ASICS GIVES ATHLETES A "SPRING" IN THEIR STEP WITH DYNAMIC 2014 COLLECTION
Leading Sports Performance Brand's 2014 Spring Line Fuels Athletic Achievement
IRVINE, Calif., Sept. 4, 2013 (GLOBE NEWSWIRE) -- Building upon its reputation
as a provider of superior athletic footwear, apparel, and accessories, ASICS
America unveils a spring 2014 collection tailored to meet the needs of both
professional athletes and dedicated amateurs everywhere. The new season marks
a move from ASICS to challenge runners to mix up their footwear and running
routines to get the most out of daily workouts, as seen through a number of
exciting new launches.
"We're excited by the breadth and depth of products in ASICS' spring 2014
collection," said Shannon Scott, Director of Marketing, ASICS America. "Our
vibrant footwear offerings, coupled with fresh apparel design, enable athletes
to be outfitted in ASICS from head to toe."
Highlights of the spring 2014 collection include:
As one of ASICS' key areas of focus, spring training shoes are designed to
withstand the strenuous and repetitive nature of training routines. Footwear
in the collection include the GEL-Fortius™ TR for variable cross training and
the GEL-Synthesis™ shoe with its innovative inner slipper that can be worn
alone for a nearly barefoot training experience. The new GEL-Unifire™ TR
offers great value in a running based cross-trainer, while the new colorful
GEL-Muse™ Fit is perfect for studio workouts. On the apparel front, ASICS
kept the "fash-lete" in mind when creating this colorful collection of
comfortable tops, jackets and bottoms. The new women's ABBY® line features a
dynamic black, white and purple color palette, and men's X-FLEXER™ Muscle and
Tee with dash mesh piecing add fashionable elements to any training regime.
The Need for Speed
ASICS' spring 2014 collection for fast-paced running and racing provides
dedicated runners and triathletes with key improvements to beloved shoe
models. The GEL-Noosa Tri™ 9 functions as the ultimate triathlon shoe, while
the GEL-NoosaFAST™ 2 offers superior breathability and a nearly seamless upper
for shorter races. The updated GEL-Hyper Speed® 6, ASICS' athlete Ryan Hall's
racing flat of choice, offers a sleek profile that molds to the foot like a
glove. Rounding out the speed collection, the updated GEL-DS Trainer® 19 and
GEL-DS Racer® 10 provide responsive and go-fast stable rides. Accompanying the
shoes, new apparel with PR DRY technology, such as the women's Speed™ capri
and singlet, feature breathability and moisture management properties.
Created for adventure seekers and trail runners, the ASICS Fujitrail™ products
were introduced in 2013 with durability and sustainability top of mind.
Updated for Spring 2014, the line will feature the new Cocona®^1 EcoLine®
based fabrics that use natural active particles derived from coconuts and
minerals to enhance performance. This fabric, unique to ASICS and the
Fujitrail™ line of apparel, will offer off-road athletes increased
breathability, odor management and UV protection. Fujitrail™ footwear is also
restructured for Spring 2014, featuring new colors and enhanced qualities in
the popular GEL-FujiRacer™ and GEL-FujiTrainer™ shoes. The FujiTrail™
accessories focus for the season is around keeping your feet comfortable while
you are attacking the trail with specific temperature regulation style and
water repellent features.
The essential collection of run-ready footwear, apparel and accessories, the
ASICS Performance collection includes must-have and cult-classic products
alike. The new season heralds the highly anticipated launch of the GEL-Kayano®
20, a flagship shoe for the serious high-mileage runner, as well as
celebratory Kayano® apparel. Complementing this release, ASICS continues its
tradition of technological breakthroughs with the Natural33™ collection of
four sneaker models (GEL-Excel33™ 3, GEL-Lyte33™3, GEL-Super J33™, and the new
GEL-Electro33™). The Performance collection also includes tops and bottoms
lightweight fabric in great new colors and prints, including a new capri pant
with a new extra support that provides ultimate stretch and comfort. The
Natural accessories sock collection is a lightweight performance sock that
compliments the Natural 33™ collection shoes and is offered in great colors.
Supplementing the introduction of ASICS' first tennis racquets in April 2013,
ASICS offers a colorful array of tennis apparel and accessories in spring
2014. New items of note include the Put Away™ men's jersey, a lightweight
garment with moisture management properties, and the Alley™ tank for women
featuring a racerback panel and built in shelf bra. The competitive player
will appreciate soft, breathable fabrics to keep them cool and confident, from
match play to post-game cocktails.
The "supporting equipment" in every athlete's wardrobe - socks, underwear and
bras - provides the necessary base layers to fuel athletic success. This
season, ASICS provides a bevy of supporting garments, including four
categories of socks: Elite Performance, Women's Performance, Sport Fashion,
Performance Essentials, and Everyday Essentials. In this season's Elite
Performance line, ASICS introduces PRO-fit Technology® where specific socks
work in tandem with ASICS shoes and they are designed to allow natural
movement in coordination with our shoes, providing support and cushioning
where needed without interfering with the ride of the shoe. For undergarments
this season, ASICS offers sports bras in its Speed, Performance Run®, Training
and Core lines as well as a variety of underwear styles for both sexes in its
Performance Run® collection.
For more information on the ASICS spring 2014 collections and program, please
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic shoes, apparel and accessories. For more information,
1. COCONA® is a registered trademark of Cocona, Inc.
A photo accompanying this release is available at:
CONTACT: Melinda Hutcheon
ASICS America Corporation logo
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