FUJIFILM Announces Executive Changes in North America

  FUJIFILM Announces Executive Changes in North America

   Go Miyazaki appointed Corporate Vice President FUJIFILM Corporation, and
             promoted to CEO, FUJIFILM North America Corporation

  Shigeru Sano appointed President of FUJIFILM Holdings America Corporation

  Judy Melillo promoted to Vice President, General Counsel and Secretary of
                    FUJIFILM Holdings America Corporation

Business Wire

VALHALLA, N.Y. -- September 4, 2013

FUJIFILM Holdings America Corporation has announced changes in its executive
leadership in North America:

Go Miyazaki, Corporate Vice President FUJIFILM Corporation; and President and
CEO, FUJIFILM North Am ...

Go Miyazaki, Corporate Vice President FUJIFILM Corporation; and President and
CEO, FUJIFILM North America Corporation (Photo: Business Wire)

Go Miyazaki has been appointed Corporate Vice President of FUJIFILM
Corporation in Tokyo; however, Mr. Miyazaki will also continue his role as
President of FUJIFILM North America and will assume the new title of CEO here
in the U.S.

Mr. Miyazaki joined Fujifilm in Japan in 1981 after graduating from Waseda
University, in Tokyo. Over the next twenty-eight years he held several key
management positions in Tokyo, the UK and Germany. In 2008 he came to the U.S.
as Division President, Electronic Imaging Division.

“During the past several years as my role expanded here in North America, I
have had the opportunity to work with a growing number of Fujifilm associates
and customers throughout the U.S. and Canada. I look forward to further
developing these relationships in my new position, and effectively managing
our company’s vision and corporate perspective on key issues, as our company
continues to evolve,” said Mr. Miyazaki.

Shigeru Sano, formerly Senior Vice President, Chief Administrative Officer,
General Counsel and Secretary for FUJIFILM Holdings America Corporation, has
been named as the new President of FUJIFILM Holdings America Corporation,
succeeding Kazuhito Yamamura who held this position for the past year.

“When I joined Fujifilm, the photographic industry was our primary market. Now
Fujifilm is no longer just a photographic company. In addition to our fine
digital cameras and photographic products, our core fundamental technologies
have allowed us to expand our business in the fields of medical imaging and
information, graphic arts equipment, electronic materials, pharmaceuticals and
much more. All of our products are designed to enhance the company’s
commitment to quality and sustainability,” said Mr. Sano. “As the president of
FUJIFILM Holdings America Corporation, the designated Fujifilm Regional
Headquarters for North America, I will continue to focus my team on supporting
the optimization of our subsidiaries across the region.”

After graduating from Kyoto University in 1980, Mr. Sano joined Fujifilm.
During his tenure, he continued his education at Indiana University of Law,
where he earned a Master of Comparative Law degree, and later held various
positions of increasing importance, including General Counsel of FUJIFILM
Corporation in Japan. He has been in the U.S. for over three years.

Judy Melillo has been promoted to Vice President, General Counsel and
Secretary for FUJIFILM Holdings America Corporation. Previously Associate
General Counsel, Ms. Melillo succeeds Mr. Sano who had this position for the
past three and a half years, and now serves as president of FUJIFILM Holdings
America Corporation.

Ms. Melillo joined Fujifilm in November 2005 where she began as Senior Staff
Counsel. She was later promoted to Assistant General Counsel, and then
Associate General Counsel. While in these positions, Ms. Melillo managed the
general legal affairs of FUJIFILM Holdings America Corporation and its
subsidiary companies, including the acquisition of several new businesses and
the corporate reorganization of existing businesses. Ms. Melillo graduated as
valedictorian of her class from Pace Law School in 2001, and earned her
undergraduate degree from Boston College in 1998.

“Over the nearly eight years that I have been with Fujifilm, the most
satisfying aspect of my job has been working together with my Fujifilm
colleagues to develop effective business and legal solutions in challenging
times,” said Ms. Melillo. “Together, we were able to accomplish a number of
mergers and acquisitions to help this company grow, and I look forward to
continuing our work and expanding on this foundation.”

Fujifilm’s new appointments are in recognition of these executives for their
leadership and numerous contributions to Fujifilm’s growth and success.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM
Holdings America Corporation consists of fouroperating divisions and one
subsidiary company. The Imaging Division provides consumer and commercial
photographic products and services, including: photographic paper; digital
printing equipment, along with service and support; personalized photo
products; film; and one-time-use cameras; and also markets motion picture
archival film and on-set color management solutions to the motion picture,
broadcast and production industries. The Electronic Imaging Division markets
consumer digital cameras, and the Graphic Systems Division supplies products
and services to the graphic printing industry. The Optical Devices Division
provides optical lenses for the broadcast, cinematography, closed circuit
television, videography and industrial markets, and also markets binoculars.
FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and
services in Canada. For more information, please
visitwww.fujifilmusa.com/northamerica, go towww.twitter.com/fujifilmusto
follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to
Like Fujifilm on Facebook. To receive news and information direct from
Fujifilm via RSS, subscribe atwww.fujifilmusa.com/rss.

FUJIFILM Holdings America Corporation is the holding company for U.S.-based
Fujifilm companies operating in 27 states and engaged in the research,
development, manufacture, sale and service of Fujifilm products. The company
serves a broad spectrum of industries in the U.S. including medical and life
sciences, electronic, chemical, graphic arts, information systems, motion
picture, broadcast, and photography. For more information, please visit
www.fujifilmusa.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and
leading-edge products to a broad spectrum of industries, including electronic
imaging, digital printing equipment, medical systems, life sciences, graphic
arts, flat panel display materials, and office products, based on a vast
portfolio of digital, optical, fine chemical and thin film coating
technologies. The company was among the top 10 companies around the world
granted U.S. patents in 2012, and in the year ended March 31, 2013, had global
revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship
and good corporate citizenship. For more information, please visit
www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

  All product and company names herein may be trademarks of their registered
                                   owners.

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Contact:

Fujifilm
Diane Rainey, 914-789-8657
drainey@fujifilm.com