Avnet Embedded and Wind River Announce Distribution Agreement in the Americas Business Wire ALAMEDA, Calif. & PHOENIX -- September 4, 2013 Wind River^®, a world leader in embedded and mobile software, has entered into a distribution agreement with Avnet Embedded, a division of Avnet Electronics MarketingAmericas, a business region ofAvnet, Inc. (NYSE:AVT). Under the terms of the agreement, Avnet Embedded will market, distribute, and provide sales and product support for the full Wind River portfolio of software, related hardware, and other products to customers throughout the Americas. Avnet Embedded focuses on providing a full suite of embedded solutions – from storage, computing, software and networking products, to disk drives, flat panels and embedded boards from industry leading suppliers. It markets, distributes and delivers support for original equipment manufacturer (OEM), embedded and commercial customers. Avnet Embedded’s Rorke Global Solutions™ team can offer all of Wind River’s products to deliver comprehensive solutions that integrate hardware, software and services. OEM customers may also purchase Wind River products through Avnet’s components divisions, Avnet Electronics Marketing and Avnet Memec, in the Americas region. “With their broad customer base of OEMs and independent software vendors, Avnet has the extensive expertise and relationships to successfully sell and support Wind River’s diverse product portfolio and extend our reach throughout the Americas,” said Stephen Mitchener, vice president of worldwide channel sales at Wind River. “We are very pleased to expand our distribution strategy by teaming with world-class distributor Avnet, and we look forward to working with them to drive new opportunities and bring the many benefits of Wind River’s offering to the marketplace.” “The operating system is typically one of the first and most critical steps in our customers’ design phase. Through our collaboration with Wind River, Avnet can now provide our customers with services and support around VxWorks^®, the industry’s most trusted real-time operating system (RTOS), for applications that require a predictable, deterministic, RTOS for their ‘chip-down’ designs. Moreover, the company’s embedded Linux and Android technologies round out the operating system offering and will help us uniquely address the deeply embedded market,” said Jeff Ittel, senior vice president of embedded marketing, Avnet Embedded. “Additionally, our collaboration with Wind River, a wholly owned subsidiary of Intel^® Corporation, reflects Avnet’s commitment to a strong, continued relationship with Intel.” Wind River has a unique advantage within the industry with its market-leading operating system portfolio, which comprises run-time technologies including VxWorks, Wind River Linux, and Android technologies, as well as industry-specific software solutions, development tools and middleware, combined with global professional services and support. About Avnet Electronics Marketing Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 80 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located at www.em.avnet.com. About Avnet, Inc. Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 29, 2013, Avnet generated revenue of $25.5 billion. For more information, visitwww.avnet.com. About Wind River Wind River, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC), is a world leader in embedded and mobile software. Wind River has been pioneering computing inside embedded devices since 1981 and its technology is found in more than 1 billion products. Wind River is headquartered in Alameda, Calif., with offices in more than 20 countries. To learn more, visit Wind River at www.windriver.com or on Facebook. Wind River is a trademark or registered trademark of Wind River Systems, Inc. and its affiliates. Other names may be the trademarks of their respective owners. Contact: Avnet Electronics Marketing Heidi Elliott, 480-643-7584 Heidi.Elliott@avnet.com or Wind River Jessica Miller, 510-749-2727 firstname.lastname@example.org
Avnet Embedded and Wind River Announce Distribution Agreement in the Americas
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