Sixth Annual Sears National Kids Cancer Ride To Raise Money for Children Living with and Beyond Cancer

Sixth Annual Sears National Kids Cancer Ride To Raise Money for Children 
Living with and Beyond Cancer 
26 Cyclists to ride from coast to coast across Canada 
VANCOUVER, Sept. 4, 2013 /CNW/ - As they dip their rear wheels in the Pacific 
Ocean in White Rock, BC on September 5, 26 cyclists will embark on a journey 
across Canada to raise funds and awareness for children living with and beyond 
The Sears National Kids Cancer Ride (SNKCR) is the world's longest charitable 
cycling event on behalf of childhood cancer. When the cyclists arrive in 
Halifax on September 21 for the ceremonial front wheel dip in the Atlantic, 
they will have covered over 7,000 km. 
Relay cyclists will also join the national riders as they cycle relay style 
across Canada, stopping in communities across the country, all united in the 
goal to improve the quality of life for children affected by cancer. 
"Sears Canada, through generous contributions from our customers and 
associates, is proud to raise awareness and funds to help support children and 
their families living with and beyond cancer," said Calvin McDonald, President 
and CEO of Sears Canada, who himself will be cycling several days as the Ride 
makes its way across the country. "Whether you ride, volunteer or donate, 
you are helping secure the funds for research that will increase the survival 
rate of childhood cancer in the future." 
The Sears National Kids Cancer Ride funds programs that improve the lives of 
children living with cancer as well as those recovering from the physical and 
emotional scars that can be part of survivorship. With a 100% donation model, 
over $6 million has been raised and donated since 2008, and money raised this 
year will again be used to fund both national and provincial pediatric 
hematology and oncology research programs. 
"Money raised is critical in helping fund programs that can improve the 
survival rates and the quality of life for children fighting this horrible 
disease," said Jeff Rushton, Co-Founder and passionate volunteer of Coast to 
Coast Against Cancer Foundation (CTCACF), a volunteer-based registered 
Canadian charitable foundation focused on improving health outcomes and 
quality of life of children and families impacted by cancer. The Foundation 
develops and conducts events like the Sears National Kids Cancer Ride in 
communities across Canada. "With each kilometer pedaled, collectively we will 
enrich the quality of life of Canadian children burdened by this devastating 
disease. Every donation helps another child to just be able to be a kid." 
Cancer is the leading cause of non-accidental death in children in Canada. 
Each year, about 1,400 children are diagnosed with cancer. More children die 
of cancer each year than asthma, cystic fibrosis, muscular dystrophy, and 
congenital anomalies combined. Childhood cancer is very different from adult 
cancer and places its own unique demands on our healthcare system. 
For more information, to register as a rider or a volunteer, or to make a 
donation, visit or call 1.866.381.4446. 
The Sears Canada Charitable Foundation is a registered Canadian charity that 
collects and distributes donations to charitable organizations that support 
Sears Canada's community investment mandate, which is focused on the healthy 
development of children and youth in areas of both health and education. The 
health component is centered on raising awareness and providing funds for 
research and treatment for the fight against childhood cancer. The education 
component is centered on after-school programs and initiatives, which enrich 
children's lives and allow them to reach their full potential as contributing 
members of society.

SOURCE  Sears Canada Inc. 
Contact for Media: 
Vincent Power Sears Canada, Corp Communications (416) 941-4422 
To view this news release in HTML formatting, please use the following URL: 
CO: Sears Canada Inc.
ST: British Columbia
NI: RET *  
-0- Sep/04/2013 12:00 GMT
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