Accenture and SAP Bring Breakthrough CMO Solution on SAP HANA® Platform to Clients under First-of-a-Kind Business Model

  Accenture and SAP Bring Breakthrough CMO Solution on SAP HANA® Platform to
  Clients under First-of-a-Kind Business Model

 New Cloud-Enabled Solution Addresses Challenges in Retail and Consumer Goods
               Industry, Additional Industry Solutions Planned

Business Wire

NEW YORK -- September 5, 2013

Accenture (NYSE:ACN) and SAP AG (NYSE:SAP) are expanding their global alliance
with a unique business model to provide clients with end-to-end solutions
running on the SAP HANA® platform. The new solutions provide proven industry
and functional applications and services from both companies. Accenture will
be the single point of contact for clients handling contracts for all software
and services, a true differentiator that allows clients to focus on
deployments of the solutions, either as a public or private cloud service.

The first offering ready for release is the Marketing Performance Solution by
Accenture and SAP, a solution being sold by Accenture, which enables chief
marketing officers (CMOs) to easily view and act on centralized key marketing
performance data such as sales figures, media spend and social reach in near
real-time.

“This bold initiative to extend our powerful combination of Accenture’s
industry-leading capabilities with vertical applications running on SAP HANA
signals the next step in our global alliance with SAP,” said Mark Willford,
senior managing director, Technology Ecosystem & Offerings, Accenture. “Our
new solutions are expected to provide ultimate flexibility for enterprises.
They will have access to leading industry applications running on SAP HANA
with all software and hardware components under a single contract. We believe
this is a unique offering in the SAP ecosystem that answers our clients’
growing demand for simplification.”

Marketing Performance Solution by Accenture and SAP leverages analytics
solutions from the SAP HANA platform and Accenture marketing analytics
solutions. CMOs and marketing teams can access data in near real time from
multiple internal and external sources and quickly respond to shifting market
demand and manage the ROI of marketing spend. Tracking results of marketing
campaigns, running simulations and promotions and making adjustments is
enabled through an innovative customizable, Web-based user interface
accessible from PCs and mobile devices.

“Clients understand the value of Accenture offerings paired with SAP HANA to
drive real-time insights and business decisions,” said Robert Enslin,
president of Global Customer Operations and member of the Global Managing
Board of SAP AG. “This new level of collaboration is designed to offer unique
solution packages and simplify the contract process so clients can get up and
running even faster. Accenture is a great fit for this one-of-a-kind model
that delivers tremendous benefit to our joint CMO clients.”

The new CMO solution features Accenture Customer Insight, analytics functions
from SAP solutions and industry-specific applications. It will initially be
targeted at CMOs of retail and consumer packaged goods companies who must
address the complexity of changing consumer preferences, channel
proliferation, fragmented agency relationships and the maze of skills required
of today’s marketers. Accenture plans to launch additional functional
solutions for other vertical industries.

Hosting services are also planned to be included in all end-to-end solutions
offered by Accenture and SAP, with a private or public cloud deployment option
supported by global hosting and infrastructure providers. Related fees will
fall under the single contract structure with Accenture to help simplify
contract management for clients, compared to handling multiple suppliers and
contracts.

For more about the Marketing Performance Solution by Accenture and SAP, please
visit:
http://www.accenture.com/us-en/technology/systems-integration/sap-solutions/Pages/sap-solutions-index.aspx

About Accenture

Accenture is a global management consulting, technology services and
outsourcing company, with approximately 266,000 people serving clients in more
than 120 countries. Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world’s most successful companies, Accenture collaborates with
clients to help them become high-performance businesses and governments. The
company generated net revenues of US$27.9 billion for the fiscal year ended
Aug. 31, 2012. Its home page is www.accenture.com.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 248,500 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

Accenture Forward-Looking Statements

Except for the historical information and discussions contained herein,
statements in this news release may constitute forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,”
“intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these forward-looking
statements. These statements involve a number of risks, uncertainties and
other factors that could cause actual results to differ materially from those
expressed or implied.. Statements in this news release speak only as of the
date they were made, and Accenture undertakes no duty to update any
forward-looking statements made in this news release or to conform such
statements to actual results or changes in Accenture’s expectations.

© 2013 Accenture. All rights reserved. Accenture, its logo, and High
Performance Delivered are trademarks of Accenture

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as “anticipate,” “believe,”
“estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,”
“predict,” “should” and “will” and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany
and other countries. Please see
http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for
additional trademark information and notices.

Follow SAP on Twitter at @sapnews.

Contact:

Accenture
Peter Y. Soh, 703-947-2571
peter.y.soh@accenture.com
or
SAP
Jason Loesche, +1-484-437-0015
j.loesche@sap.com,
or
SAP Press Office
+ 49 6227 7 46315 (CET)
+1 610 661-3200 (EDT)
press@sap.com
or
For customers interested in learning more about SAP products:
Global Customer Center, +49 180 534-34-24
United States Only, 800 872 1SAP or 800 872 1727