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ReachLocal Expands Online Booking Network with MerchantCircle Partnership

  ReachLocal Expands Online Booking Network with MerchantCircle Partnership

Business Wire

WOODLAND HILLS, Calif. -- September 4, 2013

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing and
commerce solutions for small- and medium-sized businesses (SMBs), today
announced it has added MerchantCircle.com, one of the biggest online networks
of local business owners, to its ReachCommerce booking network. Beginning in
Q4 2013, ReachLocal will be MerchantCircle’s preferred partner for online
booking in home services, and ReachCommerce SaaS platform users will be able
to automatically integrate booking functionality into their MerchantCircle
profiles. The ReachCommerce booking widget will simplify scheduling for
customers and merchants alike by allowing MerchantCircle visitors to book
appointments directly through the site, which boasts over 1.5 million member
merchants and 10 million monthly local consumer visits, according to Omniture
data.

“MerchantCircle is focused on connecting consumers with highly qualified local
merchants, and we’re pleased to partner with ReachLocal to help power those
connections,” said Mike Wienick, VP, Reply! Inc. and GM, MerchantCircle.

“By partnering with MerchantCircle, ReachLocal is continuing to deliver on our
mission to improve the local commerce experience by building a robust booking
network for consumers to easily schedule appointments with merchants,” said
Jason Whitt, SVP corporate and business development at ReachLocal.
“ReachCommerce is a transformative platform that is helping home services
merchants digitize their businesses so they can compete in the online
marketplace.”

ReachCommerce provides SMBs with a SaaS management platform to automate and
digitize their entire customer experience, all back-office operations, and
marketing activities. ReachCommerce allows business operators to build and
manage schedules, assign and track technicians, communicate with customers,
generate estimates and invoices, process payments, and provide business
intelligence and reporting. Local service providers may use the system on
their desktops and mobile tablets for everything related to online booking
(appointment setting, scheduling, and notification) and buying (estimating,
invoicing, and paying) to optimize operations and deliver a better customer
experience.

For more information about licensing ReachCommerce, visit
http://www.reachcommerce.com or call (888) 369-5810.

For more information about ReachLocal, visit http://www.reachlocal.com, follow
us at http://www.reachlocal.com/social, or email info@reachlocal.com.

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction
solutions that power local commerce for SMBs, from lead generation and lead
conversion to booking and buying.Our global distribution network includes
local Internet marketing consultants and service professionals, along with
select third-party agencies and resellers throughout Canada, Australia,
Austria, Brazil, Czech Republic, Germany, Japan, the Netherlands, New Zealand,
Poland, Russia, Singapore, Slovakia, the United Kingdom, and the United
States. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to
ReachLocal's freenewsletterto receive news, tips and other online marketing
insights.

About MerchantCircle.com

With over 1.5 million member merchants, MerchantCircle.com is the largest
online network of its kind in the nation. With MerchantCircle.com, local
business owners gain access to marketing tools to boost their online
visibility and find customers.When online reviews aren’t enough, consumers
rely on MerchantCircle.com to find the best merchants and deals, get expert
advice and secure competitive quotes on local goods and services.
MerchantCircle.com is a division of Reply! Inc., the leading marketplace for
local marketing. For more information visit www.reply.com.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements
are based on the current expectations or beliefs of management
ofReachLocaland are subject to uncertainty and changes in circumstances.
Actual results may vary materially from those expressed or implied by the
statements herein due to (1) changes in economic, business, competitive,
technological and/or regulatory factors, (2) difficulties launching new
products, such as delays or achieving desired functionality and integration
with our existing technology, (3) failure to compete successfully in a highly
competitive and rapidly changing marketplace, (4) failure to retain key
employees, and (5) other factors affecting the business operation
ofReachLocal. More detailed information about these and other factors that
may affect current expectations may be found in filings byReachLocalwith
theU.S. Securities and Exchange Commission.ReachLocalis under no obligation
to, and expressly disclaims any such obligation to, update or alter its
forward-looking statements, whether as a result of new information, future
events, or otherwise.

Contact:

Media Contact:
ReachLocal, Inc.
Dana M. Harris
Vice President Corporate Communications
818-936-9904
dana.harris@reachlocal.com
or
Investor Relations:
The Blueshirt Group
Alex Wellins, 818-575-6840
alex@blueshirtgroup.com