Power Outages Can Wreak Havoc on a Homeowner’s Pocketbook

  Power Outages Can Wreak Havoc on a Homeowner’s Pocketbook

GE Generator Systems is educating families about proper emergency preparedness
                      during National Preparedness Month

Business Wire

MILWAUKEE -- September 4, 2013

Residential power outages, often caused by strong storms or other natural
disasters, do more than leave households in the dark. They can also do damage
to a family’s pocketbook.

The U.S. Department of Energy contends that power outages cost Americans a
total of $150 billion each year as recent as 2009. In one week alone, an
average of 3.5 million Americans will experience a power outage, according to
figures from the Edison Electric Institute.

September is National Preparedness Month, sponsored by Federal Emergency
Management Agency (FEMA). All month long, GE Generator Systems—a coalition
member of FEMA’s Ready campaign—is educating the public about the importance
of emergency preparedness.

“A homeowner can incur greater costs from a single prolonged power outage than
from investing in preparation measures, such as installing a standby generator
system before an emergency occurs,” said Amanda Grandy, marketing manager for
Briggs & Stratton® Standby Power, which is the exclusive licensee of GE
Generator Systems. “A standby generator protects a home’s appliances from
losing functionality when utility power is knocked offline and gives families
peace of mind after a hurricane or strong storm.”

Without sufficient home preparedness, damage from a power outage can leave a
lasting financial impact on a family from costs associated with food loss and
home repair.

According to the Department of Health and Human Services, refrigerated food
tends to go bad after four hours without power, so any type of thawing meat or
poultry should be discarded, along with soft cheeses and dairy. For a family
with a full-stocked freezer and fridge, those guidelines could easily result
in more than $200 worth of tossed food.

In addition to spoiled food replacement, costs typically associated with a
power outage include basement and appliance repairs, and extended hotel stays.
GE Home Generator Systems found that the average costs associated with a
single power outage can equate to:

  *$150.25 per night for a full-service hotel, according to US News
  *$21,890 to repair a 2,000-square-foot home’s basement under 5 inches of
    water, according to Floodsmart.gov
  *$3,000 to professionally remove household mold, according to
    MoldReporter.org

To learn more about how a backup generator can protect your family during a
power outage, visit www.gegenerators.com.

About Briggs & Stratton Corporation
Briggs & Stratton Corporation (NYSE: BGG), headquartered in Milwaukee,
Wisconsin, is the world’s largest producer of gasoline engines for outdoor
power equipment. Its wholly owned subsidiaries include North America’s number
one marketer of portable generators and pressure washers, and it is a leading
designer, manufacturer and marketer of lawn and garden and turf care through
its Simplicity^®, Snapper^®, Ferris^®, Murray^®, Branco^® and Victa^® brands.
Briggs & Stratton products are designed, manufactured, marketed and serviced
in over 100 countries on six continents.

About GE
GE (NYSE: GE) works on things that matter. The best people and the best
technologies taking on the toughest challenges. Finding solutions in energy,
health and home, transportation and finance. Building, powering, moving and
curing the world. Not just imagining. Doing. GE works. For more information,
visit the company's website at www.ge.com.

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Contact:

Swanson Russell for Briggs & Stratton Corporation
Jeff Salem, 402-437-6409
jeffs@swansonrussell.com
 
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