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Boulder Canyon™ Natural Foods Expands Its Canyon Cut Ridged Potato Chip Line Inspired By Heart Friendly Oils

 Boulder Canyon™ Natural Foods Expands Its Canyon Cut Ridged Potato Chip Line
                       Inspired By Heart Friendly Oils

Olive Oil and Avocado Oil are the Latest Varieties to Join the Line of All
Natural Kettle-Cooked Chips

PR Newswire

PHOENIX, Sept. 5, 2013

PHOENIX, Sept. 5, 2013 /PRNewswire/ --To advance its position as one of the
nation's premier natural snack food brands, Boulder Canyon™ Natural Foods has
introduced two new varieties of its Canyon Cut line of kettle-cooked, ridged
potato chips that appear in grocery stores this month.

(Photo: http://photos.prnewswire.com/prnh/20130905/DE74952)

Avocado Oil Canyon Cut ™ potato chips are cooked in 100 percent avocado oil
and are flavored with just a touch of sea salt. Olive Oil Canyon Cut™ chips
are cooked in 100 percent olive oil and feature a tasty combination of sea
salt and cracked pepper. The new Avocado Oil and Olive Oil varieties of Canyon
Cut chips join the existing line that includes Totally Natural (original),
Sour Cream & Chives and Honey Barbeque flavors. Both new varieties will appear
in grocery stores in August with a retail price of $2.99-3.29 per 5.25-ounce
and six-ounce bags, respectively.

Avocado and olive oils are made up of monounsaturated fats that are generally
considered healthier dietary options compared to oils with trans fats.

"The fastest growing variety of Boulder Canyon's regular kettle-cooked chips
is Olive Oil^1 so we're certain consumers will respond well to the canyon cut
variety as well as the introduction of our first avocado oil chip," said Steve
Sklar, senior vice president of marketing for Inventure Foods, Inc., the
parent company of Boulder Canyon. "Dietary benefits aside, avocado and olive
oils impart this unique, subtle flavor that set them apart from anything else
in the potato chip aisle. And the crunch of these chips is out of this world."

Like all Boulder Canyon (www.bouldercanyonfoods.com) snacks, Avocado Oil
Canyon Cut and Olive Oil Canyon Cut feature only natural ingredients and
contain no trans fats, no cholesterol and no MSG. In addition, they are gluten
free, Kosher certified and Non-GMO Project verified.

The Canyon Cut line from Boulder Canyon has been a hit with natural snack food
consumers since it was re-introduced last fall. The unique chips are cooked in
small batch kettles to provide a more uniform heft and a heartier crunch, and
the kettle-cooked approach provides as much as a 30 percent reduction in fat
from traditional continuous-cooking methods.

Boulder Canyon™ Natural Foods is a member of the Inventure Foods, Inc.
(Nasdaq:SNAK) family of Intensely Different™ specialty brands. The Company's
better-for-you and indulgent food brands include Boulder Canyon™ Natural
Foods, Jamba® Juice At Home Smoothies, Seattle's Best Coffee®, Rader Farms®,
T.G.I. Friday's® Snacks, Nathan's Famous® Snacks, Poore Brothers®, Tato
Skins®, Bob's Texas Style®, Willamette Valley Fruit Company™. For further
information about Inventure Foods' specialty snack brands, visit
www.inventurefoods.com.

^1SPINS L24wks ending 6.8.13; IRI L24wks ending 6.16.13

SOURCE Inventure Foods, Inc.

Website: http://www.inventurefoods.com
Contact: Matt Jackson, mjackson@lambert-edwards.com, Lambert, Edwards &
Associates, 616-233-0500
 
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