NRG Energy, Inc. Launches New Retail Business, Empowers Residents with Unprecedented Choice and Control

  NRG Energy, Inc. Launches New Retail Business, Empowers Residents with
  Unprecedented Choice and Control

 – NRG Residential Solutions Kicks Off in Philadelphia and Surrounding Area –

Business Wire

PHILADELPHIA -- September 4, 2013

NRG Energy, Inc. (NYSE:NRG) announced today the launch of NRG Residential
Solutions, a new retail energy business that will change the way people buy
and use energy. NRG Residential Solutions offers consumers unprecedented
choice in their energy options by allowing customers to customize their
electricity plan based on what is important to them – whether it’s deciding
how long to secure their price, how much green power they want, how they
prefer to get rewarded, or even if they want to incorporate cutting-edge
efficiency tools.

“It’s a new day for residents in the Philadelphia area – and beyond,” said
James Steffes, President, NRG Retail Northeast. “While local consumers have
had the power to choose their retail energy provider for years, nearly 70
percent are still buying their power the old fashioned way, through their
utility company. We expect to win them over by showing them we’re a different
kind of energy company – one that is focused on a smart and innovative energy
future that offers them a rewarding way to buy and use energy.”

Residents can choose from plans that emphasize choice, control, rewards and
innovation based on what fits their lifestyle and specific needs. All plans
include a one-time rebate program called 2¢ Sundays, which can be coupled with
enrollment bonuses or cash-back programs for even more rewards.

Consumers can currently choose from these NRG Residential Solutions plans:

  *Design Your Own Plan: Choice is power, and NRG Residential Solutions puts
    the power in customers’ hands. From pricing terms and preferred rewards to
    renewable energy levels, this plan offers the ultimate in choice and
  *Learn & Conserve^SM Plan featuring the Nest Learning Thermostat^TM: A $249
    Nest Learning Thermostat comes free with this plan. Turn it up, turn it
    down – the Nest thermostat remembers what temperatures customers like,
    creates custom schedules for their homes, and turns itself down when the
    family is away. People can even change the temperature from their
  *Eagles Fan Plan: NRG powers the Philadelphia Eagles stadium, and now NRG
    Residential Solutions powers Eagles fans. This plan celebrates the Eagles
    and their fans with authentic team merchandise and 25 percent
    wind-generated electricity so customers can go green and contribute to a
    cleaner environment.

“We’re unlike any other electricity provider in the Northeast,” continued
Steffes. “With NRG Residential Solutions, customers are in the driver’s seat
with access to breakthrough energy-saving technologies and tools, such as the
Nest Learning Thermostat – as well as innovations still in development, such
as the NRG Clean Power Advisor, a smartphone app that will help customers
decide when to run their electric appliances to lower their carbon footprint.”

While the company is initiating its retail activities in Philadelphia and its
surrounding suburbs – including areas of Southern New Jersey – it plans to
continue expansion throughout Pennsylvania, New Jersey, Maryland,
Massachusetts, the District of Columbia and beyond. For more information or to
check availability, go to

About NRG Residential Solutions

NRG Residential Solutions empowers residential energy customers with a new way
to think about, buy and use energy.Innovative, exclusive products let
customers customize their plans with unique rewards and other features that
are most important to them, giving them unprecedented choice and control, and
access to emerging energy technology and solutions. Residential Solutions is
part of NRG Energy, Inc., a Fortune 500 company that serves more than 2
million retail customers and creates value through reliable and efficient
conventional generation, while driving innovation in solar and renewable
power, electric vehicle ecosystems, carbon capture technology and
customer-centric energy solutions. Visit us online at and follow us on Twitter @NRGMedia.


For NRG Energy, Inc.
Effie Delimarkos, 972-341-2539
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