TCL Multimedia Sealed Strategic Alliance with Baidu's iQIYI In Launching the Cross-industry and Innovative "TCL-iQIYI TV+"

 TCL Multimedia Sealed Strategic Alliance with Baidu's iQIYI In Launching the
                Cross-industry and Innovative "TCL-iQIYI TV+"

  PR Newswire

  HONG KONG, Sept. 4, 2013

-- Pioneered a New Trend for the Cross-Industry Smart Cloud Products

HONG KONG, Sept. 4, 2013 /PRNewswire/ -- TCL Multimedia Technology Holdings
Limited ("TCL Multimedia" or "the Group", HKSE stock code: 01070) today
announced its strategic alliance with iQIYI, a leading online video platform
under Baidu, Inc ("Baidu") to launch a cross-industry and innovative new
product "TCL-iQIYI TV+" ("TV+") at its "TV+, Let's Play For Real --- TCL-iQIYI
TV Press Conference" hosted in Beijing. The event saw participation of Mr. Li
Dongsheng, Chairman of TCL Multimedia, Mr. Li Yanhong, Chairman and Chief
Executive Officer of Baidu, Mr. Hao Yi, Chief Executive Officer of TCL
Multimedia and other senior management members. The new product has pioneered
a new trend for the cross-industry smart cloud products.

(Photo: http://photos.prnewswire.com/prnh/20130903/HK73014 )

Custom-made for the Internet-savvy families in China, TV+ embodies an
innovation in video content provision, broadcast technologies and interactive
control experiences. It is also the first smart TV product to have truly
incorporated Internet DNA into the backbone functions. TV+ features a 5.9 mm
ultra-narrow rim and an ultra-thin body of 29 mm in thickness. It is equipped
with a top-end dual-core processor and runs on the Android 4.2.2 operating
system. Also, the product also features an independent four-speaker sound
system with two bass units in the middle and two treble units on two sides to
establish surround-effect ambience for an authentic three-dimensional
listening experience. Meanwhile, users of TV+ are entitled to permanent
accesses to over 200,000 selected high-definition video content items, popular
movie titles and drama series free of charge and updated daily. In addition,
users are able to operate TV+ with their verbal commands, with fully voice
operated content searches, channel switches and verbal-activated targeted
controls, all industry-leading operating systems.

In the restructuring transformation of the TV industry in China into the next
level, TCL Multimedia has secured a leading position in the industry. In
addition to the launch of "iCE SCREEN" by the Group and Tencent in August last
year, the Group partnered with leading information technology firms Intel and
Google to launch a number of applications and service platforms for smart
Cloud TVs at the beginning of this year. These have showcased the high
recognition among the Internet industry and the consumers for the Group's
technology strengths.

In cooperating with iQIYI, TCL Multimedia has pioneered a new a trend in the
industry for its full incorporation of the Internet business model in the
areas of product research and development, integration of resources, sales and
marketing and promotion platforms. The success made in this joint effort will
speed up TCL Multimedia's amalgamation of technologies and business operation
experiences, and will instill new elements of information technology into the
business and branding of a traditional TV manufacturer to foster a new
cutting-edge and industry-leading brand identity.

Mr. Hao Yi, Chief Executive Officer of TCL Multimedia said, "With the
cooperation with iQIYI and Baidu, we have become the first Chinese TV maker to
have incorporated the Internet business model into the conventional TV
business. The launch of TV+ has not just reinforced our leading product
strengths, but has strengthened the application of information technologies in
our operations. This has established a firm footing in consolidating the
Group's presence in the league of world-class TV brands and has significantly
accelerated its incorporation of information technologies in the conventional
TV business."

TCL Multimedia and iQIYI jointly announced at the press conference that the
first batch of TV+ will be available for sales at 360buy, Limited (
www.360buy.com ), a business-to-customer online shopping website, at the
midnight on the 4 September 2013 at a suggested retail price of RMB4,567.

~ End~

About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock
code: 01070) is one of the leading players in the global TV industry. TCL
Multimedia is engaged in the research and development, manufacturing and
distribution of consumer electronic products. Its ultimate holding company is
TCL Corporation. According to the latest DisplaySearch report, the Group's
global LCD TV market share increased from 5.8% in 2012 to 7.3% in the first
quarter of 2013, thus lifting its global ranking to No.3. The Group remained
the No.1 position in the LCD TV market in the PRC with a market share of
20.2%.

For more information, please visit its website: http://multimedia.tcl.com .

Website: http://multimedia.tcl.com
Contact: iPR Ogilvy Ltd., Juliana Li / Kiki Zhang / Aven Yu, (852)2169-0467 /
3920-7626 /2136-6176, tclmultimedia@iprogilvy.com