QualityHealth Recognized for Outstanding Quality of Health Consumer Data
JERSEY CITY, NJ -- (Marketwired) -- 09/04/13 -- QualityHealth
(www.QHperform.com), the largest digital patient engagement solution
for healthcare marketers, has been recognized by Neustar, Inc.
(www.neustar.biz), a trusted, neutral provider of real-time
information and analytics, with its annual "Best in Lead Quality"
Award. The award was presented at the Interactive Insights Summit, a
leading industry event sponsored by Neustar.
"Our entire business is founded on having accurate health consumer
data to produce high-quality patient leads," said Rob Rebak,
QualityHealth's Chairman and CEO. "If we have the wrong information,
we literally don't have a business. Winning this award from Neustar
-- whose data quality and accuracy is unmatched -- validates the
systems, checks, and balances we've worked so hard to put in place."
QualityHealth identifies health-interested patients among its member
community, understands their needs and drivers, and delivers targeted
marketing offers and messages to them on behalf of health and
wellness clients. Being able to rely on the accuracy of members'
contact information is essential to enable clients to engage them
efficiently and responsibly. QualityHealth uses Neustar's On-Demand
Verification solution to verify, in real time, the accuracy of
contact data that every QualityHealth member provides. "This
verification process allows us to uniquely match members with client
products and services to deliver highly personalized health offers,"
said Brian Lucotch, EVP and COO at QualityHealth. Neustar's
capabilities have helped QualityHealth increase engagement and
conversion rates by forty percent.
"We are impressed with the commitment to lead quality by
QualityHealth, and the ways it is leveraging Neustar's authoritative
consumer data to serve its members," said Ted Prince, Senior Vice
President of Media and New Ventures. "It's clear to us that
QualityHealth is dedicated to setting a new standard of excellence
for lead conversion."
QualityHealth is the leading patient acquisition
and engagement platform for the healthcare industry, serving the
pharmaceutical, biotech, consumer products, and health and wellness
sectors. The QualityHealth proprietary platform delivers superior
results for clients and meaningful value to healthcare consumers. The
company was founded as Marketing Technology Solutions, Inc., in 1999,
and is located in Jersey City, NJ. For more information, please visit
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