Ricoh to Market Mass-produced Imaging Device for Fully Spherical Imagery

   Ricoh to Market Mass-produced Imaging Device for Fully Spherical Imagery

Sales begin in various markets next month for general consumers

PR Newswire

TOKYO and BERLIN, Sept. 5, 2013

TOKYO and BERLIN, Sept. 5, 2013 /PRNewswire/ --Ricoh Company, Ltd. announced
today the launch of the RICOH THETA, the world's first mass-produced imaging
device that encapsulates fully spherical scenes with one shot. The handheld
device, to be sold at a base price of USD 399, will be available for preorder
this month in France, Germany, the UK and the US at

Developed and manufactured by Ricoh, the device will be marketed by subsidiary
Ricoh Imaging Company, Ltd. through its French, German, UK and US
online-exclusive sales channels starting October.

The RICOH THETA features a proprietary ultra-small twin-lens folded optical
system that captures the scene around, above and below the device in one shot
for unprecedented, fully spherical images. Fitting easily in a pocket or the
palm of a hand, the slim, lightweight (95-gram) RICOH THETA is a go-anywhere
device suited to confined spaces, the great outdoors and everywhere in

The device is synchronized with smartphones, where images can be immediately
transmitted via Wi-Fi^® and viewed with a dedicated free app. The app also
allows images to be pinched, swiped or rotated to edit size, shape and
composition. Images uploaded to can be shared on social networks
such as Facebook™, Twitter™ and Tumblr, as well as Microsoft^®'s Photosynth^®.

At launch, the RICOH THETA will be compatible with the iPhone 4S and iPhone 5
running on iOS™ 6.0 or above, supported by RICOH THETA for iPhone, a free iOS
app available at App Store^SM. Android™ compatibility is expected before the
end of the year.

"The RICOH THETA enables people to capture, explore and share their creativity
and new visions of life," said Wataru Ohtani, associate director of Ricoh's
New Business Development Center. "By encapsulating everything and everybody
within a cohesive sphere in one simple shot, it will help users to perceive
the interconnections that we all share. The RICOH THETA connects users with
their own cognitive and non-cognitive senses, and ultimately with other

"The RICOH THETA is a groundbreaking device for general consumers of all ages
and all photographic skill levels," said Noboru Akahane, president of Ricoh
Imaging. "Its unprecedented capability to capture fully spherical images,
coupled with affordability and user friendliness, makes the RICOH THETA a tool
that anybody can use to discover and share their powers of creativity."

"The RICOH THETA isn't just a big step forward in panoramic photography,"
according to Blaise Aguera y Arcas, Distinguished Engineer at Microsoft, and
Architect of Photosynth. "It changes the nature of photography itself: You can
shoot first and crop later, or share the full sphere including the
photographer. It's an exciting product, and Microsoft is proud to be
partnering with Ricoh by integrating support for the RICOH THETA in the
Photosynth mobile app."

Media Contact:

Julia Gaynor Hassell
Weber Shandwick New York
Tel: 1-212-445-8386
Please contact the Weber Shandwick New York office if interested in receiving

Tom Green
Weber Shandwick London
Tel: 44-20-7067-0545

Elodie Larcis
Weber Shandwick Paris
Tel: 33-(0)1-47-59-56-32

Matthias Wowtscherk
Weber Shandwick Munchen
Tel: 49-89-38-01-79-52

Wi-Fi is a registered trademark of the Wi-Fi Alliance.
Facebook is a trademark of Facebook, Inc.
Twitter is a trademark of Twitter, Inc.
Microsoft and Photosynth are either registered trademarks or trademarks of
Microsoft Corp. in the United States and/or other countries.
App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and
other countries.
IOS is a trademark or registered trademark of Cisco in the U.S. and other
countries and is used under license.
Android is a trademark or registered trademark of Google Inc.All other
trademarks are the property of their respective owners.

|  About Ricoh  |

Ricoh is a global technology company specializing in office imaging equipment,
production print solutions, document management systems and IT services.
Headquartered in Tokyo, Ricoh Group operates in about 200 countries and
regions. In the financial year ending March 2013, Ricoh Group had worldwide
sales of 1,924 billion yen (approx. 20 billion USD).

The majority of the company's revenue comes from products, solutions and
services that improve the interaction between people and information. Ricoh
also produces award-winning digital cameras and specialized industrial
products. It is known for the quality of its technology, the exceptional
standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform
the way they work and harness the collective imagination of their employees.

For further information, please visit


Shooting distance      Approximately 10cm to infinity (from front of lens)
Exposure control       Automatic
Exposure compensation  Manual ('-2.0 to +2.0EV 1/3EV Step)
ISO sensitivity        Automatic ISO 100~1600
White balance          Automatic
Shutter speed          Automatic 1/8000~1/7.5 second
Memory                 Internal, approximately 4GB
Storage capacity       Approximately 1,200 images (subject to shooting
Power                  Internal lithium ion battery, rechargeable via USB
                       200 captures per full charge (with Wi-Fi^® on,
                       transmitting images at
Battery life
                       30-second intervals; duration varies with usage
Image file format      JPEG (Exif Ver2.3) DCF2.0-compliant
External interface     Micro-USB: USB 2.0
                       42 mm (approx.1.65 inches) x 129 mm (approx. 5.08
Dimensions (LxWxD)     inches) x 22.8 mm (approx. 0.9 inches)

                       Depth 17.4 mm/approx. 0.69 inches without lenses
Weight                 Approx. 95 grams (approx. 3.35 ounces)
Operating temperatures 0 to 40 degrees Celsius (32 to 104 degrees Fahrenheit)
Operating humidity     Under 90%
Storage temperatures   -20 to 60 degrees Celsius (-4 to 140 degrees

Key characteristics:
The RICOH THETA offers simplicity and user-friendliness by automatically
correcting slants. Fully spherical images can be captured easily with a single
shot from any position without aiming or pointing the device. The image
location can be recorded by using the GPS function of an iPhone connected
wirelessly to the RICOH THETA.

Free apps:
Wi-Fi synchronization between the RICOH THETA and smartphones through
smartphone settings allows images to be transmitted to the RICOH THETA for
iPhone app. The app also allows images to be captured via remote operation.
Even without the app, images can be viewed using their URLs uploaded to

The PC-dedicated RICOH THETA for Windows^® / Mac^® allows high-resolution
images to be saved and viewed with a PC. Images can also be transferred to PCs
via USB cable. Like the iPhone app, it allows images to be shared on Facebook,
Twitter and Tumblr. It can also be used for firmware updates. The app is
available at Adobe^® AIR^® is required.

The RICOH THETA will be sold for a pre-tax base price of USD 399 in the US.
Other prices, all tax-inclusive, are EUR 399 in France/Germany, and GBP 329 in
the UK.

An ATTACHMENT for STRAP will be sold separately as an option allowing users to
suspend the RICOH THETA from their necks and arms, enhancing portability.

Wi-Fi is a registered trademark of the Wi-Fi Alliance.
Windows is a registered trademark or trademark of Microsoft Corp. in the
United States and/or other countries.
Mac is a registered trademark of Apple, Inc.
Adobe and AIR are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries.
All other trademarks are the property of their respective owners.

SOURCE Ricoh Company, Ltd.
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