Immersion Enters Multi-Year License Agreement With Xiaomi

  Immersion Enters Multi-Year License Agreement With Xiaomi

Recently announced Xiaomi Mi3 smartphone is the first to launch with advanced
                               tactile effects

Business Wire

SHANGHAI & SAN JOSE, Calif. -- September 5, 2013

Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of
touch feedback technology, today announced that it has entered into a broad
multi-year licensing arrangement with Xiaomi, one of the fastest growing
smartphone makers in China, and that the recently released Xiaomi Mi3
smartphone uses Immersion’s TouchSense® technology to add new dimension of
engagement in Xiaomi’s popular MIUI interface. Users can experience Immersion
technology in two new downloadable tactile themes available in the MIUI
storefront, as well as the crisp, intuitive tactile effects integrated
throughout the Mi3 user interface and Tool applications. The Mi3 is Xiaomi’s
first smartphone to come to market under the new license agreement between
Xiaomi and Immersion, which covers Immersion’s Basic Haptics IP and select
TouchSense and Integrator software solutions.

“We are pleased to work closely with Xiaomi to design tactile effects that
create a rich user experience and deliver a distinctive and branded feel to
MIUI, Xiaomi’s custom Android interface,” explains Dennis Sheehan, Immersion’s
Sr. Vice President of Sales & Marketing. “Xiaomi is our first direct mobile
OEM licensee in China, and this relationship further validates the value of
our IP portfolio and software solutions. With Xiaomi’s focus on design and
innovation, we’re looking forward to collaborating in the future to bring
advanced tactile experiences to mobile users in China.”

The Xiaomi Mi3 smartphone is available in China online at

Mi3 users who want to experience tactile effects have many options:

  *Users can select which strength of tactile effects they experience
    throughout the handset by customizing the vibration settings menu, found
    in the Settings/Sound menu
  *Mi3 Tool apps, including Compass, Calculator, Clock, Torch & Recorder
    include customized haptic effects to create a more intuitive user
  *The Iron Man and Gun MIUI themes are enhanced with realistic tactile
    effects, and are available for download from the MIUI Themes app.

“The Xiaomi Mi3 was designed to be easy to use, personalized and cutting-edge.
The addition of haptics seamlessly extends these values to the consumer
through the sense of touch,” explains Lei Jun, Chairman and CEO of Xiaomi.
“Immersion’s technology and expertise allows us to create a one-of-a-kind user
experience that engages the sense of touch and complements our visual and
audio design.”

For more information on Immersion’s TouchSense technology and Integrator
platform, visit

About Immersion (

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics,
or tactile effects; the company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity haptic
systems, partners can transform user experiences with unique and customizable
touch feedback effects; excite the senses in games, videos and music; restore
"mechanical" feel by providing intuitive and unmistakable confirmation;
improve safety by overcoming distractions while driving or performing a
medical procedure; and expand usability when audio and visual feedback are
ineffective. Immersion's TouchSense technology provides haptics in mobile
phone, automotive, gaming, medical and consumer electronics products from
world-class companies. With over 1,300 issued or pending patents in the U.S.
and other countries, Immersion helps bring the digital universe to life. Hear
what we have to say at

About Xiaomi (

Xiaomi is a mobile internet company dedicated to creating the ultimate user
experience through its overall portfolio of products including Xiaomi phones,
a series of high-performance smartphones; MIUI, a customized UI based on
Android; and internet service, such as MiTalk, app store, and game center.
Founded in 2010, Xiaomi is headquartered in Beijing, China and has over 3,000

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks
and uncertainties, as well as assumptions that, if they never materialize or
prove incorrect, could cause the results of Immersion Corporation and its
consolidated subsidiaries to differ materially from those expressed or implied
by such forward-looking statements.

All statements, other than the statements of historical fact, are statements
that may be deemed forward-looking statements, including, but not limited to,
statements regarding future Xiaomi products, the continued availability of
Xiaomi’s Mi3 product, the continuing integration of Immersion solutions into
Xiaomi’s Mi3 and MIUI products, and future collaboration between Immersion and

Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and uncertainties
associated with Immersion's business, which include, but are not limited to:
unanticipated difficulties and challenges encountered in product development
efforts by Immersion and its licensees; adverse outcomes in any future
intellectual property-related litigation and the costs related thereto; the
effects of the current macroeconomic climate; delay in or failure to achieve
commercial demand for Immersion's products or third party products
incorporating Immersion's technologies; and a delay in or failure to achieve
the acceptance of force feedback as a critical user experience. Many of these
risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Immersion's most current Form 10-Q on file with the
U.S. Securities and Exchange Commission. The forward-looking statements in
this press release reflect Immersion's beliefs and predictions as of the date
of this release. Immersion disclaims any obligation to update these
forward-looking statements as a result of financial, business, or any other
developments occurring after the date of this release.

The use of the words "partner" or "partnership" in this press release does not
mean a legal partner or legal partnership.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion
Corporation in the United States and other countries. All other trademarks are
the property of their respective owners.

(IMMR - C)


Immersion Media
Reagan Crossley, 650-762-2955
Immersion Investors
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Jennifer Jarman, 415-217-5866
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