Dolphin Entertainment, Mattel To Develop, Produce "Max Steel," Open Road Films To Distribute For Wide Theatrical Release

Dolphin Entertainment, Mattel To Develop, Produce "Max Steel," Open Road Films
                  To Distribute For Wide Theatrical Release

Christopher Yost to Write, Stewart Hendler Attached to Direct Live-Action
Film; Newly Created Dolphin Films Enters Multi-Picture Distribution Agreement
with Open Road Films; Dolphin Films Hires Charlie Cohen as President

PR Newswire

HOLLYWOOD, Calif., Sept. 4, 2013

HOLLYWOOD, Calif., Sept. 4, 2013 /PRNewswire/ --Dolphin Entertainment, Inc.
and Mattel, Inc. (NASDAQ: MAT), have partnered to develop the live-action,
feature-length film "Max Steel" based on Mattel's franchise property of the
same name. The film will be produced by Dolphin Films, a newly-formed
subsidiary of Dolphin Entertainment. Open Road Films will distribute "Max
Steel" in the U.S. as the first of a multi-picture agreement with Dolphin
Films. The film will be given a wide release in theaters in the fourth
quarter of 2014.

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"Today marks the beginning of an exciting new relationship between Dolphin
Entertainment and Mattel, two companies that have consistently worked to
delight and entertain children all over the world," said Bill O'Dowd, CEO,
Dolphin Entertainment. "We couldn't think of a better property to kick off
Dolphin's feature film division than Max Steel, which tells a story of the
power of friendship and teamwork, with a heavy dose of humor – all qualities
we hope to bring to our partnership with the Mattel team."

Dolphin Films' multi-picture agreement with Open Road Films will focus on
motion pictures aimed at families, tweens, teens and young adults, which is a
strategy that aligns closely with Dolphin and O'Dowd's history delivering
television and digital programming to those demographics.

"Dolphin has an excellent track record in creating family, tween, teen and
young adult- focused entertainment," said Tom Ortenberg, CEO, Open Road
Films. "We can't wait to work with Bill O'Dowd and his team to bring this
product to the marketplace."

"Launching our film division has been a natural progression for us. Along
with our established television and digital departments, our theatrical group
will complete our goal of having a fully cross-platform production and
distribution business," added O'Dowd. "Open Road Films was the first choice
for our theatrical partner as Tom Ortenberg, Elliott Kleinberg and Jason
Cassidy are not only accomplished in the theatrical distribution business, but
also true gentlemen."

Created internally by Mattel, the Max Steel™ franchise spans multi-platform
entertainment, toys and consumer products. In development with Dolphin
Entertainment the feature-length film will introduce audiences to a new and
never-before-seen world of Max Steel.

"Teaming with Dolphin Entertainment and top Hollywood creative talent to
write, produce and direct the feature film, Max Steel will excite and engage
audiences around the world," said Doug Wadleigh, Senior Vice President, Global
Brands Marketing, Mattel. "Max Steel's debut on the big screen is the next
evolutionary step for the franchise utilizing a live-action theatrical format
to truly personify the brand."

Bill O'Dowd will produce the film alongside kid's entertainment veteran Julia
Pistor who is producing for Mattel. Pistor's storytelling and production
expertise spans over two-decades with extensive work in television, film and
syndication for premier global entertainment companies including Nickelodeon,
HIT Entertainment and Viacom Enterprises.

"Max Steel is an action-packed, character-driven story that fits perfectly
into the creative movie-making mold," said Pistor. "We have assembled a
world-class team in bringing Christopher and Stewart to the project and
collectively will tell the origin story of Max Steel in an authentic, visually
compelling way."

"Max Steel" tells the story of teenager Maxwell McGrath and alien companion
Steel who can combine special turbo-energy powers to generate sensational
superhero Max Steel. The storyline centers on bringing a positive and
relatable hero to kids, drawing upon turbo-charged teamwork, laughter and
friendship.

"Max Steel" writer Christopher Yostmost recently rewrote and did the
production work on "Thor: The Dark World" for Marvel and director Alan Taylor.
He also wrote the superhero adventure "Secret Headquarters" for Paramount and
Stuber Pictures. Previously, Yost was a member of Marvel's Writers Program,
where he worked on the first "Thor." "Max Steel" director Stewart Hendler
recently directed and executive produced "H+," a digital series for Dolphin
Entertainment and Warner Brothers Entertainment, winning a Best Director award
and sharing in a Best Sci-Fi or Action Series award at The 2013 Streamy
Awards. Hendler also recently completed work on the award-winning digital
series "Halo: Forward Unto Dawn." Between them, "Halo" and "H+" have garnered
24 industry nominations, thus far. He also manages an active feature film
career, having directed the studio features "Whisper" and "Sorority Row," as
well as developing several large-scale studio projects.

Dolphin Entertainment has a long history delivering television and digital
programming to children and young adults. Dolphin's programs can be seen in
more than 300 million homes in over 100 territories worldwide. Dolphin
Entertainment shows include the Primetime Emmy® Award-nominated Nickelodeon
hit series "Zoey 101," Nickelodeon's top-rated "Ned's Declassified School
Survival Guide," and in partnership with Warner Bros Digital both AOL/Cambio
distributed series "Aim High" starring Jackson Rathbone and Aimee Teegarden,
and YouTube distributed "H+: The Digital Series" from Bryan Singer.

O'Dowd has appointed Charles Cohen, former COO of MGM Studios, to serve as
President of the newly-formed Dolphin Films. With Cohen at the helm, Dolphin
Films will produce all theatrical projects for Dolphin Entertainment. Cohen
is a 25-year veteran of MGM Studios, who most recently held the position of
senior advisor for Kirk Kerkorian's Tracinda Corporation.

"I'm thrilled with this opportunity, as there is a tremendous void in the
marketplace of independently produced films aimed at families and younger
audiences," said Cohen. "The wealth of experience that Dolphin brings from
the television, digital, branding, licensing and merchandising worlds will
help accelerate the creation of franchise properties within our feature film
division."

"During his long tenure at MGM, Charlie Cohen worked on several large
properties across multiple platforms, which makes him ideally suited to lead
Dolphin Films," added O'Dowd. "We couldn't be happier that Charlie has joined
us, as we feel he's the perfect addition to a stellar cast of experienced
executives involved in this partnership."

The Dolphin Films/Open Road Films deal was negotiated by Ken Deutsch of
O'Melveny and Myers for Dolphin and Tom Ortenberg, Elliott Kleinberg, general
counsel and executive vice president of Operations and Business Affairs, and
Ben Cotner, senior vice president of Acquisitions on behalf of Open Road
Films. The introduction of Dolphin and Mattel was facilitated by CAA.

About Dolphin Entertainment

Dolphin Entertainment (Dolphin) is a forward-thinking studio focused on
best-in-class storytelling on a global scale for young, always-connected
audiences. Led by CEO and Emmy®-nominated Producer Bill O'Dowd, Dolphin has
created award-winning entertainment across multiple platforms, and has worked
with outstanding storytellers including Bryan Singer, Anthony Zuiker and Dan
Schneider.

About Mattel

Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture
and marketing of toys and family products. The Mattel family is comprised of
such best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®,
Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a
wide array of entertainment-inspired toy lines. In 2013, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year
in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100
Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif.,
Mattel employs approximately 30,000 people in 40 countries and territories and
sells products in more than 150 nations. At Mattel, we are Creating the Future
of Play. Visit us at www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel

About Open Road Films

Founded in 2011 by AMC Entertainment Inc. (AMC) and Regal Entertainment Group
(Regal), the two largest theatrical exhibition and entertainment companies in
the United States, Open Road Films is a dynamic, acquisition-based domestic
theatrical distribution company. Open Road Films' releases include: The Grey,
starring Liam Neeson, which opened to number one at the box office in January
2012 and has taken in over $50 million to date; End Of Watch, starring Jake
Gyllenhaal and Michael Peña; A Haunted House, starring Marlon Wayans; Side
Effects, starring Rooney Mara, Jude Law, Catherine Zeta-Jones and Channing
Tatum, directed by Steven Soderbergh; and The Host, based on Twilight saga
author Stephenie Meyer's best-selling book. Upcoming releases include: Jobs,
starring Ashton Kutcher as the legendary Steve Jobs, which will be released
August 16, 2013; Machete Kills, directed by Robert Rodriguezand starring
Danny Trejo, Michelle Rodriguez, Sofia Vergara, Amber Heard, Charlie Sheen,
Lady Gaga, Antonio Banderas, Jessica Alba, Demian Bichir, Alexa Vega,Vanessa
Hudgens, Cuba Gooding, Jr., William Sadler, Marko Zaror andMel Gibsonon
October 11, 2013; Homefront, starring Jason Statham, Winona Ryder, Kate
Bosworth and Frank Grillo with a screenplay by Sylvester Stallone, to be
released November 27, 2103; The Nut Job, the 3D animated family film featuring
the voice talents of Liam Neeson, Katherine Heigl, Will Arnett, Brendan
Fraser, Stephen Lang, Sarah Gadon and Jeff Dunham scheduled for
releaseJanuary 17, 2014; Sabotage, starring Arnold Schwarzenegger, Joe
Manganiello, Sam Worthington, Harold Perrineau, Terrence Howard, Max Martini,
Josh Holloway, Olivia Williams and Mireille Enos, which is scheduled for
releaseJanuary 24, 2014; and A Haunted House 2 (working title) starring
Marlon Wayans, the sequel to the 2013 hit film A Haunted House, scheduled for
release March 28, 2014. More info on Open Road Films at:
www.openroadfilms.com, www.facebook.com/OpenRoadFilms and @OpenRoadFilms.

Contacts:

For Dolphin Entertainment
Jason Magner
310-854-8128
jmagner@rogersandcowan.com

Wendy Zaas
310-854-8148
wzaas@rogersandcowan.com

For Mattel Brands
Bret Ingraham
Mattel Brands
310-252-6396
Bret.ingraham@mattel.com

For Open Road Films
Liz Biber
310-696-7599
lbiber@openroadfilms.com

Lori Burns
310-696-7519
lburns@openroadfilms.com

SOURCE Dolphin Entertainment, Inc.

Website: http://www.mattel.com
Website: http://www.openroadfilms.com