Lot78 Launches Distribution with Bloomingdale's US

              Lot78 Launches Distribution with Bloomingdale's US

PR Newswire

NEW YORK, Sept. 4, 2013

NEW YORK, Sept. 4, 2013 /PRNewswire/ --Lot78, Inc. (OTCQB:LOTE), is pleased
to announce that the Company has secured retail distribution with the upscale
department store Bloomingdale's www.bloomingdales.com- Macy's, Inc. (NYSE:M).

"We are extremely excited to be launching our Fall/Winter '13 collection with
Bloomingdale's this month which will help us expand our reach in the US and
other territories where Bloomingdale's operate," says Ollie Amhurst, CEO of
Lot78, Inc.

Bloomingdale's is an upscale American department store owned by Macy's, Inc.
(formerly Federated Department Stores). The Bloomingdale's brand includes 36
stores, bloomingdales.com and 13 Bloomingdale's Outlet locations. It also
operates in Dubai, United Arab Emirates, under a license agreement with Al
Tayer Insignia, a company of Al Tayer Group LLC. In the fashion circle it is
widely known as "Like no other store in the world". Bloomingdale's shoppers
have come to expect and savor variety – the newest looks from established
brands, as well as unique products from rising young designers.

About Lot78, Inc.

Lot78, Inc. is a trend-setting leader in the design, marketing, distribution
and sale of urban apparel – retailing under the brand name "Lot78" in three
continents, including: North America, Europe and Asia, Lot78 has been featured
in US Weekly, Elle Magazine, Financial Times, Harrods Magazine, The London
Evening Standard, and Grazia Magazine as an emerging global brand.

Lot78, Inc. is quoted on the OTC Bulletin Board in the United States of
America under the symbol LOTE.OB. Fore more information, please visit

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is
defined in Section 27A of the United States Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Statements in this press release
that are not purely historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions regarding the
future. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors include,
among others, Lot78's products to gain market acceptance, and the difficulties
faced by an early stage retail fashion company in the competitive retail
fashion industry. These forward-looking statements are made as of the date of
this news release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual results could
differ from those projected in the forward-looking statements. Although the
Company believes that the beliefs, plans, expectations and intentions
contained in this press release are reasonable, there can be no assurance that
such beliefs, plans, expectations or intentions will prove to be accurate.
Investors should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the Company's recent
current reports on Form 8-K, our annual report on Form 10-K, our quarterly
reports on Form 10-Q, and other periodic and current reports filed from time
to time with the Securities and Exchange Commission.

SOURCE Lot78, Inc.

Website: http://www.lot78.com
Contact: Ollie Amhurst, CEO, ollie@lot78.com
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