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National Beverage Reports Less Than Typical Results First Quarter FY2014

  National Beverage Reports Less Than Typical Results First Quarter FY2014

Business Wire

FORT LAUDERDALE, Fla. -- September 5, 2013

National Beverage Corp. (NASDAQ:FIZZ) today reported results for the first
quarter of Fiscal Year 2014.

For the comparable first quarters FY2014 vs. FY2013:

  *Revenues decreased 6% to $172 million
  *Net income decreased 16% to $12 million
  *Earnings per share decreased 16% to $.26

“Should we have the most credible reason for these results (and we could
have), would it make a difference?” asked Nick A. Caporella, Chairman and
Chief Executive Officer on a recent management call. “Does it make us feel
less contrite relative to the credibility of the justification?” he queried.
“There can be no allowable regrets in business or fumbles on the field (deck)
of Endeavor – none . . . (no one even knows how to practice them),” quipped
Caporella.

“From mega retailers to soft drink giants, the summer of ’13 will symbolically
claim its victims! Consequently, the culmination of nervousness of a
‘whiplashed’ consumer to the ‘knee jerk’ reaction of Big Cola . . . all
segments of soft drink sales were affected – as retailers and soft drink
companies subsequently disclosed. The lowering of prices being Big Cola’s
response – further complicated the situation! Cooler weather compounded
already weakened consumer spirits,” indicated Caporella.

“The consumer revolted in anger to yo-yo pricing; Big Cola’s pricing tactics
didn’t stop the sales and market share declines. Yesteryear’s shopper had
higher disposable income and a more comfortable, content state of mind;
discount pricing resulted in greater single purchases – NOT this tense summer
of ’13!” Caporella continued.

“Maybe everyone learned an invaluable lesson – ‘No instant fix for a
distraught consumer!’

Good soft drinks are to the human race what sunshine is to a picnic!
Thankfully, after the Fourth of July – normalcy returned to most markets and .
. . hopefully attitudes,” Caporella stated.

“As I repeat from our Annual Report, look at our track record over the past
twenty years – no mental degradation has occurred! Judge us by all four
quarters next July 2014. Certainly, we have come to know – precious rainbows
usually require both rain and sunshine! Team National’s results were obtained
by diligence and untiring determination. We are Disappointed – Yes; Contrite –
Certainly; Resilient – Absolutely . . .” a heartfelt Caporella concluded.

National Beverage’s iconic brands are the genuine essence . . . of America.

                  “Patriotism” – If Only We Could Bottle It!

           Fun, Flavor and Vitality . . . the National Beverage Way

This press release includes forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other factors
which may cause actual results, performance or achievements of the Company to
be materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such factors include
fluctuations in costs, changes in consumer preferences and other items and
risk factors described in the Company's Securities and Exchange Commission
filings. The Company disclaims an obligation to update any such factors or to
publicly announce the results of any revisions to any forward-looking
statements contained herein to reflect future events or developments.

Contact:

National Beverage Corp.
Grace Keene, 877-NBC-FIZZ
Office of the Chairman
 
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