Imperial Tobacco Limited selects Galleria’s Behavioral Cluster Planning Solution to Cluster Stores, Enhance Assortment,

  Imperial Tobacco Limited selects Galleria’s Behavioral Cluster Planning
  Solution to Cluster Stores, Enhance Assortment, Improve the Consumer
  Experience and build Better Retailer Relationships

Business Wire

CHICAGO -- September 5, 2013

Galleria Retail Technology Solutions, the leading provider of retail and
category planning, automation and optimization solutions, today announced that
Imperial Tobacco Limited, the UK arm of leading international tobacco
manufacturer, Imperial Tobacco Group plc, has chosen Galleria to enhance its
merchandising strategy to improve the customer experience and enhance
relationships with its retailer partners. The solution enables manufacturers,
vendors and retailers to optimize sales by clustering stores based on product
performance data such as historic sales, market and customer information.

Utilizing Galleria’s automated application, Imperial Tobacco will cluster
stores based on product and category performance. Through a combination of
bottom-up and top-down methodologies, the solution accounts for critical
factors including local demographics, sales patterns, store sizes and store
locations. This intelligent, analytical process will enable Imperial Tobacco
to determine the optimal amount of clusters for its retail partners’ stores to
ensure the benefits of localization are balanced against the costs of
implementation. In addition, the ease and scalability of the solution will
allow Imperial Tobacco to perform a complete category cluster analysis within
hours.

“Imperial Tobacco’s decision to adopt dedicated technology demonstrates that
vendors are investing in solutions to help them to compete in an increasingly
competitive market,” states Ian Duncan-Lewis, Chief Executive Officer,
Galleria. “Not only will the solution provide key, actionable insights, but
Imperial Tobacco will also provide its retailer partners with the optimal and
credible recommendations to ensure enhanced relationships.”

“We are delighted to welcome Imperial Tobacco Limited as a partner and look
forward to building a healthy relationship in the future,” Duncan-Lewis added.

About Galleria Retail Technology Solutions

Galleria is the leading provider of retailer and vendor category planning,
automation and optimization solutions and consulting services. With its
comprehensive product suite, Galleria provides customer-focused solutions for
data warehousing and management, workflow management, clustering, automated
and optimized assortment and space planning supported by detailed analytics
and reporting solutions designed to meet the needs of retailers and vendors.
The net result is that users realize significant benefits including: increased
sales, enhanced margins, reduced waste/mark-down and accelerated inventory
turns. Galleria’s flexible solutions can be hosted by Galleria and/or operated
as both desktop and integrated solutions and/or provided as pure consultancy
services. Galleria currently works with many of the world’s leading retailers
and vendors including Atlantic & Pacific, Giant Eagle, Maxima, M.Video,
Morrisons, One Stop, Safeway, Tesco and Unilever.

For more information about Galleria, visit www.galleria-rts.com or dial +44
(0) 1270 82 44 44.

About Imperial Tobacco Limited

Imperial Tobacco Limited is the largest tobacco manufacturer in the United
Kingdom currently employing over 500 staff, headquartered in Bristol with a
manufacturing base in Nottingham, England. Our product portfolio includes
leading tobacco brands Lambert & Butler, JPS, Player’s, Golden Virginia and
Gold Leaf.

Imperial Tobacco Limited is part of Imperial Tobacco Group PLC, a
multi-national tobacco company with international strength in cigarettes and
world leadership in fine cut tobacco, premium cigars, rolling papers and
tubes. The Group currently has 46 manufacturing sites and around 36,000
employees and operates in over 160 markets.

For more information, visit www.imperial-tobacco.com

Contact:

Press contact:
Mulberry Marketing Communications
Matt Serra, 904-355-8680
mserra@mulberrymc.com
 
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