Hyundai Suits Up For Super Bowl XLVIII, Announces 7th Year Of Advertising On The Big Game

 Hyundai Suits Up For Super Bowl XLVIII, Announces 7th Year Of Advertising On
                                 The Big Game

- Two in-game spots

- Super Bowl Is "Advertising's Biggest Day" says Hyundai CMO

PR Newswire

COSTA MESA, Calif., Sept. 5, 2013

COSTA MESA, Calif., Sept. 5, 2013 /PRNewswire/ -- With the first kickoff of
the  2013 NFL Football season just a few hours away on the field in Denver,
Hyundai Motor America today announced that for the seventh consecutive year
they will advertise during the live telecast of the Super Bowl on February 2,
2014. Hyundai will tackle this season's Big Game with two game-day 30 second


"The Super Bowl is the ultimate stage for showcasing the Hyundai brand and our
vehicles," said Steve Shannon, vice president, Marketing, Hyundai Motor
America. "We look forward to being a part of advertising's biggest day again
and we can't wait to show off our new ads and industry-leading products."

Advertising strategies and treatments are still being developed the company
reported. "We're not quite ready to discuss which vehicles we'll be
featuring," said Shannon. "But as football fever begins again across the
country, we couldn't wait any longer to let everyone know that we'll be back
for Super Bowl XLVIII."

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle limited warranty; Hyundai's
10-year/100,000-mile powertrain limited warranty, and five years of
complimentary Roadside Assistance. Hyundai Assurance includes Assurance
Connected Care that provides owners of Hyundai models equipped with the
Hyundai Blue Link telematics system with proactive safety and car care
services complimentary for three years. These services include Automatic
Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic
Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit

Please visit our media website at and our blog at

Hyundai Motor America on Twitter | YouTube | Facebook

SOURCE Hyundai Motor America

Contact: Chris Hosford,, 714-965-3470, or Jackie
Blackmore,, 310-295-3302
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