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Audi Finishes August With Second Highest Monthly U.S. Sales in Its History


Audi Finishes August With Second Highest Monthly U.S. Sales in Its History

HERNDON, VA -- (Marketwired) -- 09/04/13 --


 
--  Audi tops 100,000 vehicles sold year to date; demand for Audi premium
    cars and SUVs tops 14,005 for month, a 21.5% gain
--  Audi R8, Q5, Q7, A6 sales jump; premium segment vehicles rose 22.0%;
    Q5 sales increased to 91.6% to set a record in August
--  Audi Certified pre-owned sales set all-time monthly record

Audi reported August 2013 sales of 14,005 vehicles, a 21.5% increase over the previous August record set last year. August also stands as the brand's 32nd consecutive month of record sales. Audi sales YTD increased 14.7% to 101,346 vehicles sold.

"Audi needed just eight months to top 100,000 U.S. sales, a level that required a full year as recently as 2010," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "Previously, Audi had never approached that sales milestone in its 40-year history, proof positive of the sales momentum our brand has rapidly built in this competitive luxury market."

Sales for August 2013 were only exceeded by the record 14,841 vehicles sold in December 2012.

Audi TDI(R) clean diesel vehicle sales approached the highest levels ever, proving that America's appetite for the alternative fuel is growing. Sales of the all-new A6 TDI, A7 TDI and Q5 TDI, along with the previously introduced A8 TDI and Q7 TDI models achieved a volume of 1,180 vehicles in August. Demand for the Q7 TDI represented 25.6% of overall Q7 sales in August.

August results were bolstered by sales of Audi luxury SUVs, with the Audi Q5 luxury crossover posting a 91.6% gain in August with an all-time record 3,845 units delivered for the month. Sales of the Audi Q7 increased 55.4% to 1,478 vehicles sold for the month. Year-to-date sales for the Audi Q5 increased 43.6% while sales for the Audi Q7 increased 49.2%.

Sales of the Audi R8 soared to 65.2% for the month, as customers responded to the updated 2014 models. Audi sedan sales remained strong with the Audi A6 leading by an increase of 34.5% over the same period last year to 2,110 vehicles sold for the month.

Sales of Audi premium category vehicles (Audi A8, Audi A7, Audi A6, and Audi Q7) increased 22.0% YTD, representing 32.6% of total Audi sales year-to-date and 46.0% of the Audi year-to-date sales gain.

Audi Certified pre-owned vehicles surpassed the all-time monthly sales record with 3,651 vehicles sold. The previous record was established in June 2011 with 3,636 vehicles sold. August 2013 now stands as the top monthly CPO sales result in AoA history.

Highlights:


 
--  Sales mix for Audi S performance variants finished the month at 16.4%
    for the S4 sedan; 31.9% for the S5/ RS 5; 7.8% for the S6; 15.7 % for
    the S7; 15.8% for the S8; 27.3% for the TTS / TT RS and TTS Roadster
    and 7.6% for the SQ5 crossover.
--  Sales of Audi A6 increased 34.5% compared to August 2012; YTD sales
    grew 19.1% compared to previous period.
--  Sales of Audi A8 increased 14.7% compared to August 2012; YTD sales
    grew 19.6% compared to previous period.
--  Sales of the Audi Q5 increased 91.6% compared to August 2012; YTD
    sales grew 43.6% compared to previous period.
--  Sales of the Audi Q7 increased 55.4% compared to August 2012; YTD
    sales grew 49.2% compared to previous period.
--  Audi sold 456 allroad models in August 2013, bringing YTD sales to
    3,665 of the sport wagon, a 161.0% increase compared to previous
    period.
--  Audi R8 sales up 65.2% compared to August 2012.
--  Sales mix for Audi A8 TDI finished the month at 17.4%; sales mix for
    the Audi Q7 TDI finish the month at 25.6%.
--  The Audi A3 is being phased out in advance of the all-new A3 sedan
    arriving in the U.S. market next spring.
--  Audi Certified pre-owned sales increased 8.5% to 3,651 vehicles in
    August; YTD increased 5.0% to 26,088 vehicles sold.

ABOUT AUDI Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.


 
=================================================================
===========
AUDI US                                                                     
 SNAPSHOT                 --MTD--                         --YTD--           
============================================================================
              August '13 August '12  Yr/Yr %  August '13 August '12  Yr/Yr %
  Model Line    Actual     Actual     change  YTD Actual YTD Actual  change 
============================================================================
A3                    23        715   -96.8 %        849      4,944  -82.8 %
============================================================================
A4                 2,804      2,783     0.8 %     23,635     23,791   -0.7 %
============================================================================
A5                 1,757      1,677     4.8 %     12,977     11,411   13.7 %
============================================================================
A6                 2,110      1,569    34.5 %     14,110     11,844   19.1 %
============================================================================
A7                   719        704     2.1 %      5,404      5,531   -2.3 %
============================================================================
A8                   539        470    14.7 %      4,090      3,419   19.6 %
============================================================================
allroad              456        404    12.9 %      3,665      1,404  161.0 %
============================================================================
Audi Q5            3,845      2,007    91.6 %     25,331     17,641   43.6 %
============================================================================
Audi Q7            1,478        951    55.4 %      9,386      6,291   49.2 %
============================================================================
R8                    76         46    65.2 %        547        604   -9.4 %
============================================================================
TT                   198        201    -1.5 %      1,352      1,512  -10.6 %
============================================================================
Total Audi                                                                  
 Sales            14,005     11,527    21.5 %    101,346     88,392   14.7 %
============================================================================
Total CPO                                                                   
 Sales             3,651      3,366     8.5 %     26,088     24,841    5.0 %
============================================================================

NOTES:

-2012 A4 includes Audi A4 Avant, A4 sedan and S4 sedan, but does not include Audi allroad. - 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet and S5 Cabriolet models; 2013 includes RS 5 Cabriolet - 2012 A6 includes Audi A6 sedan and S6 sedan. - 2012 A7 includes A7 sedan and S7 sedan. - 2012 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models. - TT incl udes Audi TT, TTS, TT RS coupe'; TT and TTS roadster models. - R8 includes Audi R8 coupe and R8 Spyder models.

Audi of America Communications

Brad Stertz Tel.: +1 703 364 7440 Mobile: +1 703 344 1320 E-mail: brad.stertz@audi.com www.audiusanews.com

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