American Apparel, Inc. Announces Comparable Sales for August 2013 Increased 3%

  American Apparel, Inc. Announces Comparable Sales for August 2013 Increased

Business Wire

LOS ANGELES -- September 4, 2013

American Apparel, Inc. (NYSEMKT:APP), a vertically integrated manufacturer,
distributor, and retailer of branded fashion basic apparel, announced
preliminary sales for the month ended August 31, 2013. On a preliminary basis,
total net sales for August 2013 were $55.7 million, a decrease of 1% over
August 2012. Comparable sales for August 2013 increased 3%, including a 2%
increase in comparable store sales in the retail store channel and an 11%
increase in net sales in the online channel. Wholesale net sales decreased 6%
for the month.

The following delineates the components of the increases for the months and
year-to-date periods indicated:

                             August                        YTD
                             2013^(1)    2012           2013^(1)    2012
          Sales Growth
          Store Sales
          Stores             2    %         26 %           5    %         16 %
          Online             11   %         20 %           20   %         25 %
          Total              3    %         25 %           7    %         17 %
          Wholesale          (6   )%        12 %           6    %         12 %
          Net Sales
          Total Net          (1   )%        22 %           5    %         15 %

                   Preliminary, subject to adjustment. Year-to-date comparable
     ^(1)   store sales results have been adjusted to exclude impact of
                   extra leap-year day in 2012.

“August represents our 27th consecutive month of positive comparable store
sales growth,” said Dov Charney, Chairman and Chief Executive of American
Apparel, Inc. “The 3% comparable sales increase in August is particularly
meaningful given that we faced a 25% increase in August last year. We also
believe the decrease in estimated wholesale net sales was primarily a timing
difference in the placement of month end customer orders and we expect a
return to positive sales growth for the wholesale segment in September.”

According to John Luttrell, Chief Financial Officer of American Apparel, Inc.,
“As previously disclosed, we have had a difficult time cutting over to our new
distribution center in La Mirada, CA, yet we have made major progress. Among
other things, we have substantially fixed integration issues with information
systems, strengthened our training efforts, and made necessary personnel
changes. We are beginning to see light at the end of this tunnel. That being
said, in the event there are further integration issues or if there are
systems related disruptions in the future, we will most likely incur
additional unanticipated costs and reduced sales.”

Dov Charney concluded, ”Although we are disappointed with the lost sales and
added costs from these problems, we believe as much today as ever before that
once the transition is completed, the new center will improve efficiency for
years to come and allow us to accelerate the growth of our retail, online and
wholesale businesses.”

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and
retailer of branded fashion basic apparel based in downtown Los Angeles,
California. As of August 31, 2013, American Apparel had approximately 10,000
employees and operated 245 retail stores in 20 countries, including the United
States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium,
France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia,
Japan, South Korea, and China. American Apparel also operates a global
e-commerce site that serves over 60 countries worldwide at In addition, American Apparel operates a
leading wholesale business that supplies high quality T-shirts and other
casual wear to distributors and screen printers.

Safe Harbor Statement

This press release, and other statements that the Company may make, may
contain forward-looking statements. Forward-looking statements are statements
that are not historical facts and include statements regarding, among other
things, the Company's future financial condition, performance and flexibility;
results of operations; future business plans. Such forward-looking statements
are based upon the current beliefs and expectations of American Apparel's
management, but are subject to risks and uncertainties, which could cause
actual results and/or the timing of events to differ materially from those set
forth in the forward-looking statements, including, among others: the ability
to generate sufficient liquidity for operations and debt service; changes in
the level of consumer spending or preferences or demand for the Company's
products; increasing competition, both in the U.S. and internationally; the
evolving nature of the Company's business; the Company's ability to hire and
retain key personnel and the Company's relationship with its employees;
suitable store locations and the Company's ability to attract customers to its
stores; the availability of store locations at appropriate terms and the
Company's ability to identify locations and negotiate new store leases
effectively and to open new stores and expand internationally; the Company's
ability to renew leases at existing locations on economic terms; effectively
carrying out and managing the Company's strategy, including growth and
expansion both in the U.S. and internationally; disruptions in the global
financial markets; failure to maintain the value and image of the Company's
brand and protect its intellectual property rights; declines in comparable
store sales and wholesale revenues; financial nonperformance by the Company's
wholesale customers; the adoption of new accounting pronouncements or changes
in interpretations of accounting principles; seasonality of the business;
consequences of the Company's significant indebtedness, including the
Company's relationships with its lenders and the Company's ability to comply
with its debt agreements, including the risk of acceleration of borrowings
thereunder as a result of noncompliance; the Company's ability to generate
cash flow to service its debt; the Company's liquidity and losses from
operations; the Company's ability to develop and implement plans to improve
its operations and financial position; costs of materials and labor, including
increases in the price of yarn and the cost of certain related fabrics; the
Company's ability to pass on the added cost of raw materials to its customers;
the Company's ability to improve manufacturing efficiency at its production
facilities; the Company's ability to improve efficiency at its distribution
facility located in La Mirada, California; the Company's ability to
effectively manage inventory and inventory reserves; location of the Company's
facilities in the same geographic area; manufacturing, supply or distribution
difficulties or disruptions; risks of financial nonperformance by customers;
investigations, enforcement actions and litigation, including exposure from
which could exceed expectations; compliance with or changes in U.S. and
foreign government laws and regulations, legislation and regulatory
environments, including environmental, immigration, labor and occupational
health and safety laws and regulations; interest rate and foreign currency
risks; loss of U.S. import protections or changes in duties, tariffs and
quotas and other risks associated with international business including
disruption of markets and foreign supply sources and changes in import and
export laws; technological changes in manufacturing, wholesaling, or
retailing; the risk, including costs and timely delivery issues associated
therewith, that information technology systems changes and the transition to
the new distribution center in La Mirada, California may disrupt the Company's
supply chain or operations and its ability to upgrade its information
technology infrastructure and other risks associated with the systems that
operate our online retail operations and manage the Company's other
operations; adverse changes in its credit ratings and any related impact on
financing costs and structure; general economic and industry conditions,
including U.S. and worldwide economic conditions; disruptions due to weather
or climate change; and other risks detailed in the Company's filings with the
Securities and Exchange Commission, including the Company's Annual Report on
Form 10-K for the year ended December 31, 2012 and Form 10-Q for the quarter
ended March 31, 2013. The Company's filings with the SEC are available at You are urged to consider these factors carefully in evaluating
the forward-looking statements herein and are cautioned not to place undue
reliance on such forward-looking statements, which are qualified in their
entirety by this cautionary statement. The forward-looking statements speak
only as of the date on which they are made and the Company undertakes no
obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.


American Apparel, Inc.
John J. Luttrell
Chief Financial Officer
(213) 488-0226
ICR, Inc.
John Rouleau
Managing Director
(203) 682-8342
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