Wireless Ronin Selected by Indian Motorcycle to Launch Its Digital Marketing Solution Across Dealerships Nationwide

Wireless Ronin Selected by Indian Motorcycle to Launch Its Digital Marketing 
Solution Across Dealerships Nationwide 
MINNEAPOLIS, MN -- (Marketwired) -- 09/05/13 --   Wireless Ronin
Technologies, Inc. (OTCQB: RNIN), a leading marketing technologies
solutions provider, has been selected by Indian Motorcycle, a
wholly-owned subsidiary of Polaris Industries (NYSE: PII), to launch
its uniquely powerful digital marketing technology across its
dealership network in the United States. Indian Motorcycle is
expanding its dealer networks across major motorcycle markets
nationwide. 
The new digital marketing initiative features Indian Motorcycle
branded content which is centrally deployed using Wireless Ronin's
newly upgraded omnichannel RoninCast 4.2 software. Wireless Ronin
received an initial purchase order to provide the necessary hardware,
software, content engineering and development and training, as well
as ongoing content hosting and support at its 24/7 customer support
center.  
Wireless Ronin worked closely with Indian Motorcycle to create an
in-store customer experience that matches the ease, functionality and
interactivity of Indian Motorcycle's existing online assets. The
dealership solution includes a 46" display as part of a central Media
Hearth along with a mobile tablet that sits tableside near the Media
Hearth allowing customers to select content from the tablet to play
on the 46" screen. When not being controlled by the tablet, the Media
Hearth screen plays a standard video loop along with social media and
weather content zones. A bike side tablet is also being deployed,
providing interactive, bike-specific information to the customer.  
While this win represents Wireless Ronin's first entry into the power
sports industry, it builds upon a 20-year history of success with the
automotive industry, including ongoing deployments at hundreds of
Chrysler, Fiat, Ford and Nissan dealerships across the U.S. and
Canada.  
"Since our dynamic digital marketing solutions are designed to
provide a significant near-term return on investment, they will play
a key role in Indian Motorcycle's overall marketing strategy as they
expand their dealership networks across the United States and
internationally," commented Scott Koller, the company's president and
CEO. "Like with our proven solutions for the auto industry, this
digital solution for Indian Motorcycle will enhance the sales process
in a highly effective way. The interactive system will track usage
and content selections, creating an amazingly deep level of business
intelligence. It will help them identify and respond to consumer
interests and trends, which, at the end, falls to the bottom line." 
Rod Krois, Marketing Director for Indian Motorcycle, added: "After a
competitive review process, Wireless Ronin emerged successful due to
their leading technology, flexible solution approach, and end-to-end
support. From our first meeting with Wireless Ronin, we were
impressed with their capabilities. Their responsiveness coupled with
the ability to deliver quality, reliable digital solutions are
allowing us to enhance our customer experience while ensuring
consistent messaging and content across our dealership network." 
About Wireless Ronin Technologies, Inc.
 Wireless Ronin Technologies,
Inc. (WRT) (www.wirelessronin.com) is a pioneering marketing
technologies company. WRT combines interactive digital media --
signage, kiosks, mobile, social media and web -- to create 360-degree
solutions so companies will be "Communicating at Life Speed(R)" to
deliver the right content at the right place at the right time. WRT's
turnkey approach includes strategic consulting, creative development,
installation, hosting, training and support. Since launching its
cloud-based RoninCast(R) content management platform in 2003, WRT has
become the leading digital marketing provider for large-scale
deployments in retail, automotive, food service and public venues.
The company is headquartered in Minneapolis, Minnesota; its common
stock trades on the OTCQB as "RNIN." 
Company Media Contacts:
Jane Johnson 
SVP, Sales and Marketing
jjohnson@wirelessronin.com
952.564.3554 
Investor Relations Contacts:
Matt Glover or Michael Koehler
Liolios Group, Inc.
RNIN@liolios.com 
949.574.3860 
 
 
Press spacebar to pause and continue. Press esc to stop.