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Tech Entrepreneurs Battle At LA Auto Show's Connected Car Expo Press Days' FASTPITCH Competition

  Tech Entrepreneurs Battle At LA Auto Show's Connected Car Expo Press Days'
                            FASTPITCH Competition

ABC's "Shark Tank" TV Star and Tech Entrepreneur Robert Herjavec to Announce
Winners on Nov. 19

PR Newswire

LOS ANGELES, Sept. 4, 2013

LOS ANGELES, Sept. 4, 2013 /PRNewswire/ -- From start-up app developers to
giant mobile providers, key players in the tech arena are making a big splash
in the automotive world, and the Connected Car Expo (CCE) is helping to
discover the next big thing. Recognizing start-ups' and entrepreneurs'
increasing importance in the connected car ecosystem, CCE announced today that
it will launch FASTPITCH. Powered by Splunk®, FASTPITCH is an exciting
competition that showcases innovators defining new mobility while connecting
them to the auto industry's top decision makers.

Each individual/group entrant will be challenged to solve a current issue
affecting the auto industry. Original ideas can address a diverse range of hot
topics, including automotive data, mapping, emissions, environmental issues,
in-car apps, in-car entertainment, parking and telematics. Similar to the
format of the hit ABC series "Shark Tank," a group of esteemed industry
decision makers will hear pitch presentations from eight finalists during CCE.

FASTPITCH targets visionaries with new ideas in the seed and start-up phases
of development within the automotive or technology sectors. Entrepreneurs with
less than $500,000 in funding will have the opportunity to pitch their
original business concept to a diverse and influential judging panel. Judges
include Philip Potloff, Executive Vice President and CIO atEdmunds.com;
Christy Wilson, VP of Product Operations at Splunk; Linda Senigaglia,
NeverLost Senior Director of Product Marketing for Hertz; and Martin Price,
Co-Founder of Productsy. The event emcee is Jon Alain Guzik, founder and CEO
of RideApart and Hubris Factory, Inc.

The FASTPITCH winners will be announced by Robert Herjavec of ABC's "Shark
Tank" on Nov. 19, the first day of LA Auto Show's CCE Press Days, following a
panel discussion entitled "How Entrepreneurs Will Change the Automotive
Industry." In addition to being a judge on the television reality series,
Herjavac is classic rags-to-riches story who made his millions as a technology
entrepreneur. The first place winner will be awarded a Splunk Start Program
Enterprise License: 20GB for 12-month term, including Splunk education,
marketing and support teams ($40,000 Value).

"We are excited to work with start-up companies and use Splunk to optimize the
winner's offering and help take it to market with the best chance for
success," said Erik Swan, Splunk CTO and Co-founder.

Competition hopefuls may enter the Splunk FASTPITCH Competition by visiting
http://connectedcarexpo.com/fastpitch-splunk/ for entry forms, instructions
and complete rules and regulations.

All submissions must be received by 6 p.m. on Sept. 30 to be considered, but
contenders may enter early bird submissions by Sept. 17.

About Splunk
Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk®
software collects, indexes and harnesses the machine-generated big data coming
from the websites, applications, servers, networks, sensors and mobile devices
that power business. Splunk software enables organizations to monitor, search,
analyze, visualize and act on massive streams of real-time and historical
machine data. 5,600 enterprises, universities, government agencies and service
providers in over 90 countries use Splunk Enterprise to gain Operational
Intelligence that deepens business and customer understanding, improves
service and uptime, reduces cost and mitigates cybersecurity risk. Splunk
Storm®, a cloud-based subscription service, is used by organizations
developing and running applications in the cloud.

To learn more, please visit www.splunk.com/company.

About the Connected Car Expo
Recognizing that tech innovation and integration have transformed the
automobile into the ultimate mobile device, LA Auto Show® organizers (ANSA
Productions) launched the Connected Car Expo (CCE) – a global stage designed
to showcase new mobility solutions, unveil new auto technology and connect
professionals from two ever-converging industries. CCE represents a singular
environment in which the companies, key players and media involved in the
connected car space can exchange ideas, develop solutions and create the
business opportunities that will shape the future of transportation. Chaired
by automotive technology expert Doug Newcomb, CCE is purpose-built as a
thought leadership forum, technology showcase and industry exchange hosted in
Los Angeles – an international hub for innovation. CCE debuts on November 19,
2013, and will continue as part of LA Auto Show® Press Days on Nov. 20 and 21.
For more information, please visit http://www.connectedcarexpo.com.

SOURCE LA Auto Show

Website: http://www.laautoshow.com
Contact: Sanaz Marbley/Alexis Linn, JMPR Public Relations, Inc.,
+1-818-992-4353, smarbley@jmprpublicrelations.com,
alinn@jmprpublicrelations.com