantum® football helmet, will appear in the company's broadcast,
print and digital marketing campaigns and promotions beginning this football
"I chose to wear the Rawlings NRG Quantum last season because it felt unlike
any other helmet in the market," said Willis. "I am always looking for the
highest-performing equipment, and Rawlings' football helmet definitely works
the best for me. I am excited to join the Rawlings team and offer my insights
as Rawlings continues to develop cutting-edge football helmets for players of
all skill levels and positions."
Willis immediately becomes the public face of Rawlings Football, and
represents hundreds of professional players and thousands of collegiate and
high school players who have chosen to wear Rawlings' football helmets since
its re-launch in 2011.
"Patrick Willis was one of the original adopters of Rawlings' innovative new
football helmets," said Mike Thompson, senior vice president of marketing for
St. Louis-based Rawlings. "He personifies the Rawlings Football brand in
every way: through his dedication, his leadership and his domination on the
field. We are proud to partner with Patrick as we continue to develop
high-performing football helmets that meet the protective needs of today's
football athletes of all ages and skill levels."
Rawlings long-lasting heritage of innovation in athlete protection began with
the first football shoulder pad built in 1902. Rawlings won the 2013 Edison
Award in material science-composites for its Rawlings S100® Pro Comp™ batting
helmet. This season marks the first year Major League Baseball® implemented
the technologically-enhanced batting helmet, designed to withstand impact
speeds of up to 100 miles per hour, for all of its players. Rawlings is the
Official Batting Helmet and Ball Supplier of Major League Baseball.
For more information about Rawlings' line of highly-rated football helmets and
the protective and high-performance technologies built into the design, please
Rawlings Sporting Goods Company, Inc. is an innovative manufacturer and
marketer of sporting goods worldwide. Founded in 1887, Rawlings is an
authentic global sports brand, trusted by generations of athletes from the
sandlot to the pros. Rawlings' unparalleled quality and expert craftsmanship
are the fundamental reasons why more athletes choose Rawlings, and why
Rawlings is the Official Batting Helmet and Ball Supplier of Major League
Baseball®, the official baseball of Minor League Baseball™ and the NCAA®, and
the approved baseball, basketball, football and softball of the National High
School Federation®. For more information, please visit Rawlings.com or by
phone at (314) 819-2800.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer
products with a portfolio of over 100 trusted, quality brands sold globally.
Jarden operates in three primary business segments through a number of well
recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®,
Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®,
Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®,
Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®,
Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and
Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®,
Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®,
Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®,
Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #383
on the Fortune 500 and has over 25,000 employees worldwide. For further
information about Jarden, please visit jarden.com.
Contact: Kurt Hunzeker, (314) 819-5348, email@example.com,
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