Avnet Embedded and Wind River Announce Distribution Agreement in the
ALAMEDA, Calif. & PHOENIX -- September 4, 2013
Wind River^®, a world leader in embedded and mobile software, has entered into
a distribution agreement with Avnet Embedded, a division of Avnet Electronics
MarketingAmericas, a business region ofAvnet, Inc. (NYSE:AVT). Under the
terms of the agreement, Avnet Embedded will market, distribute, and provide
sales and product support for the full Wind River portfolio of software,
related hardware, and other products to customers throughout the Americas.
Avnet Embedded focuses on providing a full suite of embedded solutions – from
storage, computing, software and networking products, to disk drives, flat
panels and embedded boards from industry leading suppliers. It markets,
distributes and delivers support for original equipment manufacturer (OEM),
embedded and commercial customers. Avnet Embedded’s Rorke Global Solutions™
team can offer all of Wind River’s products to deliver comprehensive solutions
that integrate hardware, software and services. OEM customers may also
purchase Wind River products through Avnet’s components divisions, Avnet
Electronics Marketing and Avnet Memec, in the Americas region.
“With their broad customer base of OEMs and independent software vendors,
Avnet has the extensive expertise and relationships to successfully sell and
support Wind River’s diverse product portfolio and extend our reach throughout
the Americas,” said Stephen Mitchener, vice president of worldwide channel
sales at Wind River. “We are very pleased to expand our distribution strategy
by teaming with world-class distributor Avnet, and we look forward to working
with them to drive new opportunities and bring the many benefits of Wind
River’s offering to the marketplace.”
“The operating system is typically one of the first and most critical steps in
our customers’ design phase. Through our collaboration with Wind River, Avnet
can now provide our customers with services and support around VxWorks^®, the
industry’s most trusted real-time operating system (RTOS), for applications
that require a predictable, deterministic, RTOS for their ‘chip-down’ designs.
Moreover, the company’s embedded Linux and Android technologies round out the
operating system offering and will help us uniquely address the deeply
embedded market,” said Jeff Ittel, senior vice president of embedded
marketing, Avnet Embedded. “Additionally, our collaboration with Wind River, a
wholly owned subsidiary of Intel^® Corporation, reflects Avnet’s commitment to
a strong, continued relationship with Intel.”
Wind River has a unique advantage within the industry with its market-leading
operating system portfolio, which comprises run-time technologies including
VxWorks, Wind River Linux, and Android technologies, as well as
industry-specific software solutions, development tools and middleware,
combined with global professional services and support.
About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc.
that serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 80 countries, distributing
electronic components from leading manufacturers and providing associated
design-chain and supply-chain services. The group's website is located at
About Avnet, Inc.
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 29, 2013, Avnet generated revenue of $25.5 billion.
For more information, visitwww.avnet.com.
About Wind River
Wind River, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC), is
a world leader in embedded and mobile software. Wind River has been pioneering
computing inside embedded devices since 1981 and its technology is found in
more than 1 billion products. Wind River is headquartered in Alameda, Calif.,
with offices in more than 20 countries. To learn more, visit Wind River at
www.windriver.com or on Facebook.
Wind River is a trademark or registered trademark of Wind River Systems, Inc.
and its affiliates. Other names may be the trademarks of their respective
Avnet Electronics Marketing
Heidi Elliott, 480-643-7584
Jessica Miller, 510-749-2727
Press spacebar to pause and continue. Press esc to stop.