LightInTheBox Expands into Southeast Asia Market

  LightInTheBox Expands into Southeast Asia Market

Business Wire

BEIJING -- September 4, 2013

LightInTheBox Holding Co., Ltd. (NYSE:LITB) ("LightInTheBox" or the
"Company"), a global online retail company that delivers products directly to
consumers around the world, today launched three new languages to its
e-commerce websites -- Bahasa Malaysia, Bahasa Indonesia, and Thai,
facilitating the Company’s entry into the Southeast Asia market.

Customers in Malaysia, Indonesia and Thailand can continue to expect all the
same standard payment and shipping methods and customer service that
LightInTheBox ensures its customers, only now the Company’s websites are made
even more accessible in their own languages. These markets are particularly
valuable as the number of Internet users across Asia Pacific (“APAC”)
countries continue to grow at a much greater pace than other markets.

Alan Guo, Chairman and CEO of LightInTheBox, commented, “We view the APAC
region as a compelling market opportunity for LightInTheBox in the present and
well into the future. The population covered by our three new languages is
greater than 100 million people, representing a strong base of potential
customers. As this market rapidly grows in both number of internet users and
online consumers, it is only natural to offer these potential customers a more
attractive and localized e-commerce experience. With this expansion, we now
offer an online shopping experience in 27 languages, representing an increase
of ten new languages since the beginning of the year.”

About LightInTheBox Holding Co., Ltd.

LightInTheBox is a global online retail company that delivers products
directly to consumers around the world. The Company offers customers a
convenient way to shop for a wide selection of lifestyle products at
attractive prices through its www.lightinthebox.com, www.miniinthebox.com and
other websites, which are available in 27 major languages and cover more than
80% of global Internet users. In 2012, the Company ranked number one in terms
of revenue generated from customers outside of China among all China-based
retail websites that source products from third-party manufacturers. For more
information, please visit www.lightinthebox.com.

Contact:

Investor Relations Contact
ICR, Inc.
Bill Zima, +1 (646) 405-4933
ir@lightinthebox.com
 
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